Velveeta Shells & Cheese Original Big Cup 5 oz: version 3

Saved 2026-09-26 19:01 by site bot: #bp-family-subfamilies: filed under its line family/velveeta-shells-cheese-original. This is the current version.

Source of v3

# Velveeta Shells & Cheese Original Big Cup 5 oz <!--product-->

## Identity <!--identity-->
gtin: 00021000065561
name: Velveeta Shells & Cheese Original Big Cup 5 oz
family: family/velveeta-shells-cheese-original
default_observation: us-label-2021
summary: A single-serve 5 oz (142 g) microwaveable Big Cup of Velveeta Shells & Cheese Original, shell pasta with a pouch of cheese sauce, sold in the United States by Kraft Heinz.
brand: brand/velveeta
category: category/10000302
net_content: 142 g
country_of_sale: US
pack_format: microwaveable cup
status: active
last_seen: 2026-09-25
last_seen_note: Kraft Heinz United States product page for GTIN 00021000065561 and the Walmart.com listing printing UPC 021000065561, read 2026-09-25
<!--/identity-->

## Relations <!--relations-->
| role                | target                            | market | from | until | ended | status   | source     | note                                                                                                                                |
| ------------------- | --------------------------------- | ------ | ---- | ----- | ----- | -------- | ---------- | ----------------------------------------------------------------------------------------------------------------------------------- |
| brand_owner_at_sale | company/kraft-heinz-foods-company | US     |      |       |       | verified | ^usda      | USDA FoodData Central names Kraft Heinz Foods Company as brand owner, and the maker's Velveeta product page carries this GTIN (^kh) |
| gs1_prefix_owner    | company/kraft-heinz-foods-company |        |      |       |       | sourced  | ^inmar2025 | prefix 0021000 as stated in gs1_prefixes on the company stub, citing Inmar's notification of 30 May 2025                            |
<!--/relations-->

## Markets <!--markets-->
| country | status   | source   | note                                                                                                                                                                                                                        | observed   | condition | origin | price    |
| ------- | -------- | -------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------- | --------- | ------ | -------- |
| US      | verified | ^kh      | Kraft Heinz United States product page carries GTIN 00021000065561 in its URL and describes one 5 oz cup                                                                                                                    | 2026-09-25 |           |        |          |
| US      | sourced  | ^walmart | Walmart.com item 150842018 prints manufacturer number 021000065561; price shown for the Single option (4, 5 and 8 packs also offered); shipping showed out of stock                                                         | 2026-09-25 | new       |        | USD 2.58 |
| US      | sourced  | ^amz8    | Amazon.com listing B06WV7579B prints UPC 021000065561 and case GTIN 10021000065568 but sells a pack of eight 5 oz cups, so no price is recorded; read from outside the US it could not ship to the selected location        | 2026-09-25 | new       |        |          |
| US      | sourced  | ^amz1    | Amazon.com listing B06X414C9N gives model number 00021000065561 and GTIN 10021000065568; its title reads 5 oz Cup but the size selector sells a pack of 8, so no price is recorded; could not ship to the selected location | 2026-09-25 | new       |        |          |
<!--/markets-->

## Aliases <!--aliases-->
| name                                                                              | type   | locale | from | until |
| --------------------------------------------------------------------------------- | ------ | ------ | ---- | ----- |
| Velveeta Shells & Cheese Original Microwavable Shell Pasta & Cheese Sauce Big Cup | search | en     |      |       |
| Velveeta Original Big Cup Shells & Cheese                                         | search | en     |      |       |
| Velveeta Shells and Cheese Mac and Cheese, 1 Big Cup, Original Flavor, 5 oz       | search | en     |      |       |
<!--/aliases-->

