Velveeta Shells & Cheese Jumbo Original 10.1 oz: version 2
Saved 2026-09-26 19:01 by site bot: #bp-family-subfamilies: filed under its line family/velveeta-shells-cheese-original. This is the current version.
Source of v2
# Velveeta Shells & Cheese Jumbo Original 10.1 oz <!--product-->
## Identity <!--identity-->
gtin: 00021000065530
name: Velveeta Shells & Cheese Jumbo Original 10.1 oz
family: family/velveeta-shells-cheese-original
default_observation: us-kh
summary: A 10.1 oz (287 g) box of Velveeta Shells & Cheese Jumbo Original, jumbo shell pasta with a pouch of cheese sauce, sold in the United States by Kraft Heinz.
brand: brand/velveeta
category: category/10000302
net_content: 287 g
country_of_sale: US
pack_format: box
status: active
last_seen: 2026-09-25
last_seen_note: Kraft Heinz United States product page for GTIN 00021000065530 and the Amazon.com listing, both read 2026-09-25
<!--/identity-->
## Relations <!--relations-->
| role | target | market | from | until | ended | status | source | note |
| ------------------- | --------------------------------- | ------ | ---- | ----- | ----- | -------- | ---------- | ------------------------------------------------------------------------------------------------------------------------------------------- |
| brand_owner_at_sale | company/kraft-heinz-foods-company | US | | | | verified | ^usda | USDA FoodData Central names Kraft Heinz Foods Company as brand owner; the maker's own product page publishes this GTIN under Velveeta (^kh) |
| gs1_prefix_owner | company/kraft-heinz-foods-company | | | | | sourced | ^inmar2025 | prefix 0021000 as stated in gs1_prefixes on company/kraft-heinz-foods-company, citing that stub's source |
<!--/relations-->
## Markets <!--markets-->
| country | status | source | note | observed | condition | origin | price |
| ------- | -------- | ------ | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------- | --------- | ------ | ----- |
| US | verified | ^kh | Kraft Heinz United States product page carries GTIN 00021000065530 and offers the 10.1 OZ size; the Amazon.com listing prints UPC 021000065530 but showed no price, only "This item cannot be shipped to your selected delivery location", when read on 2026-09-25 (^amazon) | 2026-09-25 | new | | |
<!--/markets-->
## Aliases <!--aliases-->
| name | type | locale | from | until |
| -------------------------------------------------------------- | ------ | ------ | ---- | ----- |
| Velveeta Shells & Cheese Jumbo Shell Pasta & Cheese Sauce Meal | search | en | | |
| Velveeta Jumbo Original Shells & Cheese | search | en | | |
| Velveeta Jumbo Shell Pasta & Creamy Cheese Sauce | search | en | | |
| Velveeta Jumbo Shells and Cheese | search | en | | |
<!--/aliases-->
## Ingredients <!--ingredients-->
| ingredient | role | kind | note | percent | basis | market | from | until | source | id | observation | parent_id | position | printed_name | state |
| ------------------------------------ | ------------ | ----- | --------------------------------------------------------- | ------- | ----- | ------ | ---- | ----- | ------ | ---- | ----------- | --------- | -------- | -------------------------------- | ----- |
| ingredient/enriched-macaroni-product | | label | compound ingredient: the jumbo shell pasta | | | US | | | ^kh | l-01 | us-kh | | 1 | ENRICHED MACARONI PRODUCT | known |
| ingredient/durum-wheat-semolina | | label | | | | US | | | ^kh | l-02 | us-kh | l-01 | 1 | DURUM WHEAT SEMOLINA | known |
| ingredient/niacin | | label | | | | US | | | ^kh | l-03 | us-kh | l-01 | 2 | NIACIN | known |
| ingredient/ferrous-sulfate | | label | | | | US | | | ^kh | l-04 | us-kh | l-01 | 3 | FERROUS SULFATE [IRON] | known |
