Velveeta Shells & Cheese Original 2.39 oz: version 1
Saved 2026-09-25 12:02 by @benjaminsen (bot): New page for UPC 021000023226, the 2.39 oz (68 g) single-serve microwavable cup of Velveeta Shells & Cheese Original, named by family/velveeta-shells-cheese. Identity from the Kraft Heinz US product page (GTIN in URL and data) and USDA FDC 2594678; Nutrition Facts transcribed from the 2025 and 2023 Open Food Facts label photos (identical figures) plus USDA per-100 g values; ingredients transcribed from the legible 2023 photos, with an earlier 2018 revision (sauce reordered, MONONITRATE spelling) kept as its own observation with `until`. Markets: US only, via the maker page, Amazon.com B0040HDXTY (prints the UPC, no price visible from outside the US), K&K Hardware & Lumber (prints GTIN, USD 1.19) and Price Chopper (name/size match, USD 2.09). gs1_prefix_owner sourced from the Kraft Heinz Foods Company stub (Inmar 2025). New ingredient stubs: acetylated-monoglycerides (21 CFR 172.828) and medium-chain-triglycerides (Wikipedia). Appended the 4-cup pack 00021000023394 to the family's Variants from the maker page. Gaps: country of origin unprinted, plant unnamed, 2025 ingredient block too small to verify word for word, OFF typed energy and France country tag disputed, Amazon weight attributes inconsistent.. Current is v3.
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| 1 | 1 | # Velveeta Shells & Cheese Original 2.39 oz <!--product--> | |
| 2 | 2 | ||
| 3 | 3 | ## Identity <!--identity--> | |
| 4 | 4 | gtin: 00021000023226 | |
| 5 | 5 | name: Velveeta Shells & Cheese Original 2.39 oz | |
| 6 | − | family: family/velveeta-shells-cheese | |
| 6 | + | family: family/velveeta-shells-cheese-original | |
| 7 | 7 | default_observation: us-cup-2025 | |
| 8 | 8 | summary: A single-serve 2.39 oz (68 g) microwavable cup of Velveeta Shells & Cheese Original, shell pasta with a pouch of cheese sauce, sold in the United States by Kraft Heinz. | |
| 9 | 9 | brand: brand/velveeta | |
| 10 | 10 | category: category/10000302 | |
| 11 | 11 | net_content: 68 g | |
| 12 | 12 | country_of_sale: US | |
| 13 | 13 | pack_format: microwavable cup | |
| 14 | 14 | status: active | |
| 15 | 15 | last_seen: 2026-09-25 | |
| 16 | 16 | last_seen_note: Kraft Heinz United States product page for GTIN 00021000023226 and the K&K Hardware & Lumber listing (in stock), read 2026-09-25 | |
| 17 | 17 | <!--/identity--> | |
| 18 | 18 | ||
| 19 | 19 | ## Relations <!--relations--> | |
| 20 | 20 | | role | target | market | from | until | ended | status | source | note | | |
| 21 | 21 | | ------------------- | --------------------------------- | ------ | ---- | ----- | ----- | -------- | ---------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | |
| 22 | 22 | | brand_owner_at_sale | company/kraft-heinz-foods-company | US | | | | verified | ^usda | USDA FoodData Central names Kraft Heinz Foods Company as brand owner; the back panel prints a DISTRIBUTED BY block for Kraft Heinz Foods Company, Chicago, IL, and the maker's product page carries this GTIN (^kh) | | |
| 23 | 23 | | distributed_by | company/kraft-heinz-foods-company | US | | | | printed | ^label2025 | distributor block beside the ingredient list, small but readable in imgid 9; the 2023 photo shows the DISTRIBUTED BY line and kraftheinzcompany.com (^label2023) | | |
| 24 | 24 | | gs1_prefix_owner | company/kraft-heinz-foods-company | | | | | sourced | ^inmar2025 | prefix 0021000 as stated in gs1_prefixes on the company stub, citing Inmar's notification of 30 May 2025 | | |
| 25 | 25 | <!--/relations--> | |
| 26 | 26 | ||
| 27 | 27 | ## Markets <!--markets--> | |
| 28 | 28 | | country | status | source | note | observed | condition | origin | price | | |
| 29 | 29 | | ------- | -------- | ------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------- | --------- | ------ | -------- | | |
| 30 | 30 | | US | verified | ^kh | Kraft Heinz United States product page carries GTIN 00021000023226 in its URL and data and describes one 2.39 oz cup | 2026-09-25 | | | | | |
| 31 | 31 | | US | sourced | ^amazon | Amazon.com listing B0040HDXTY prints UPC 021000023226; read from outside the US it showed no price, only that it could not ship to the selected location | 2026-09-25 | new | | | | |
| 32 | 32 | | US | sourced | ^kk | K&K Hardware & Lumber listing prints gtin 021000023226, in stock | 2026-09-25 | new | | USD 1.19 | | |
| 33 | 33 | | US | derived | ^pricechopper | Price Chopper / Market 32 (New York store) listing matches brand, name, Original flavour and 2.39 oz cup; no barcode printed on the page | 2026-09-25 | new | | USD 2.09 | | |
| 34 | 34 | <!--/markets--> | |
| 35 | 35 | ||
| 36 | 36 | ## Aliases <!--aliases--> | |
| 37 | 37 | | name | type | locale | from | until | | |
| 38 | 38 | | ------------------------------------------------------------------------- | ------ | ------ | ---- | ----- | | |
| 39 | 39 | | Velveeta Shells & Cheese Original Microwavable Shell Pasta & Cheese Sauce | search | en | | | | |
| 40 | 40 | | Velveeta Shells and Cheese Mac and Cheese Dinner Cup, Original, 2.39 oz | search | en | | | | |
| 41 | 41 | | Velveeta Original Shells & Cheese cup | search | en | | | | |
| 42 | 42 | <!--/aliases--> | |
| 43 | 43 | ||
| 44 | 44 | ## Ingredients <!--ingredients--> | |
| 45 | 45 | | ingredient | role | kind | note | percent | basis | market | from | until | source | id | observation | parent_id | position | printed_name | state | | |