## Ingredients <!--ingredients-->
| ingredient                            | role         | kind  | note                                                                                                                             | percent | basis | market | from | until | source | id   | observation | parent_id | position | printed_name                     | state |
| ------------------------------------- | ------------ | ----- | -------------------------------------------------------------------------------------------------------------------------------- | ------- | ----- | ------ | ---- | ----- | ------ | ---- | ----------- | --------- | -------- | -------------------------------- | ----- |
| ingredient/enriched-macaroni-product  |              | label | compound ingredient: the shell pasta; the list is USDA's 2023 label record, and the 2021 photograph shows the same opening words |         |       | US     |      |       | ^usda  | l-01 | usda-2023   |           | 1        | ENRICHED MACARONI PRODUCT        | known |
| ingredient/wheat-flour                |              | label |                                                                                                                                  |         |       | US     |      |       | ^usda  | l-02 | usda-2023   | l-01      | 1        | WHEAT FLOUR                      | known |
| ingredient/glycerol-monostearate      |              | label |                                                                                                                                  |         |       | US     |      |       | ^usda  | l-03 | usda-2023   | l-01      | 2        | GLYCEROL MONOSTEARATE            | known |
| ingredient/niacin                     |              | label |                                                                                                                                  |         |       | US     |      |       | ^usda  | l-04 | usda-2023   | l-01      | 3        | NIACIN                           | known |
| ingredient/ferrous-sulfate            |              | label |                                                                                                                                  |         |       | US     |      |       | ^usda  | l-05 | usda-2023   | l-01      | 4        | FERROUS SULFATE [IRON]           | known |
| ingredient/thiamine-mononitrate       |              | label | printed MONONITRITE in the USDA record                                                                                           |         |       | US     |      |       | ^usda  | l-06 | usda-2023   | l-01      | 5        | THIAMIN MONONITRITE [VITAMIN B1] | known |
| ingredient/riboflavin                 |              | label |                                                                                                                                  |         |       | US     |      |       | ^usda  | l-07 | usda-2023   | l-01      | 6        | RIBOFLAVIN [VITAMIN B2]          | known |
| ingredient/folic-acid                 |              | label |                                                                                                                                  |         |       | US     |      |       | ^usda  | l-08 | usda-2023   | l-01      | 7        | FOLIC ACID                       | known |
| ingredient/cheese-sauce               |              | label | compound ingredient: the sealed sauce pouch                                                                                      |         |       | US     |      |       | ^usda  | l-09 | usda-2023   |           | 2        | CHEESE SAUCE                     | known |
| ingredient/whey                       |              | label |                                                                                                                                  |         |       | US     |      |       | ^usda  | l-10 | usda-2023   | l-09      | 1        | WHEY                             | known |
| ingredient/canola-oil                 |              | label |                                                                                                                                  |         |       | US     |      |       | ^usda  | l-11 | usda-2023   | l-09      | 2        | CANOLA OIL                       | known |
| ingredient/cheddar-cheese             |              | label |                                                                                                                                  |         |       | US     |      |       | ^usda  | l-12 | usda-2023   | l-09      | 3        | CHEDDAR CHEESE                   | known |
| ingredient/milk                       |              | label |                                                                                                                                  |         |       | US     |      |       | ^usda  | l-13 | usda-2023   | l-12      | 1        | MILK                             | known |
| ingredient/cultures                   |              | label |                                                                                                                                  |         |       | US     |      |       | ^usda  | l-14 | usda-2023   | l-12      | 2        | CHEESE CULTURE                   | known |
| ingredient/salt                       |              | label |                                                                                                                                  |         |       | US     |      |       | ^usda  | l-15 | usda-2023   | l-12      | 3        | SALT                             | known |
| ingredient/enzymes                    |              | label |                                                                                                                                  |         |       | US     |      |       | ^usda  | l-16 | usda-2023   | l-12      | 4        | ENZYMES                          | known |