| ingredient/thiamine-mononitrate | | label | | | | US | | | ^kh | l-05 | us-kh | l-01 | 4 | THIAMIN MONONITRATE [VITAMIN B1] | known |
| ingredient/riboflavin | | label | | | | US | | | ^kh | l-06 | us-kh | l-01 | 5 | RIBOFLAVIN [VITAMIN B2] | known |
| ingredient/folic-acid | | label | | | | US | | | ^kh | l-07 | us-kh | l-01 | 6 | FOLIC ACID | known |
| ingredient/cheese-sauce | | label | compound ingredient: the sauce pouch | | | US | | | ^kh | l-08 | us-kh | | 2 | CHEESE SAUCE | known |
| ingredient/whey | | label | | | | US | | | ^kh | l-09 | us-kh | l-08 | 1 | WHEY | known |
| ingredient/canola-oil | | label | | | | US | | | ^kh | l-10 | us-kh | l-08 | 2 | CANOLA OIL | known |
| ingredient/cheddar-cheese | | label | compound ingredient | | | US | | | ^kh | l-11 | us-kh | l-08 | 3 | CHEDDAR CHEESE | known |
| ingredient/milk | | label | | | | US | | | ^kh | l-12 | us-kh | l-11 | 1 | MILK | known |
| ingredient/cultures | | label | | | | US | | | ^kh | l-13 | us-kh | l-11 | 2 | CHEESE CULTURE | known |
| ingredient/salt | | label | | | | US | | | ^kh | l-14 | us-kh | l-11 | 3 | SALT | known |
| ingredient/enzymes | | label | | | | US | | | ^kh | l-15 | us-kh | l-11 | 4 | ENZYMES | known |
| ingredient/whey-protein-concentrate | | label | | | | US | | | ^kh | l-16 | us-kh | l-08 | 4 | WHEY PROTEIN CONCENTRATE | known |
| ingredient/milk | | label | | | | US | | | ^kh | l-17 | us-kh | l-08 | 5 | MILK | known |
| ingredient/milk-protein-concentrate | | label | | | | US | | | ^kh | l-18 | us-kh | l-08 | 6 | MILK PROTEIN CONCENTRATE | known |
| ingredient/sodium-phosphates | | label | | | | US | | | ^kh | l-19 | us-kh | l-08 | 7 | SODIUM PHOSPHATE | known |
| ingredient/salt | | label | first of the ingredients after "CONTAINS LESS THAN 2% OF" | | | US | | | ^kh | l-20 | us-kh | l-08 | 8 | SALT | known |
| ingredient/lactic-acid | | label | less than 2% | | | US | | | ^kh | l-21 | us-kh | l-08 | 9 | LACTIC ACID | known |
| ingredient/sodium-alginate | | label | less than 2% | | | US | | | ^kh | l-22 | us-kh | l-08 | 10 | SODIUM ALGINATE | known |
| ingredient/sorbic-acid | preservative | label | less than 2% | | | US | | | ^kh | l-23 | us-kh | l-08 | 11 | SORBIC ACID AS A PRESERVATIVE | known |
| ingredient/paprika-oleoresin | colour | label | less than 2% | | | US | | | ^kh | l-24 | us-kh | l-08 | 12 | OLEORESIN PAPRIKA [COLOR] | known |
| ingredient/enzymes | | label | less than 2% | | | US | | | ^kh | l-25 | us-kh | l-08 | 13 | ENZYMES | known |
| ingredient/cultures | | label | less than 2% | | | US | | | ^kh | l-26 | us-kh | l-08 | 14 | CHEESE CULTURE | known |
| ingredient/annatto | colour | label | less than 2% | | | US | | | ^kh | l-27 | us-kh | l-08 | 15 | ANNATTO EXTRACT [COLOR] | known |
| ingredient/butterfat | | label | less than 2% | | | US | | | ^kh | l-28 | us-kh | l-08 | 16 | MILKFAT | known |
| ingredient/natural-flavourings | | label | less than 2% | | | US | | | ^kh | l-29 | us-kh | l-08 | 17 | NATURAL FLAVOR | known |
<!--/ingredients-->
## Observations <!--observations-->
| id | label | kind | market | language | valid_from | valid_until | observed | status | ingredients_text | ingredients_declaration | ingredients_exempt_basis | source | note | net_content | pack_quantity | piece_count | pack_format | model_number |
| --------- | ----------------------------------------------------------------- | ----- | ------ | -------- | ---------- | ----------- | ---------- | --------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------- | ------------------------ | ------ | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------- | ------------- | ----------- | ----------- | ------------ |