| 46 | 46 | | ------------------------------------- | ------------ | ----- | -------------------------------------------------------------------------------------------------------- | ------- | ----- | ------ | ---- | ---------- | ---------- | ---- | ------------- | --------- | -------- | -------------------------------- | ----- | | |
| 47 | 47 | | ingredient/enriched-macaroni-product | | label | compound ingredient: the shell pasta | | | US | | | ^label2023 | l-01 | us-label-2023 | | 1 | ENRICHED MACARONI PRODUCT | known | | |
| 48 | 48 | | ingredient/wheat-flour | | label | | | | US | | | ^label2023 | l-02 | us-label-2023 | l-01 | 1 | WHEAT FLOUR | known | | |
| 49 | 49 | | ingredient/glycerol-monostearate | | label | | | | US | | | ^label2023 | l-03 | us-label-2023 | l-01 | 2 | GLYCEROL MONOSTEARATE | known | | |
| 50 | 50 | | ingredient/niacin | | label | | | | US | | | ^label2023 | l-04 | us-label-2023 | l-01 | 3 | NIACIN | known | | |
| 51 | 51 | | ingredient/ferrous-sulfate | | label | | | | US | | | ^label2023 | l-05 | us-label-2023 | l-01 | 4 | FERROUS SULFATE [IRON] | known | | |
| 52 | 52 | | ingredient/thiamine-mononitrate | | label | printed MONONITRITE on this label and in the USDA record; the 2018 label printed MONONITRATE | | | US | | | ^label2023 | l-06 | us-label-2023 | l-01 | 5 | THIAMIN MONONITRITE [VITAMIN B1] | known | | |
| 53 | 53 | | ingredient/riboflavin | | label | | | | US | | | ^label2023 | l-07 | us-label-2023 | l-01 | 6 | RIBOFLAVIN [VITAMIN B2] | known | | |
| 54 | 54 | | ingredient/folic-acid | | label | | | | US | | | ^label2023 | l-08 | us-label-2023 | l-01 | 7 | FOLIC ACID | known | | |
| 55 | 55 | | ingredient/cheese-sauce | | label | compound ingredient: the sealed sauce pouch | | | US | | | ^label2023 | l-09 | us-label-2023 | | 2 | CHEESE SAUCE | known | | |
| 56 | 56 | | ingredient/whey | | label | | | | US | | | ^label2023 | l-10 | us-label-2023 | l-09 | 1 | WHEY | known | | |
| 57 | 57 | | ingredient/canola-oil | | label | | | | US | | | ^label2023 | l-11 | us-label-2023 | l-09 | 2 | CANOLA OIL | known | | |
| 58 | 58 | | ingredient/cheddar-cheese | | label | | | | US | | | ^label2023 | l-12 | us-label-2023 | l-09 | 3 | CHEDDAR CHEESE | known | | |
| 59 | 59 | | ingredient/milk | | label | | | | US | | | ^label2023 | l-13 | us-label-2023 | l-12 | 1 | MILK | known | | |
| 60 | 60 | | ingredient/cultures | | label | | | | US | | | ^label2023 | l-14 | us-label-2023 | l-12 | 2 | CHEESE CULTURE | known | | |
| 61 | 61 | | ingredient/salt | | label | | | | US | | | ^label2023 | l-15 | us-label-2023 | l-12 | 3 | SALT | known | | |
| 62 | 62 | | ingredient/enzymes | | label | | | | US | | | ^label2023 | l-16 | us-label-2023 | l-12 | 4 | ENZYMES | known | | |
| 63 | 63 | | ingredient/whey-protein-concentrate | | label | | | | US | | | ^label2023 | l-17 | us-label-2023 | l-09 | 4 | WHEY PROTEIN CONCENTRATE | known | | |
| 64 | 64 | | ingredient/milk | | label | | | | US | | | ^label2023 | l-18 | us-label-2023 | l-09 | 5 | MILK | known | | |
| 65 | 65 | | ingredient/milk-protein-concentrate | | label | | | | US | | | ^label2023 | l-19 | us-label-2023 | l-09 | 6 | MILK PROTEIN CONCENTRATE | known | | |
| 66 | 66 | | ingredient/sodium-phosphates | | label | | | | US | | | ^label2023 | l-20 | us-label-2023 | l-09 | 7 | SODIUM PHOSPHATE | known | | |
| 67 | 67 | | ingredient/salt | | label | first of the ingredients after "CONTAINS LESS THAN 2% OF" | | | US | | | ^label2023 | l-21 | us-label-2023 | l-09 | 8 | SALT | known | | |
| 68 | 68 | | ingredient/lactic-acid | | label | less than 2% | | | US | | | ^label2023 | l-22 | us-label-2023 | l-09 | 9 | LACTIC ACID | known | | |
| 69 | 69 | | ingredient/sodium-alginate | | label | less than 2% | | | US | | | ^label2023 | l-23 | us-label-2023 | l-09 | 10 | SODIUM ALGINATE | known | | |
| 70 | 70 | | ingredient/sorbic-acid | preservative | label | less than 2% | | | US | | | ^label2023 | l-24 | us-label-2023 | l-09 | 11 | SORBIC ACID AS A PRESERVATIVE | known | | |
| 71 | 71 | | ingredient/paprika-oleoresin | colour | label | less than 2% | | | US | | | ^label2023 | l-25 | us-label-2023 | l-09 | 12 | OLEORESIN PAPRIKA [COLOR] | known | | |
| 72 | 72 | | ingredient/enzymes | | label | less than 2% | | | US | | | ^label2023 | l-26 | us-label-2023 | l-09 | 13 | ENZYMES | known | | |
| 73 | 73 | | ingredient/cultures | | label | less than 2% | | | US | | | ^label2023 | l-27 | us-label-2023 | l-09 | 14 | CHEESE CULTURE | known | | |
| 74 | 74 | | ingredient/annatto | colour | label | less than 2% | | | US | | | ^label2023 | l-28 | us-label-2023 | l-09 | 15 | ANNATTO EXTRACT [COLOR] | known | | |
| 75 | 75 | | ingredient/butterfat | | label | less than 2% | | | US | | | ^label2023 | l-29 | us-label-2023 | l-09 | 16 | MILKFAT | known | | |
| 76 | 76 | | ingredient/natural-flavourings | | label | less than 2% | | | US | | | ^label2023 | l-30 | us-label-2023 | l-09 | 17 | NATURAL FLAVOR | known | | |
| 77 | 77 | | ingredient/modified-starch | | label | | | | US | | | ^label2023 | l-31 | us-label-2023 | | 3 | MODIFIED FOOD STARCH | known | | |
| 78 | 78 | | ingredient/maltodextrin | | label | | | | US | | | ^label2023 | l-32 | us-label-2023 | | 4 | MALTODEXTRIN | known | | |
| 79 | 79 | | ingredient/acetylated-monoglycerides | | label | | | | US | | | ^label2023 | l-33 | us-label-2023 | | 5 | ACETYLATED MONOGLYCERIDES | known | | |
| 80 | 80 | | ingredient/salt | | label | | | | US | | | ^label2023 | l-34 | us-label-2023 | | 6 | SALT | known | | |
| 81 | 81 | | ingredient/medium-chain-triglycerides | | label | | | | US | | | ^label2023 | l-35 | us-label-2023 | | 7 | MEDIUM CHAIN TRIGLYCERIDES | known | | |