| ingredient/whey-protein-concentrate   |              | label |                                                                                                                                  |         |       | US     |      |       | ^usda  | l-17 | usda-2023   | l-09      | 4        | WHEY PROTEIN CONCENTRATE         | known |
| ingredient/milk                       |              | label |                                                                                                                                  |         |       | US     |      |       | ^usda  | l-18 | usda-2023   | l-09      | 5        | MILK                             | known |
| ingredient/milk-protein-concentrate   |              | label |                                                                                                                                  |         |       | US     |      |       | ^usda  | l-19 | usda-2023   | l-09      | 6        | MILK PROTEIN CONCENTRATE         | known |
| ingredient/sodium-phosphates          |              | label |                                                                                                                                  |         |       | US     |      |       | ^usda  | l-20 | usda-2023   | l-09      | 7        | SODIUM PHOSPHATE                 | known |
| ingredient/salt                       |              | label | first of the ingredients after "CONTAINS LESS THAN 2% OF"                                                                        |         |       | US     |      |       | ^usda  | l-21 | usda-2023   | l-09      | 8        | SALT                             | known |
| ingredient/lactic-acid                |              | label | less than 2%                                                                                                                     |         |       | US     |      |       | ^usda  | l-22 | usda-2023   | l-09      | 9        | LACTIC ACID                      | known |
| ingredient/sodium-alginate            |              | label | less than 2%                                                                                                                     |         |       | US     |      |       | ^usda  | l-23 | usda-2023   | l-09      | 10       | SODIUM ALGINATE                  | known |
| ingredient/sorbic-acid                | preservative | label | less than 2%                                                                                                                     |         |       | US     |      |       | ^usda  | l-24 | usda-2023   | l-09      | 11       | SORBIC ACID AS A PRESERVATIVE    | known |
| ingredient/paprika-oleoresin          | colour       | label | less than 2%                                                                                                                     |         |       | US     |      |       | ^usda  | l-25 | usda-2023   | l-09      | 12       | OLEORESIN PAPRIKA [COLOR]        | known |
| ingredient/enzymes                    |              | label | less than 2%                                                                                                                     |         |       | US     |      |       | ^usda  | l-26 | usda-2023   | l-09      | 13       | ENZYMES                          | known |
| ingredient/cultures                   |              | label | less than 2%                                                                                                                     |         |       | US     |      |       | ^usda  | l-27 | usda-2023   | l-09      | 14       | CHEESE CULTURE                   | known |
| ingredient/annatto                    | colour       | label | less than 2%                                                                                                                     |         |       | US     |      |       | ^usda  | l-28 | usda-2023   | l-09      | 15       | ANNATTO EXTRACT [COLOR]          | known |
| ingredient/butterfat                  |              | label | less than 2%                                                                                                                     |         |       | US     |      |       | ^usda  | l-29 | usda-2023   | l-09      | 16       | MILKFAT                          | known |
| ingredient/natural-flavourings        |              | label | less than 2%                                                                                                                     |         |       | US     |      |       | ^usda  | l-30 | usda-2023   | l-09      | 17       | NATURAL FLAVOR                   | known |
| ingredient/modified-starch            |              | label |                                                                                                                                  |         |       | US     |      |       | ^usda  | l-31 | usda-2023   |           | 3        | MODIFIED FOOD STARCH             | known |
| ingredient/maltodextrin               |              | label |                                                                                                                                  |         |       | US     |      |       | ^usda  | l-32 | usda-2023   |           | 4        | MALTODEXTRIN                     | known |
| ingredient/acetylated-monoglycerides  |              | label |                                                                                                                                  |         |       | US     |      |       | ^usda  | l-33 | usda-2023   |           | 5        | ACETYLATED MONOGLYCERIDES        | known |
| ingredient/salt                       |              | label |                                                                                                                                  |         |       | US     |      |       | ^usda  | l-34 | usda-2023   |           | 6        | SALT                             | known |
| ingredient/medium-chain-triglycerides |              | label |                                                                                                                                  |         |       | US     |      |       | ^usda  | l-35 | usda-2023   |           | 7        | MEDIUM CHAIN TRIGLYCERIDES       | known |
<!--/ingredients-->