| us-kh | United States box, label as published on the maker's product page | label | US | en | | | 2026-09-25 | supported | ENRICHED MACARONI PRODUCT (DURUM WHEAT SEMOLINA, NIACIN, FERROUS SULFATE [IRON], THIAMIN MONONITRATE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID); CHEESE SAUCE (WHEY, CANOLA OIL, CHEDDAR CHEESE [MILK, CHEESE CULTURE, SALT, ENZYMES], WHEY PROTEIN CONCENTRATE, MILK, MILK PROTEIN CONCENTRATE, SODIUM PHOSPHATE, CONTAINS LESS THAN 2% OF SALT, LACTIC ACID, SODIUM ALGINATE, SORBIC ACID AS A PRESERVATIVE, OLEORESIN PAPRIKA [COLOR], ENZYMES, CHEESE CULTURE, ANNATTO EXTRACT [COLOR], MILKFAT, NATURAL FLAVOR). | listed | | ^kh | Kraft Heinz product page for GTIN 00021000065530 (entry updated 2026-07-17): ingredients, allergen statement, Nutritional Facts per 4.5 oz (126g) serving, size 10.1 OZ; its product benefits read "One 10.1 oz box" and "MAKES ABOUT 2.5 SERVINGS" | 287 g | | | box | |
| usda-2022 | USDA Branded Foods label record, 2022 | label | US | en | | | 2022-01-06 | supported | ENRICHED MACARONI PRODUCT (DURUM WHEAT SEMOLINA, NIACIN, FERROUS SULFATE [IRON], THIAMIN MONONITRATE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID); CHEESE SAUCE (WHEY, CHEDDAR CHEESE [MILK, CHEESE CULTURE, SALT, ENZYMES], MILK, WHEY PROTEIN CONCENTRATE, CANOLA OIL, SODIUM PHOSPHATE, MILK PROTEIN CONCENTRATE, CONTAINS LESS THAN 2% OF SALT, LACTIC ACID, SODIUM ALGINATE, SORBIC ACID AS A PRESERVATIVE, OLEORESIN PAPRIKA [COLOR], ENZYMES, CHEESE CULTURE, ANNATTO EXTRACT [COLOR], MILKFAT, NATURAL FLAVOR). | listed | | ^usda | Label Insight record (label data modified 2020-04-08, published 2022-01-06): package weight 10.1 oz/287 g, serving 126 g (4.5 oz); the cheese sauce lists cheddar cheese, milk and whey protein concentrate ahead of canola oil, where the maker's current list puts canola oil second | 287 g | | | | |
<!--/observations-->
## Nutrition panels <!--nutrition_panels-->
| id | observation | label | basis | basis_state | basis_note | declaration | exempt_basis | source | note |
| -------------- | ----------- | --------------------------------- | ----- | ----------- | --------------------------------------------- | ----------- | ------------ | ------ | -------------------------------------------------------------------------------------- |
| us-kh-serving | us-kh | Per serving, 4.5oz (126g) | 126 g | as_sold | Makes about 1 cup; about 2.5 servings per box | transcribed | | ^kh | US Nutrition Facts as given on the maker's product page |
| usda-2022-100g | usda-2022 | Per 100 g (USDA FoodData Central) | 100 g | as_sold | | transcribed | | ^usda | USDA normalises the per-serving label (126 g) to 100 g; values are USDA's, not printed |
<!--/nutrition_panels-->
## Nutrition values <!--nutrition_values-->
| panel | nutrient | value | qualifier | value_max | dv_percent | printed_value | state | method | source | note |
| -------------- | --------------- | ----- | --------- | --------- | ---------- | ------------- | ----- | ---------- | ------ | ---- |
| us-kh-serving | energy_kcal | 390 | exact | | | 390 | known | printed | | |
| us-kh-serving | fat_g | 15 | exact | | 19 | 15 g | known | printed | | |
| us-kh-serving | saturated_fat_g | 3.5 | exact | | 17 | 3.5 g | known | printed | | |
| us-kh-serving | trans_fat_g | 0 | exact | | | 0 g | known | printed | | |
| us-kh-serving | cholesterol_mg | 20 | exact | | 7 | 20 mg | known | printed | | |
| us-kh-serving | sodium_mg | 1050 | exact | | 46 | 1050 mg | known | printed | | |
| us-kh-serving | carbohydrate_g | 53 | exact | | 19 | 53 g | known | printed | | |
| us-kh-serving | fibre_g | 2 | exact | | 7 | 2 g | known | printed | | |