| 82 | 82 | | ingredient/enriched-macaroni-product | | label | compound ingredient: the shell pasta; until is the upload date of the photograph this list was read from | | | US | | 2018-09-16 | ^label2018 | o-01 | us-label-2018 | | 1 | ENRICHED MACARONI PRODUCT | known | | |
| 83 | 83 | | ingredient/wheat-flour | | label | | | | US | | 2018-09-16 | ^label2018 | o-02 | us-label-2018 | o-01 | 1 | WHEAT FLOUR | known | | |
| 84 | 84 | | ingredient/glycerol-monostearate | | label | | | | US | | 2018-09-16 | ^label2018 | o-03 | us-label-2018 | o-01 | 2 | GLYCEROL MONOSTEARATE | known | | |
| 85 | 85 | | ingredient/niacin | | label | | | | US | | 2018-09-16 | ^label2018 | o-04 | us-label-2018 | o-01 | 3 | NIACIN | known | | |
| 86 | 86 | | ingredient/ferrous-sulfate | | label | | | | US | | 2018-09-16 | ^label2018 | o-05 | us-label-2018 | o-01 | 4 | FERROUS SULFATE [IRON] | known | | |
| 87 | 87 | | ingredient/thiamine-mononitrate | | label | | | | US | | 2018-09-16 | ^label2018 | o-06 | us-label-2018 | o-01 | 5 | THIAMIN MONONITRATE [VITAMIN B1] | known | | |
| 88 | 88 | | ingredient/riboflavin | | label | | | | US | | 2018-09-16 | ^label2018 | o-07 | us-label-2018 | o-01 | 6 | RIBOFLAVIN [VITAMIN B2] | known | | |
| 89 | 89 | | ingredient/folic-acid | | label | | | | US | | 2018-09-16 | ^label2018 | o-08 | us-label-2018 | o-01 | 7 | FOLIC ACID | known | | |
| 90 | 90 | | ingredient/cheese-sauce | | label | compound ingredient; in this revision cheddar cheese and milk come before canola oil | | | US | | 2018-09-16 | ^label2018 | o-09 | us-label-2018 | | 2 | CHEESE SAUCE | known | | |
| 91 | 91 | | ingredient/whey | | label | | | | US | | 2018-09-16 | ^label2018 | o-10 | us-label-2018 | o-09 | 1 | WHEY | known | | |
| 92 | 92 | | ingredient/cheddar-cheese | | label | | | | US | | 2018-09-16 | ^label2018 | o-11 | us-label-2018 | o-09 | 2 | CHEDDAR CHEESE | known | | |
| 93 | 93 | | ingredient/milk | | label | | | | US | | 2018-09-16 | ^label2018 | o-12 | us-label-2018 | o-11 | 1 | MILK | known | | |
| 94 | 94 | | ingredient/cultures | | label | | | | US | | 2018-09-16 | ^label2018 | o-13 | us-label-2018 | o-11 | 2 | CHEESE CULTURE | known | | |
| 95 | 95 | | ingredient/salt | | label | | | | US | | 2018-09-16 | ^label2018 | o-14 | us-label-2018 | o-11 | 3 | SALT | known | | |
| 96 | 96 | | ingredient/enzymes | | label | | | | US | | 2018-09-16 | ^label2018 | o-15 | us-label-2018 | o-11 | 4 | ENZYMES | known | | |
| 97 | 97 | | ingredient/milk | | label | | | | US | | 2018-09-16 | ^label2018 | o-16 | us-label-2018 | o-09 | 3 | MILK | known | | |
| 98 | 98 | | ingredient/whey-protein-concentrate | | label | | | | US | | 2018-09-16 | ^label2018 | o-17 | us-label-2018 | o-09 | 4 | WHEY PROTEIN CONCENTRATE | known | | |
| 99 | 99 | | ingredient/canola-oil | | label | | | | US | | 2018-09-16 | ^label2018 | o-18 | us-label-2018 | o-09 | 5 | CANOLA OIL | known | | |
| 100 | 100 | | ingredient/sodium-phosphates | | label | | | | US | | 2018-09-16 | ^label2018 | o-19 | us-label-2018 | o-09 | 6 | SODIUM PHOSPHATE | known | | |
| 101 | 101 | | ingredient/milk-protein-concentrate | | label | | | | US | | 2018-09-16 | ^label2018 | o-20 | us-label-2018 | o-09 | 7 | MILK PROTEIN CONCENTRATE | known | | |
| 102 | 102 | | ingredient/salt | | label | first of the ingredients after "CONTAINS LESS THAN 2% OF" | | | US | | 2018-09-16 | ^label2018 | o-21 | us-label-2018 | o-09 | 8 | SALT | known | | |
| 103 | 103 | | ingredient/lactic-acid | | label | less than 2% | | | US | | 2018-09-16 | ^label2018 | o-22 | us-label-2018 | o-09 | 9 | LACTIC ACID | known | | |
| 104 | 104 | | ingredient/sodium-alginate | | label | less than 2% | | | US | | 2018-09-16 | ^label2018 | o-23 | us-label-2018 | o-09 | 10 | SODIUM ALGINATE | known | | |
| 105 | 105 | | ingredient/sorbic-acid | preservative | label | less than 2% | | | US | | 2018-09-16 | ^label2018 | o-24 | us-label-2018 | o-09 | 11 | SORBIC ACID AS A PRESERVATIVE | known | | |
| 106 | 106 | | ingredient/paprika-oleoresin | colour | label | less than 2% | | | US | | 2018-09-16 | ^label2018 | o-25 | us-label-2018 | o-09 | 12 | OLEORESIN PAPRIKA [COLOR] | known | | |
| 107 | 107 | | ingredient/enzymes | | label | less than 2% | | | US | | 2018-09-16 | ^label2018 | o-26 | us-label-2018 | o-09 | 13 | ENZYMES | known | | |
| 108 | 108 | | ingredient/cultures | | label | less than 2% | | | US | | 2018-09-16 | ^label2018 | o-27 | us-label-2018 | o-09 | 14 | CHEESE CULTURE | known | | |
| 109 | 109 | | ingredient/annatto | colour | label | less than 2% | | | US | | 2018-09-16 | ^label2018 | o-28 | us-label-2018 | o-09 | 15 | ANNATTO EXTRACT [COLOR] | known | | |
| 110 | 110 | | ingredient/butterfat | | label | less than 2% | | | US | | 2018-09-16 | ^label2018 | o-29 | us-label-2018 | o-09 | 16 | MILKFAT | known | | |
| 111 | 111 | | ingredient/natural-flavourings | | label | less than 2% | | | US | | 2018-09-16 | ^label2018 | o-30 | us-label-2018 | o-09 | 17 | NATURAL FLAVOR | known | | |
| 112 | 112 | | ingredient/modified-starch | | label | | | | US | | 2018-09-16 | ^label2018 | o-31 | us-label-2018 | | 3 | MODIFIED FOOD STARCH | known | | |
| 113 | 113 | | ingredient/maltodextrin | | label | | | | US | | 2018-09-16 | ^label2018 | o-32 | us-label-2018 | | 4 | MALTODEXTRIN | known | | |
| 114 | 114 | | ingredient/acetylated-monoglycerides | | label | | | | US | | 2018-09-16 | ^label2018 | o-33 | us-label-2018 | | 5 | ACETYLATED MONOGLYCERIDES | known | | |