## Pack history <!--pack_history-->
| label                                                                                                    | from | until | market | net_content | pack_quantity | pack_format       | source     | note                                                                                                                         |
| -------------------------------------------------------------------------------------------------------- | ---- | ----- | ------ | ----------- | ------------- | ----------------- | ---------- | ---------------------------------------------------------------------------------------------------------------------------- |
| Liquid Gold label: Velveeta oval logo, red BIG CUP roundel, blue Original band, READY IN 5 MINUTES badge |      |       | US     |             |               | microwaveable cup | ^front2021 | uploaded 2021-07-04 (imgid 1); the front prints MICROWAVEABLE SHELL PASTA & CREAMY CHEESE SAUCE and USE BOTH POUCHES INSIDE! |
<!--/pack_history-->

## Observations <!--observations-->
| id            | label                                                      | kind  | market | language | valid_from | valid_until | observed   | status    | ingredients_text                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     | ingredients_declaration | ingredients_exempt_basis | source     | note                                                                                                                                                                                                                                                | net_content | pack_quantity | piece_count | pack_format       | model_number |
| ------------- | ---------------------------------------------------------- | ----- | ------ | -------- | ---------- | ----------- | ---------- | --------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------- | ------------------------ | ---------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------- | ------------- | ----------- | ----------------- | ------------ |
| us-label-2021 | United States Big Cup, Liquid Gold label photographed 2021 | label | US     | en       |            |             | 2021-07-04 | supported |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      | listed                  |                          | ^label2021 | Open Food Facts photos imgid 1 (front) and 2 (Nutrition Facts), uploaded 2021-07-04; the Nutrition Facts panel is legible; the ingredient block below it is cut off after its first line, so the ingredient rows sit on usda-2023                   | 142 g       |               |             | microwaveable cup |              |
| usda-2023     | USDA Branded Foods label record, 2023                      | label | US     | en       |            |             | 2023-07-13 | supported | ENRICHED MACARONI PRODUCT (WHEAT FLOUR, GLYCEROL MONOSTEARATE, NIACIN, FERROUS SULFATE [IRON], THIAMIN MONONITRITE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID), CHEESE SAUCE (WHEY, CANOLA OIL, CHEDDAR CHEESE [MILK, CHEESE CULTURE, SALT, ENZYMES], WHEY PROTEIN CONCENTRATE, MILK, MILK PROTEIN CONCENTRATE, SODIUM PHOSPHATE, CONTAINS LESS THAN 2% OF SALT, LACTIC ACID, SODIUM ALGINATE, SORBIC ACID AS A PRESERVATIVE, OLEORESIN PAPRIKA [COLOR], ENZYMES, CHEESE CULTURE, ANNATTO EXTRACT [COLOR], MILKFAT, NATURAL FLAVOR), MODIFIED FOOD STARCH, MALTODEXTRIN, ACETYLATED MONOGLYCERIDES, SALT, MEDIUM CHAIN TRIGLYCERIDES          | listed                  |                          | ^usda      | Household serving 1 Package (142g), package weight 5 oz; the per-100 g figures are USDA's normalisation of the same per-package values printed on the 2021 photograph                                                                               | 5 oz        |               |             |                   |              |
| kh-2026       | Kraft Heinz product page for this GTIN, read 2026          | label | US     | en       |            |             | 2026-09-25 | disputed  | ENRICHED MACARONI PRODUCT (WHEAT FLOUR, GLYCEROL MONOSTEARATE, NIACIN, FERROUS SULFATE [IRON], THIAMIN MONONITRITE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID), CHEESE SAUCE (SKIM MILK, CHEDDAR CHEESE [MILK, CHEESE CULTURE, SALT, ENZYMES], CANOLA OIL, WHEY, WHEY PROTEIN CONCENTRATE, MILK, SODIUM PHOSPHATE, MILK PROTEIN CONCENTRATE, CONTAINS LESS THAN 2% OF SALT, LACTIC ACID, SODIUM ALGINATE, SORBIC ACID AS A PRESERVATIVE, MILKFAT, OLEORESIN PAPRIKA [COLOR], CHEESE CULTURE, ANNATTO EXTRACT [COLOR], NATURAL FLAVOR, ENZYMES), MODIFIED FOOD STARCH, MALTODEXTRIN, MONO- AND DIGLYCERIDES, SALT, MEDIUM CHAIN TRIGLYCERIDES. | listed                  |                          | ^kh        | The maker's page for the 5 oz Big Cup prints a 1 Package (68g) serving at 220 calories and the same ingredient list and figures as its page for the 2.39 oz cup (^kh-cup); the panel belongs to the smaller cup, so it is not used for this article | 5 oz        |               |             |                   |              |
<!--/observations-->

## Nutrition panels <!--nutrition_panels-->
| id              | observation   | label                             | basis | basis_state | basis_note              | declaration | exempt_basis | source     | note                                                                                   |
| --------------- | ------------- | --------------------------------- | ----- | ----------- | ----------------------- | ----------- | ------------ | ---------- | -------------------------------------------------------------------------------------- |
| us-2021-serving | us-label-2021 | Per serving, 1 Package (142g)     | 142 g | as_sold     | 1 serving per container | transcribed |              | ^label2021 | US Nutrition Facts, tabular single column; read from imgid 2                           |
| usda-2023-100g  | usda-2023     | Per 100 g (USDA FoodData Central) | 100 g | as_sold     |                         | transcribed |              | ^usda      | USDA normalises the per-package label (142 g) to 100 g; values are USDA's, not printed |
<!--/nutrition_panels-->