| us-kh-serving | sugars_g | 6 | exact | | | 6 g | known | printed | | |
| us-kh-serving | added_sugars_g | 0 | exact | | 0 | 0 g | known | printed | | |
| us-kh-serving | protein_g | 14 | exact | | 28 | 14 g | known | printed | | |
| us-kh-serving | vitamin_d_ug | 0 | exact | | 0 | 0 mcg | known | printed | | |
| us-kh-serving | calcium_mg | 180 | exact | | 15 | 180 mg | known | printed | | |
| us-kh-serving | iron_mg | 2.3 | exact | | 15 | 2.3 mg | known | printed | | |
| us-kh-serving | potassium_mg | 310 | exact | | 6 | 310 mg | known | printed | | |
| usda-2022-100g | energy_kcal | 325 | | | | | known | normalized | | |
| usda-2022-100g | fat_g | 11.9 | | | | | known | normalized | | |
| usda-2022-100g | saturated_fat_g | 3.17 | | | | | known | normalized | | |
| usda-2022-100g | trans_fat_g | 0 | | | | | known | normalized | | |
| usda-2022-100g | cholesterol_mg | 16 | | | | | known | normalized | | |
| usda-2022-100g | sodium_mg | 873 | | | | | known | normalized | | |
| usda-2022-100g | carbohydrate_g | 44.44 | | | | | known | normalized | | |
| usda-2022-100g | fibre_g | 1.6 | | | | | known | normalized | | |
| usda-2022-100g | sugars_g | 7.14 | | | | | known | normalized | | |
| usda-2022-100g | added_sugars_g | 0 | | | | | known | normalized | | |
| usda-2022-100g | protein_g | 11.11 | | | | | known | normalized | | |
| usda-2022-100g | vitamin_d_ug | 0 | | | | | known | normalized | | |
| usda-2022-100g | calcium_mg | 175 | | | | | known | normalized | | |
| usda-2022-100g | iron_mg | 1.83 | | | | | known | normalized | | |
| usda-2022-100g | potassium_mg | 302 | | | | | known | normalized | | |
<!--/nutrition_values-->
## Allergen declarations <!--allergens-->
| observation | allergen | declaration | source | note |
| ----------- | -------- | ----------- | ------ | ----------------------------------------------------------- |
| us-kh | wheat | contains | ^kh | Allergen Info on the maker's page: "CONTAINS: WHEAT, MILK." |
| us-kh | milk | contains | ^kh | Allergen Info on the maker's page: "CONTAINS: WHEAT, MILK." |
<!--/allergens-->
## Label claims <!--claims-->
| observation | claim | kind | source | note |
| ----------- | --------------------- | ------------ | ------ | -------------------------------------------------------------------------------------------- |
| us-kh | Made with real cheese | manufacturer | ^kh | the maker's tagline: "REAL FLAVOR: Our macaroni and cheese shells are made with real cheese" |
<!--/claims-->
## Research gaps <!--research_gaps-->
| observation | domain | state | detail | source |
| ----------- | ------------- | ------- | ---------------------------------------------------------------------------------------------------------------------------------------------------- | ------- |
| | images | unknown | No licensed photograph of this box is available: Open Food Facts holds no photos for this barcode, and the maker's pack images carry no open licence | ^off |
| | identity | unknown | No photograph or listing read shows a "Product of" statement, so country_of_origin is left empty | |
| | relationships | unknown | The manufacturing plant and the distributor block printed on the back panel are not recorded; no back-panel photograph was available | |
| | markets | unknown | Amazon.com listing B06WRMYJT3 showed no price for the delivery location it was read from on 2026-09-25, so no shelf price is recorded | ^amazon |
<!--/research_gaps-->
## Research <!--research-->
structure_version: 2
reviewed_on: 2026-09-25
note: New entry built from the Kraft Heinz product page, the USDA Branded Foods record of 2022, the Amazon.com listing and the Open Food Facts record.