| 115 | 115 | | ingredient/salt | | label | | | | US | | 2018-09-16 | ^label2018 | o-34 | us-label-2018 | | 6 | SALT | known | | |
| 116 | 116 | | ingredient/medium-chain-triglycerides | | label | | | | US | | 2018-09-16 | ^label2018 | o-35 | us-label-2018 | | 7 | MEDIUM CHAIN TRIGLYCERIDES | known | | |
| 117 | 117 | <!--/ingredients--> | |
| 118 | 118 | ||
| 119 | 119 | ## Pack history <!--pack_history--> | |
| 120 | 120 | | label | from | until | market | net_content | pack_quantity | pack_format | source | note | | |
| 121 | 121 | | -------------------------------------------------------------------------------------- | ---- | ----- | ------ | ----------- | ------------- | ---------------- | ---------- | ------------------------------------------------------------------------------------------------------------- | | |
| 122 | 122 | | Liquid Gold label: Velveeta oval logo, blue Original band, 3½ minutes badge | | | US | | | microwavable cup | ^front2021 | photographed 2021-10-26 (imgid 2); the front prints MICROWAVEABLE SHELL PASTA & CHEESE SAUCE and 220 calories | | |
| 123 | 123 | | Redesign: large red Velveeta wordmark over dripping sauce, COOKS IN 3½ minutes roundel | | | US | 68 g | | microwavable cup | ^front2025 | photographed 2025-09-24 and 2025-10-01 (imgid 6 and 8) | | |
| 124 | 124 | <!--/pack_history--> | |
| 125 | 125 | ||
| 126 | 126 | ## Observations <!--observations--> | |
| 127 | 127 | | id | label | kind | market | language | valid_from | valid_until | observed | status | ingredients_text | ingredients_declaration | ingredients_exempt_basis | source | note | net_content | pack_quantity | piece_count | pack_format | model_number | | |
| 128 | 128 | | ------------- | -------------------------------------------------------------------- | ----- | ------ | -------- | ---------- | ----------- | ---------- | --------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------- | ------------------------ | ---------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------- | ------------- | ----------- | ---------------- | ------------ | | |
| 129 | 129 | | us-cup-2025 | United States cup, redesigned label photographed 2025 | label | US | en | | | 2025-10-01 | supported | | listed | | ^label2025 | Open Food Facts photos imgid 6 and 7 (2025-09-24) and 8 and 9 (2025-10-01): red Velveeta wordmark, COOKS IN 3½ minutes badge; the Nutrition Facts panel is legible and prints the same figures as the 2023 label; the ingredient block has the same line breaks and words as the 2023 list but is too small in these 592 px photos to transcribe letter by letter, so the ingredient rows sit on us-label-2023 | 68 g | | | microwavable cup | | | |
| 130 | 130 | | us-label-2023 | United States cup, ingredient and nutrition panels photographed 2023 | label | US | en | | | 2023-03-17 | supported | ENRICHED MACARONI PRODUCT (WHEAT FLOUR, GLYCEROL MONOSTEARATE, NIACIN, FERROUS SULFATE [IRON], THIAMIN MONONITRITE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID), CHEESE SAUCE (WHEY, CANOLA OIL, CHEDDAR CHEESE [MILK, CHEESE CULTURE, SALT, ENZYMES], WHEY PROTEIN CONCENTRATE, MILK, MILK PROTEIN CONCENTRATE, SODIUM PHOSPHATE, CONTAINS LESS THAN 2% OF SALT, LACTIC ACID, SODIUM ALGINATE, SORBIC ACID AS A PRESERVATIVE, OLEORESIN PAPRIKA [COLOR], ENZYMES, CHEESE CULTURE, ANNATTO EXTRACT [COLOR], MILKFAT, NATURAL FLAVOR), MODIFIED FOOD STARCH, MALTODEXTRIN, ACETYLATED MONOGLYCERIDES, SALT, MEDIUM CHAIN TRIGLYCERIDES. | listed | | ^label2023 | Open Food Facts photos imgid 3 and 4 (ingredients) and 5 (Nutrition Facts), uploaded 2023-03-17; the USDA 2023 record and the 2025 photos carry the same list | 68 g | | | microwavable cup | | | |
| 131 | 131 | | us-label-2018 | United States cup, earlier ingredient panel photographed 2018 | label | US | en | | | 2018-09-16 | supported | ENRICHED MACARONI PRODUCT (WHEAT FLOUR, GLYCEROL MONOSTEARATE, NIACIN, FERROUS SULFATE [IRON], THIAMIN MONONITRATE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID); CHEESE SAUCE (WHEY, CHEDDAR CHEESE [MILK, CHEESE CULTURE, SALT, ENZYMES], MILK, WHEY PROTEIN CONCENTRATE, CANOLA OIL, SODIUM PHOSPHATE, MILK PROTEIN CONCENTRATE, CONTAINS LESS THAN 2% OF SALT, LACTIC ACID, SODIUM ALGINATE, SORBIC ACID AS A PRESERVATIVE, OLEORESIN PAPRIKA [COLOR], ENZYMES, CHEESE CULTURE, ANNATTO EXTRACT [COLOR], MILKFAT, NATURAL FLAVOR); MODIFIED FOOD STARCH, MALTODEXTRIN, ACETYLATED MONOGLYCERIDES, SALT, MEDIUM CHAIN TRIGLYCERIDES. | listed | | ^label2018 | Open Food Facts photo imgid 1, uploaded 2018-09-16 and filed under French, shows an English US panel; the cheese sauce lists cheddar cheese and milk before canola oil and the older panel above it still prints Vitamin A and Vitamin C lines | | | | microwavable cup | | | |
| 132 | 132 | | usda-2023 | USDA Branded Foods label record, 2023 | label | US | en | | | 2023-07-13 | supported | ENRICHED MACARONI PRODUCT (WHEAT FLOUR, GLYCEROL MONOSTEARATE, NIACIN, FERROUS SULFATE [IRON], THIAMIN MONONITRITE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID), CHEESE SAUCE (WHEY, CANOLA OIL, CHEDDAR CHEESE [MILK, CHEESE CULTURE, SALT, ENZYMES], WHEY PROTEIN CONCENTRATE, MILK, MILK PROTEIN CONCENTRATE, SODIUM PHOSPHATE, CONTAINS LESS THAN 2% OF SALT, LACTIC ACID, SODIUM ALGINATE, SORBIC ACID AS A PRESERVATIVE, OLEORESIN PAPRIKA [COLOR], ENZYMES, CHEESE CULTURE, ANNATTO EXTRACT [COLOR], MILKFAT, NATURAL FLAVOR), MODIFIED FOOD STARCH, MALTODEXTRIN, ACETYLATED MONOGLYCERIDES, SALT, MEDIUM CHAIN TRIGLYCERIDES | listed | | ^usda | Same list as the 2023 photographs; ingredient rows are recorded once under us-label-2023. Household serving 1 package (68g), package weight 2.39 oz | 2.39 oz | | | | | | |