## Nutrition values <!--nutrition_values-->
| panel           | nutrient        | value | qualifier | value_max | dv_percent | printed_value | state | method     | source | note |
| --------------- | --------------- | ----- | --------- | --------- | ---------- | ------------- | ----- | ---------- | ------ | ---- |
| us-2021-serving | energy_kcal     | 460   | exact     |           |            | 460           | known | printed    |        |      |
| us-2021-serving | fat_g           | 16    | exact     |           | 21         | 16g           | known | printed    |        |      |
| us-2021-serving | saturated_fat_g | 4.5   | exact     |           | 23         | 4.5g          | known | printed    |        |      |
| us-2021-serving | trans_fat_g     | 0     | exact     |           |            | 0g            | known | printed    |        |      |
| us-2021-serving | cholesterol_mg  | 20    | exact     |           | 7          | 20mg          | known | printed    |        |      |
| us-2021-serving | sodium_mg       | 1200  | exact     |           | 52         | 1200mg        | known | printed    |        |      |
| us-2021-serving | carbohydrate_g  | 65    | exact     |           | 23         | 65g           | known | printed    |        |      |
| us-2021-serving | fibre_g         | 2     | exact     |           | 8          | 2g            | known | printed    |        |      |
| us-2021-serving | sugars_g        | 6     | exact     |           |            | 6g            | known | printed    |        |      |
| us-2021-serving | added_sugars_g  | 0     | exact     |           | 0          | 0g            | known | printed    |        |      |
| us-2021-serving | protein_g       | 15    | exact     |           |            | 15g           | known | printed    |        |      |
| usda-2023-100g  | energy_kcal     | 324   |           |           |            |               | known | normalized |        |      |
| usda-2023-100g  | fat_g           | 11.27 |           |           |            |               | known | normalized |        |      |
| usda-2023-100g  | saturated_fat_g | 3.17  |           |           |            |               | known | normalized |        |      |
| usda-2023-100g  | trans_fat_g     | 0     |           |           |            |               | known | normalized |        |      |
| usda-2023-100g  | cholesterol_mg  | 14    |           |           |            |               | known | normalized |        |      |
| usda-2023-100g  | sodium_mg       | 845   |           |           |            |               | known | normalized |        |      |
| usda-2023-100g  | carbohydrate_g  | 45.77 |           |           |            |               | known | normalized |        |      |
| usda-2023-100g  | fibre_g         | 1.4   |           |           |            |               | known | normalized |        |      |
| usda-2023-100g  | sugars_g        | 4.23  |           |           |            |               | known | normalized |        |      |
| usda-2023-100g  | added_sugars_g  | 0     |           |           |            |               | known | normalized |        |      |
| usda-2023-100g  | protein_g       | 10.56 |           |           |            |               | known | normalized |        |      |
| usda-2023-100g  | calcium_mg      | 106   |           |           |            |               | known | normalized |        |      |
| usda-2023-100g  | iron_mg         | 1.9   |           |           |            |               | known | normalized |        |      |
| usda-2023-100g  | potassium_mg    | 197   |           |           |            |               | known | normalized |        |      |
<!--/nutrition_values-->

## Allergen declarations <!--allergens-->
| observation | allergen | declaration | source | note                                             |
| ----------- | -------- | ----------- | ------ | ------------------------------------------------ |
| kh-2026     | wheat    | contains    | ^kh    | the maker's page prints "CONTAINS: WHEAT, MILK." |
| kh-2026     | milk     | contains    | ^kh    | the maker's page prints "CONTAINS: WHEAT, MILK." |
<!--/allergens-->

## Label claims <!--claims-->
| observation   | claim                 | kind         | source     | note                                            |
| ------------- | --------------------- | ------------ | ---------- | ----------------------------------------------- |
| us-label-2021 | Ready in 5 minutes    | label        | ^front2021 | blue roundel on the front                       |
| us-label-2021 | Big Cup               | label        | ^front2021 | red roundel on the front                        |
| kh-2026       | Made with real cheese | manufacturer | ^kh        | stated in the maker's description for this GTIN |
<!--/claims-->