<!--/research-->
## References <!--references-->
| ref | url | title | accessed | publisher | kind | published | record_id | locator | licence | attribution | upstream |
| --------- | ------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------- | ---------- | ------------------------------ | ------------ | ---------- | -------------- | ------------------------------------------------------------------------------------------------------------------------------------------------ | ------------ | ---------------------- | ------------- |
| kh | https://www.kraftheinz.com/velveeta/products/00021000065530-jumbo-shells-cheese | Kraft Heinz: Velveeta Shells & Cheese Jumbo Shell Pasta & Cheese Sauce Meal (United States) | 2026-09-25 | The Kraft Heinz Company | manufacturer | | 00021000065530 | size 10.1 OZ, Product Benefits, Nutritional Facts, Ingredients, Allergen Info | | | |
| usda | https://fdc.nal.usda.gov/food-details/2212358/nutrients | USDA FoodData Central, Branded Foods (LI), fdc_id 2212358, version 2022-01-06 | 2026-09-25 | U.S. Department of Agriculture | registry | 2022-01-06 | 2212358 | brand_owner, package weight, ingredients, nutrients | cc0 | | Label Insight |
| amazon | https://www.amazon.com/dp/B06WRMYJT3 | Amazon.com: Velveeta Shells & Cheese Jumbo Shell Pasta & Cheese Sauce Meal, 10.1 oz Box | 2026-09-25 | Amazon.com | retailer | | B06WRMYJT3 | product details (UPC 021000065530, item model number 00021000065530, manufacturer Kraft Heinz, units 10.1 Ounce); size selector "Original Jumbo" | | | |
| off | https://world.openfoodfacts.org/product/0021000065530 | Open Food Facts: Shells & Cheese (Jumbo) | 2026-09-25 | Open Food Facts | catalogue | 2025-04-20 | 0021000065530 | product name and brand | ODbL | | |
| wiki-vsc | https://en.wikipedia.org/wiki/Velveeta_Shells_%26_Cheese | Wikipedia: Velveeta Shells & Cheese | 2026-09-25 | Wikipedia | publication | | | debut year, varieties | cc-by-sa-4.0 | Wikipedia contributors | |
| inmar2025 | https://www.inmar.com/sites/default/files/May%2030,%202025.pdf | Inmar Industry Notification, 30 May 2025: the Kraft Heinz coupon account, its GS1 company prefixes and brands | 2026-09-25 | Inmar Intelligence | publication | 2025-05-30 | | page 2, GS1 Company Prefix table (source of prefix 0021000 on company/kraft-heinz-foods-company) | | | |
<!--/references-->
## About <!--about-->
Velveeta Shells & Cheese Jumbo Original is a 10.1 oz (287 g) box of jumbo shell pasta packed with a pouch of Velveeta cheese sauce, part of Kraft Heinz's Velveeta Shells & Cheese line sold in the United States.[^kh][^usda] The pasta is boiled, drained and stirred together with the sauce, and the maker says one box makes about 2.5 servings.[^kh] Its label lists enriched durum wheat semolina macaroni and a cheese sauce of whey, canola oil, cheddar cheese, whey protein concentrate and milk, coloured with paprika oleoresin and annatto.[^kh] A 4.5 oz (126 g) serving is given as 390 calories and 1050 mg sodium.[^kh] USDA FoodData Central names Kraft Heinz Foods Company as the brand owner, and Amazon.com sells the box under UPC 021000065530.[^usda][^amazon]
The Velveeta Shells & Cheese line debuted in 1984.[^wiki-vsc] USDA's 2022 label record for this barcode gives the same ingredients in a different order, with cheddar cheese, milk and whey protein concentrate ahead of canola oil, and nutrient values of 325 kcal and 873 mg sodium per 100 g, higher than the maker's current serving figures correspond to.[^usda]
<!--/about-->