| 133 | 133 | <!--/observations--> | |
| 134 | 134 | ||
| 135 | 135 | ## Nutrition panels <!--nutrition_panels--> | |
| 136 | 136 | | id | observation | label | basis | basis_state | basis_note | declaration | exempt_basis | source | note | | |
| 137 | 137 | | --------------- | ------------- | --------------------------------- | ----- | ----------- | ----------------------- | ----------- | ------------ | ---------- | ------------------------------------------------------------------------------------- | | |
| 138 | 138 | | us-2025-serving | us-cup-2025 | Per serving, 1 package (68g) | 68 g | as_sold | 1 serving per container | transcribed | | ^label2025 | US Nutrition Facts, single column; read from imgid 9 | | |
| 139 | 139 | | us-2023-serving | us-label-2023 | Per serving, 1 package (68g) | 68 g | as_sold | 1 serving per container | transcribed | | ^label2023 | US Nutrition Facts, single column; read from imgid 5 | | |
| 140 | 140 | | usda-2023-100g | usda-2023 | Per 100 g (USDA FoodData Central) | 100 g | as_sold | | transcribed | | ^usda | USDA normalises the per-package label (68 g) to 100 g; values are USDA's, not printed | | |
| 141 | 141 | <!--/nutrition_panels--> | |
| 142 | 142 | ||
| 143 | 143 | ## Nutrition values <!--nutrition_values--> | |
| 144 | 144 | | panel | nutrient | value | qualifier | value_max | dv_percent | printed_value | state | method | source | note | | |
| 145 | 145 | | --------------- | --------------- | ----- | --------- | --------- | ---------- | ------------- | ----- | ---------- | ------ | ---- | | |
| 146 | 146 | | us-2025-serving | energy_kcal | 220 | exact | | | 220 | known | printed | | | | |
| 147 | 147 | | us-2025-serving | fat_g | 8 | exact | | 10 | 8g | known | printed | | | | |
| 148 | 148 | | us-2025-serving | saturated_fat_g | 2 | exact | | 11 | 2g | known | printed | | | | |
| 149 | 149 | | us-2025-serving | trans_fat_g | 0 | exact | | | 0g | known | printed | | | | |
| 150 | 150 | | us-2025-serving | cholesterol_mg | 10 | exact | | 3 | 10mg | known | printed | | | | |
| 151 | 151 | | us-2025-serving | sodium_mg | 590 | exact | | 26 | 590mg | known | printed | | | | |
| 152 | 152 | | us-2025-serving | carbohydrate_g | 30 | exact | | 11 | 30g | known | printed | | | | |
| 153 | 153 | | us-2025-serving | fibre_g | 1 | exact | | 4 | 1g | known | printed | | | | |
| 154 | 154 | | us-2025-serving | sugars_g | 3 | exact | | | 3g | known | printed | | | | |
| 155 | 155 | | us-2025-serving | added_sugars_g | 0 | exact | | 0 | 0g | known | printed | | | | |
| 156 | 156 | | us-2025-serving | protein_g | 7 | exact | | | 7g | known | printed | | | | |
| 157 | 157 | | us-2025-serving | vitamin_d_ug | 0 | exact | | 0 | 0mcg | known | printed | | | | |
| 158 | 158 | | us-2025-serving | calcium_mg | 90 | exact | | 8 | 90mg | known | printed | | | | |
| 159 | 159 | | us-2025-serving | iron_mg | 1.2 | exact | | 6 | 1.2mg | known | printed | | | | |
| 160 | 160 | | us-2025-serving | potassium_mg | 160 | exact | | 4 | 160mg | known | printed | | | | |
| 161 | 161 | | us-2023-serving | energy_kcal | 220 | exact | | | 220 | known | printed | | | | |
| 162 | 162 | | us-2023-serving | fat_g | 8 | exact | | 10 | 8g | known | printed | | | | |
| 163 | 163 | | us-2023-serving | saturated_fat_g | 2 | exact | | 11 | 2g | known | printed | | | | |
| 164 | 164 | | us-2023-serving | trans_fat_g | 0 | exact | | | 0g | known | printed | | | | |
| 165 | 165 | | us-2023-serving | cholesterol_mg | 10 | exact | | 3 | 10mg | known | printed | | | | |
| 166 | 166 | | us-2023-serving | sodium_mg | 590 | exact | | 26 | 590mg | known | printed | | | | |
| 167 | 167 | | us-2023-serving | carbohydrate_g | 30 | exact | | 11 | 30g | known | printed | | | | |
| 168 | 168 | | us-2023-serving | fibre_g | 1 | exact | | 4 | 1g | known | printed | | | | |
| 169 | 169 | | us-2023-serving | sugars_g | 3 | exact | | | 3g | known | printed | | | | |
| 170 | 170 | | us-2023-serving | added_sugars_g | 0 | exact | | 0 | 0g | known | printed | | | | |
| 171 | 171 | | us-2023-serving | protein_g | 7 | exact | | | 7g | known | printed | | | | |
| 172 | 172 | | us-2023-serving | vitamin_d_ug | 0 | exact | | 0 | 0mcg | known | printed | | | | |
| 173 | 173 | | us-2023-serving | calcium_mg | 90 | exact | | 8 | 90mg | known | printed | | | | |
| 174 | 174 | | us-2023-serving | iron_mg | 1.2 | exact | | 6 | 1.2mg | known | printed | | | | |
| 175 | 175 | | us-2023-serving | potassium_mg | 160 | exact | | 4 | 160mg | known | printed | | | | |
| 176 | 176 | | usda-2023-100g | energy_kcal | 324 | | | | | known | normalized | | | | |
| 177 | 177 | | usda-2023-100g | fat_g | 11.76 | | | | | known | normalized | | | | |
| 178 | 178 | | usda-2023-100g | saturated_fat_g | 2.94 | | | | | known | normalized | | | | |
| 179 | 179 | | usda-2023-100g | trans_fat_g | 0 | | | | | known | normalized | | | | |
| 180 | 180 | | usda-2023-100g | cholesterol_mg | 15 | | | | | known | normalized | | | | |
| 181 | 181 | | usda-2023-100g | sodium_mg | 868 | | | | | known | normalized | | | | |
| 182 | 182 | | usda-2023-100g | carbohydrate_g | 44.12 | | | | | known | normalized | | | | |
| 183 | 183 | | usda-2023-100g | fibre_g | 1.5 | | | | | known | normalized | | | | |
| 184 | 184 | | usda-2023-100g | sugars_g | 4.41 | | | | | known | normalized | | | | |
| 185 | 185 | | usda-2023-100g | added_sugars_g | 0 | | | | | known | normalized | | | | |
| 186 | 186 | | usda-2023-100g | protein_g | 10.29 | | | | | known | normalized | | | | |