## Research gaps <!--research_gaps-->
| observation   | domain        | state    | detail                                                                                                                                                                                                                                                            | source     |
| ------------- | ------------- | -------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------- |
| kh-2026       | nutrition     | disputed | The Kraft Heinz page for this GTIN gives a 68 g serving at 220 kcal, 600 mg sodium and 7 g protein, identical to its 2.39 oz cup page, against 460 kcal per 142 g on the photographed label and in USDA's 2023 record                                             | ^kh        |
| kh-2026       | ingredients   | disputed | The Kraft Heinz page lists a cheese sauce opening with skim milk and mono- and diglycerides in place of acetylated monoglycerides; it is the same text as the 2.39 oz cup page, so whether this Big Cup carries that recipe needs a current back-panel photograph | ^kh        |
| us-label-2021 | nutrition     | unknown  | The 2021 label prints vitamin D, calcium, iron and potassium as % Daily Value only (0%, 15%, 15%, 8%) without amounts                                                                                                                                             | ^label2021 |
|               | relationships | unknown  | No photograph shows the distributor block or a Product of statement for this cup                                                                                                                                                                                  |            |
|               | images        | unknown  | The Open Food Facts front image is a rendered pack shot of the 2021 Liquid Gold design; no photograph of a current back panel with the full ingredient list exists                                                                                                | ^off       |
<!--/research_gaps-->

## Research <!--research-->
structure_version: 2
reviewed_on: 2026-09-25
note: New entry built from the Open Food Facts photographs (2021), the USDA Branded Foods record of 2023, the Kraft Heinz product page, and Walmart.com and Amazon.com listings.
<!--/research-->

## Images <!--images-->
| asset                  | kind      | source          | licence      | attribution                  | url                                                   | accessed   | note | provider_entity_id | provider_image_id | source_image_url                                                                          | download_url | retrieved_at             | matched_barcode | match_method | match_confidence | original_width | original_height | stored_width | stored_height | upscaled | observation |
| ---------------------- | --------- | --------------- | ------------ | ---------------------------- | ----------------------------------------------------- | ---------- | ---- | ------------------ | ----------------- | ----------------------------------------------------------------------------------------- | ------------ | ------------------------ | --------------- | ------------ | ---------------- | -------------- | --------------- | ------------ | ------------- | -------- | ----------- |
| front-66d2edc0.jpg     | front     | open-food-facts | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/0021000065561 | 2026-09-25 |      | 0021000065561      | front_en          | https://images.openfoodfacts.org/images/products/002/100/006/5561/front_en.5.full.jpg     |              | 2026-09-25T12:14:00.511Z | 0021000065561   | barcode      | 1                | 594            | 491             | 800          | 661           | true     |             |
| nutrition-94cff16d.jpg | nutrition | open-food-facts | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/0021000065561 | 2026-09-25 |      | 0021000065561      | nutrition_en      | https://images.openfoodfacts.org/images/products/002/100/006/5561/nutrition_en.7.full.jpg |              | 2026-09-25T12:14:01.268Z | 0021000065561   | barcode      | 1                | 851            | 430             | 851          | 430           |          |             |
<!--/images-->