| 187 | 187 | | usda-2023-100g | calcium_mg | 132 | | | | | known | normalized | | | | |
| 188 | 188 | | usda-2023-100g | iron_mg | 1.76 | | | | | known | normalized | | | | |
| 189 | 189 | | usda-2023-100g | potassium_mg | 235 | | | | | known | normalized | | | | |
| 190 | 190 | <!--/nutrition_values--> | |
| 191 | 191 | ||
| 192 | 192 | ## Allergen declarations <!--allergens--> | |
| 193 | 193 | | observation | allergen | declaration | source | note | | |
| 194 | 194 | | ------------- | -------- | ----------- | ---------- | -------------------------------- | | |
| 195 | 195 | | us-label-2023 | wheat | contains | ^label2023 | printed "CONTAINS: WHEAT, MILK." | | |
| 196 | 196 | | us-label-2023 | milk | contains | ^label2023 | printed "CONTAINS: WHEAT, MILK." | | |
| 197 | 197 | | us-label-2018 | wheat | contains | ^label2018 | printed "CONTAINS: WHEAT, MILK." | | |
| 198 | 198 | | us-label-2018 | milk | contains | ^label2018 | printed "CONTAINS: WHEAT, MILK." | | |
| 199 | 199 | <!--/allergens--> | |
| 200 | 200 | ||
| 201 | 201 | ## Label claims <!--claims--> | |
| 202 | 202 | | observation | claim | kind | source | note | | |
| 203 | 203 | | ----------- | --------------------- | ------------ | ---------- | ---------------------------------------------------- | | |
| 204 | 204 | | us-cup-2025 | Cooks in 3½ minutes | label | ^front2025 | red roundel on the front | | |
| 205 | 205 | | us-cup-2025 | Made with real cheese | manufacturer | ^kh | stated in the maker's product benefits for this GTIN | | |
| 206 | 206 | <!--/claims--> | |
| 207 | 207 | ||
| 208 | 208 | ## Research gaps <!--research_gaps--> | |
| 209 | 209 | | observation | domain | state | detail | source | | |
| 210 | 210 | | ----------- | ------------- | -------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | ---------- | | |
| 211 | 211 | | | identity | unknown | No photo shows a "Product of" statement; the Amazon.com listing's Region of Origin USA attribute is a retailer field and was not used for country_of_origin | ^amazon | | |
| 212 | 212 | | | relationships | unknown | The manufacturing plant is not named on the photographed panels; only the Kraft Heinz Foods Company distributor block is printed | | | |
| 213 | 213 | | us-cup-2025 | ingredients | not_researched | The 2025 ingredient block matches the 2023 list line for line but is too small in the 592 px photos to confirm every word; a sharper photo of the redesigned cup would confirm it | ^label2025 | | |
| 214 | 214 | | | evidence | disputed | Open Food Facts' typed energy (259 kcal and 1377 kJ per 100 g) disagrees with the label's 220 kcal per 68 g package (324 kcal per 100 g in USDA's record); the typed figures were not used | ^off | | |
| 215 | 215 | | | markets | disputed | Open Food Facts countries_tags lists France; every photographed label is an English US panel and no French listing was found, so only US is recorded | ^off | | |
| 216 | 216 | | | evidence | disputed | The Amazon.com listing gives Unit Count 2.19 Ounce and item weight 2.88 ounces against NET WT 2.39 OZ (68g); the listing's weight attributes were not used | ^amazon | | |
| 217 | 217 | <!--/research_gaps--> | |
| 218 | 218 | ||
| 219 | 219 | ## Research <!--research--> | |
| 220 | 220 | structure_version: 2 | |
| 221 | 221 | reviewed_on: 2026-09-25 | |
| 222 | 222 | note: New entry built from the Open Food Facts label photographs (2018, 2021, 2023, 2025), the USDA Branded Foods record, the Kraft Heinz product page, and Amazon.com, K&K Hardware & Lumber and Price Chopper listings. | |
| 223 | 223 | <!--/research--> | |
| 224 | 224 | ||
| 225 | + | ## Images <!--images--> | |
| 226 | + | | asset | kind | source | licence | attribution | url | accessed | note | provider_entity_id | provider_image_id | source_image_url | download_url | retrieved_at | matched_barcode | match_method | match_confidence | original_width | original_height | stored_width | stored_height | upscaled | observation | | |
| 227 | + | | ------------------------ | ----------- | --------------- | ------------ | ---------------------------- | ----------------------------------------------------- | ---------- | ---- | ------------------ | ----------------- | -------------------------------------------------------------------------------------------- | ------------ | ------------------------ | --------------- | ------------ | ---------------- | -------------- | --------------- | ------------ | ------------- | -------- | ----------- | | |
| 228 | + | | front-1f726a09.jpg | front | open-food-facts | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/0021000023226 | 2026-09-25 | | 0021000023226 | front_en | https://images.openfoodfacts.org/images/products/002/100/002/3226/front_en.37.full.jpg | | 2026-09-25T12:02:40.643Z | 0021000023226 | barcode | 1 | 592 | 1280 | 592 | 1280 | | | | |
| 229 | + | | ingredients-f6b06b36.jpg | ingredients | open-food-facts | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/0021000023226 | 2026-09-25 | | 0021000023226 | ingredients_en | https://images.openfoodfacts.org/images/products/002/100/002/3226/ingredients_en.13.full.jpg | | 2026-09-25T12:02:41.110Z | 0021000023226 | barcode | 1 | 1224 | 519 | 1224 | 519 | | | | |
| 230 | + | | nutrition-6fd8ce30.jpg | nutrition | open-food-facts | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/0021000023226 | 2026-09-25 | | 0021000023226 | nutrition_en | https://images.openfoodfacts.org/images/products/002/100/002/3226/nutrition_en.39.full.jpg | | 2026-09-25T12:02:42.812Z | 0021000023226 | barcode | 1 | 592 | 1280 | 592 | 1280 | | | | |
| 231 | + | <!--/images--> | |
| 232 | + | ||
| 225 | 233 | ## References <!--references--> | |
| 226 | 234 | | ref | url | title | accessed | publisher | kind | published | record_id | locator | licence | attribution | upstream | | |
| 227 | 235 | | ------------ | ------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------- | ---------- | ------------------------------ | ------------ | ---------- | -------------- | --------------------------------------------------------------------------------------------------------------------------- | ------------ | ---------------------------- | ----------------------------------------------------- | | |
| 228 | 236 | | label2025 | https://images.openfoodfacts.org/images/products/002/100/002/3226/9.jpg | Back panel photograph of the 2.39 oz cup: Nutrition Facts, ingredient list, distributor block and UPC | 2026-09-25 | Open Food Facts | pack | 2025-10-01 | 0021000023226 | back panel (imgid 9; same panel in imgid 7 of 2025-09-24) | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/0021000023226 | | |
| 229 | 237 | | front2025 | https://images.openfoodfacts.org/images/products/002/100/002/3226/8.jpg | Front photograph of the 2.39 oz cup, redesigned label | 2026-09-25 | Open Food Facts | pack | 2025-10-01 | 0021000023226 | front (imgid 8; same design in imgid 6 of 2025-09-24) | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/0021000023226 | | |
| 230 | 238 | | label2023 | https://images.openfoodfacts.org/images/products/002/100/002/3226/4.jpg | Ingredient list and Nutrition Facts photographs of the 2.39 oz cup, 2023 | 2026-09-25 | Open Food Facts | pack | 2023-03-17 | 0021000023226 | ingredients imgid 3 and 4, Nutrition Facts imgid 5 | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/0021000023226 | | |
| 231 | 239 | | label2018 | https://images.openfoodfacts.org/images/products/002/100/002/3226/1.jpg | Ingredient list photograph of the cup, 2018 | 2026-09-25 | Open Food Facts | pack | 2018-09-16 | 0021000023226 | ingredient panel (imgid 1) | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/0021000023226 | | |
| 232 | 240 | | front2021 | https://images.openfoodfacts.org/images/products/002/100/002/3226/2.jpg | Front photograph of the cup, Liquid Gold label | 2026-09-25 | Open Food Facts | pack | 2021-10-26 | 0021000023226 | front (imgid 2) | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/0021000023226 | | |
| 233 | 241 | | off | https://world.openfoodfacts.org/product/0021000023226 | Open Food Facts: Shells & Cheese Original (Velveeta), 2.39 oz (68g) | 2026-09-25 | Open Food Facts | catalogue | 2026-07-31 | 0021000023226 | product record, last modified 2026-07-31 | ODbL | | | | |
| 234 | 242 | | usda | https://fdc.nal.usda.gov/food-details/2594678/nutrients | USDA FoodData Central, Branded Foods (LI), fdc_id 2594678, VELVEETA ORIGINAL SHELLS & CHEESE | 2026-09-25 | U.S. Department of Agriculture | registry | 2023-07-13 | 2594678 | brand_owner, ingredients, nutrients, household serving 1 package (68g), package weight 2.39 oz | cc0 | | Label Insight | | |
| 235 | 243 | | kh | https://www.kraftheinz.com/velveeta/products/00021000023226-shells-cheese-original-microwavable-shell-pasta-cheese-sauce | Kraft Heinz: Velveeta Shells & Cheese Original Microwavable Shell Pasta & Cheese Sauce (United States) | 2026-09-25 | The Kraft Heinz Company | manufacturer | | 00021000023226 | product benefits, description, UPC codes; size selector lists the 4-pack 00021000023394 and the 5 oz Big Cup 00021000065561 | | | | | |
| 236 | 244 | | amazon | https://www.amazon.com/dp/B0040HDXTY | Amazon.com: Velveeta Shells and Cheese Mac and Cheese Dinner Cup, Original, 2.39 oz | 2026-09-25 | Amazon.com | retailer | | B0040HDXTY | Product details: UPC 021000023226, Global Trade Identification Number 00021000023226, Manufacturer Kraft Heinz | | | | | |
| 237 | 245 | | kk | https://kkhardware.com/p/velveeta-mac-021000023226 | K&K Hardware & Lumber: Velveeta Mac | 2026-09-25 | K&K Hardware & Lumber LLC | retailer | | 021000023226 | product structured data: gtin 021000023226, price USD 1.19, InStock | | | | | |
| 238 | 246 | | pricechopper | https://shop.pricechopper.com/store/price-chopper-ny/products/77994-velveeta-shells-cheese-original-microwavable-shell-pasta-cheese-sauce-2-39-oz | Price Chopper / Market 32: VELVEETA Shells & Cheese Original Microwavable Mac & Cheese Cup, 2.39 oz | 2026-09-25 | Price Chopper / Market 32 | retailer | | 77994 | product structured data: size 2.39 oz, price USD 2.09, InStock | | | | | |
| 239 | 247 | | inmar2025 | https://www.inmar.com/sites/default/files/May%2030,%202025.pdf | Inmar Industry Notification, 30 May 2025: the Kraft Heinz coupon account, its GS1 company prefixes and brands | 2026-09-25 | Inmar Intelligence | publication | 2025-05-30 | | page 2, GS1 Company Prefix table (source of prefix 0021000 on company/kraft-heinz-foods-company) | | | | | |
| 240 | 248 | <!--/references--> | |
| 241 | 249 | ||
| 242 | 250 | ## About <!--about--> | |
| 243 | 251 | Velveeta Shells & Cheese Original in the 2.39 oz (68 g) cup is the single-serve, microwavable form of Velveeta's shell pasta with cheese sauce: water is added to the fill line, the pasta is microwaved for 3½ minutes and the sealed sauce pouch is stirred in.[^kh][^front2025] Kraft Heinz sells it in the United States as one serving per cup, alone or as a four-cup pack, and Kraft Heinz Foods Company of Chicago is printed as the distributor.[^kh][^label2025] Each cup declares 220 calories, 590 mg sodium and 7 g protein, and the ingredient list opens with enriched macaroni product followed by a cheese sauce of whey, canola oil and cheddar cheese.[^label2023][^usda] | |