## References <!--references-->
| ref       | url                                                                                                                      | title                                                                                                               | accessed   | publisher                      | kind         | published  | record_id      | locator                                                                                             | licence      | attribution                  | upstream                                              |
| --------- | ------------------------------------------------------------------------------------------------------------------------ | ------------------------------------------------------------------------------------------------------------------- | ---------- | ------------------------------ | ------------ | ---------- | -------------- | --------------------------------------------------------------------------------------------------- | ------------ | ---------------------------- | ----------------------------------------------------- |
| label2021 | https://images.openfoodfacts.org/images/products/002/100/006/5561/2.jpg                                                  | Nutrition Facts photograph of the 5 oz Big Cup                                                                      | 2026-09-25 | Open Food Facts                | pack         | 2021-07-04 | 0021000065561  | Nutrition Facts panel (imgid 2), 851 x 430 px                                                       | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/0021000065561 |
| front2021 | https://images.openfoodfacts.org/images/products/002/100/006/5561/1.jpg                                                  | Front image of the 5 oz Big Cup, Liquid Gold label                                                                  | 2026-09-25 | Open Food Facts                | pack         | 2021-07-04 | 0021000065561  | front (imgid 1)                                                                                     | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/0021000065561 |
| off       | https://world.openfoodfacts.org/product/0021000065561                                                                    | Open Food Facts: Velveeta shells & cheese (0021000065561)                                                           | 2026-09-25 | Open Food Facts                | catalogue    | 2025-07-03 | 0021000065561  | product record, last modified 2025-07-03                                                            | ODbL         |                              |                                                       |
| usda      | https://fdc.nal.usda.gov/food-details/2594722/nutrients                                                                  | USDA FoodData Central, Branded Foods (LI), fdc_id 2594722, VELVEETA ORIGINAL BIG CUP SHELLS & CHEESE                | 2026-09-25 | U.S. Department of Agriculture | registry     | 2023-07-13 | 2594722        | brand_owner, ingredients, nutrients, household serving 1 Package (142g), package weight 5 oz        | cc0          |                              | Label Insight                                         |
| kh        | https://www.kraftheinz.com/velveeta/products/00021000065561                                                              | Kraft Heinz: Velveeta Shells & Cheese Original Microwavable Shell Pasta & Cheese Sauce Big Cup (United States)      | 2026-09-25 | The Kraft Heinz Company        | manufacturer |            | 00021000065561 | product benefits, description, Nutritional Facts, Ingredients, Allergen Info                        |              |                              |                                                       |
| kh-cup    | https://www.kraftheinz.com/velveeta/products/00021000023226-shells-cheese-original-microwavable-shell-pasta-cheese-sauce | Kraft Heinz: Velveeta Shells & Cheese Original Microwavable Shell Pasta & Cheese Sauce, 2.39 oz cup (United States) | 2026-09-25 | The Kraft Heinz Company        | manufacturer |            | 00021000023226 | Nutritional Facts and Ingredients, identical to the Big Cup page                                    |              |                              |                                                       |
| walmart   | https://www.walmart.com/ip/Velveeta-Shells-Cheese-Original-Microwavable-Shell-Pasta-Cheese-Sauce-Big-Cup-5-Oz/150842018  | Walmart.com: Velveeta Shells and Cheese Mac and Cheese, 1 Big Cup, Original Flavor, 5 oz                            | 2026-09-25 | Walmart                        | retailer     |            | 150842018      | manufactureNumber 021000065561; pack size Single USD 2.58                                           |              |                              |                                                       |
| amz8      | https://www.amazon.com/dp/B06WV7579B                                                                                     | Amazon.com: Velveeta Shells & Cheese Original Big Cup, 5 Ounce (Pack of 8)                                          | 2026-09-25 | Amazon.com                     | retailer     |            | B06WV7579B     | Product details: UPC 021000065561, GTIN 00021000065561 and 10021000065568, Manufacturer Kraft-Heinz |              |                              |                                                       |
| amz1      | https://www.amazon.com/dp/B06X414C9N                                                                                     | Amazon.com: Velveeta Shells & Cheese Original Microwaveable Shell Pasta & Cheese Sauce Big Cup, 5 oz Cup            | 2026-09-25 | Amazon.com                     | retailer     |            | B06X414C9N     | Item model number 00021000065561, GTIN 10021000065568, Size 5 Ounce (Pack of 8)                     |              |                              |                                                       |
| inmar2025 | https://www.inmar.com/sites/default/files/May%2030,%202025.pdf                                                           | Inmar Industry Notification, 30 May 2025: the Kraft Heinz coupon account, its GS1 company prefixes and brands       | 2026-09-25 | Inmar Intelligence             | publication  | 2025-05-30 |                | page 2, GS1 Company Prefix table (source of prefix 0021000 on company/kraft-heinz-foods-company)    |              |                              |                                                       |
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## About <!--about-->
Velveeta Shells & Cheese Original Big Cup is the 5 oz (142 g) single-serve, microwaveable cup of Velveeta's shell pasta with cheese sauce: water is added to the fill line, the pasta is microwaved for 5 minutes and the cheese sauce is stirred in.[^kh][^front2021] Kraft Heinz sells it in the United States as one serving per cup, and USDA's label record names Kraft Heinz Foods Company as the brand owner.[^kh][^usda] The photographed label declares 460 calories, 1200 mg sodium and 15 g protein per cup, about twice the 2.39 oz cup of the same line, and the ingredient list opens with enriched macaroni product followed by a cheese sauce of whey, canola oil and cheddar cheese.[^label2021][^usda]

The 2021 pack carries the "Liquid Gold" design with the oval Velveeta logo, a red BIG CUP roundel and a "ready in 5 minutes" badge.[^front2021] Walmart.com sells it singly and in packs of four, five and eight, and Amazon.com lists it in eight-cup cases.[^walmart][^amz8]
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