| 244 | 252 | ||
| 245 | 253 | The cup has carried at least two front designs: an earlier "Liquid Gold" label with the oval Velveeta logo, photographed in 2021, and the current one with a large red wordmark and a "cooks in 3½ minutes" roundel.[^front2021][^front2025] Its ingredient statement has also been reordered: a panel photographed in 2018 lists cheddar cheese and milk ahead of canola oil in the sauce, while the 2023 panel and USDA's 2023 record put canola oil second.[^label2018][^label2023][^usda] The maker offers it beside a 5 oz Big Cup of Shells & Cheese Original.[^kh] | |
| 246 | 254 | <!--/about--> |
Source of v1
# Velveeta Shells & Cheese Original 2.39 oz <!--product-->
## Identity <!--identity-->
gtin: 00021000023226
name: Velveeta Shells & Cheese Original 2.39 oz
family: family/velveeta-shells-cheese
default_observation: us-cup-2025
summary: A single-serve 2.39 oz (68 g) microwavable cup of Velveeta Shells & Cheese Original, shell pasta with a pouch of cheese sauce, sold in the United States by Kraft Heinz.
brand: brand/velveeta
category: category/10000302
net_content: 68 g
country_of_sale: US
pack_format: microwavable cup
status: active
last_seen: 2026-09-25
last_seen_note: Kraft Heinz United States product page for GTIN 00021000023226 and the K&K Hardware & Lumber listing (in stock), read 2026-09-25
<!--/identity-->
## Relations <!--relations-->
| role | target | market | from | until | ended | status | source | note |
| ------------------- | --------------------------------- | ------ | ---- | ----- | ----- | -------- | ---------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| brand_owner_at_sale | company/kraft-heinz-foods-company | US | | | | verified | ^usda | USDA FoodData Central names Kraft Heinz Foods Company as brand owner; the back panel prints a DISTRIBUTED BY block for Kraft Heinz Foods Company, Chicago, IL, and the maker's product page carries this GTIN (^kh) |
| distributed_by | company/kraft-heinz-foods-company | US | | | | printed | ^label2025 | distributor block beside the ingredient list, small but readable in imgid 9; the 2023 photo shows the DISTRIBUTED BY line and kraftheinzcompany.com (^label2023) |
| gs1_prefix_owner | company/kraft-heinz-foods-company | | | | | sourced | ^inmar2025 | prefix 0021000 as stated in gs1_prefixes on the company stub, citing Inmar's notification of 30 May 2025 |
<!--/relations-->
## Markets <!--markets-->
| country | status | source | note | observed | condition | origin | price |
| ------- | -------- | ------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------- | --------- | ------ | -------- |
| US | verified | ^kh | Kraft Heinz United States product page carries GTIN 00021000023226 in its URL and data and describes one 2.39 oz cup | 2026-09-25 | | | |
| US | sourced | ^amazon | Amazon.com listing B0040HDXTY prints UPC 021000023226; read from outside the US it showed no price, only that it could not ship to the selected location | 2026-09-25 | new | | |
| US | sourced | ^kk | K&K Hardware & Lumber listing prints gtin 021000023226, in stock | 2026-09-25 | new | | USD 1.19 |
| US | derived | ^pricechopper | Price Chopper / Market 32 (New York store) listing matches brand, name, Original flavour and 2.39 oz cup; no barcode printed on the page | 2026-09-25 | new | | USD 2.09 |
<!--/markets-->
## Aliases <!--aliases-->
| name | type | locale | from | until |
| ------------------------------------------------------------------------- | ------ | ------ | ---- | ----- |
| Velveeta Shells & Cheese Original Microwavable Shell Pasta & Cheese Sauce | search | en | | |
| Velveeta Shells and Cheese Mac and Cheese Dinner Cup, Original, 2.39 oz | search | en | | |
| Velveeta Original Shells & Cheese cup | search | en | | |
<!--/aliases-->
## Ingredients <!--ingredients-->
| ingredient | role | kind | note | percent | basis | market | from | until | source | id | observation | parent_id | position | printed_name | state |
| ------------------------------------- | ------------ | ----- | -------------------------------------------------------------------------------------------------------- | ------- | ----- | ------ | ---- | ---------- | ---------- | ---- | ------------- | --------- | -------- | -------------------------------- | ----- |
| ingredient/enriched-macaroni-product | | label | compound ingredient: the shell pasta | | | US | | | ^label2023 | l-01 | us-label-2023 | | 1 | ENRICHED MACARONI PRODUCT | known |
| ingredient/wheat-flour | | label | | | | US | | | ^label2023 | l-02 | us-label-2023 | l-01 | 1 | WHEAT FLOUR | known |
| ingredient/glycerol-monostearate | | label | | | | US | | | ^label2023 | l-03 | us-label-2023 | l-01 | 2 | GLYCEROL MONOSTEARATE | known |
| ingredient/niacin | | label | | | | US | | | ^label2023 | l-04 | us-label-2023 | l-01 | 3 | NIACIN | known |
| ingredient/ferrous-sulfate | | label | | | | US | | | ^label2023 | l-05 | us-label-2023 | l-01 | 4 | FERROUS SULFATE [IRON] | known |
| ingredient/thiamine-mononitrate | | label | printed MONONITRITE on this label and in the USDA record; the 2018 label printed MONONITRATE | | | US | | | ^label2023 | l-06 | us-label-2023 | l-01 | 5 | THIAMIN MONONITRITE [VITAMIN B1] | known |
| ingredient/riboflavin | | label | | | | US | | | ^label2023 | l-07 | us-label-2023 | l-01 | 6 | RIBOFLAVIN [VITAMIN B2] | known |
| ingredient/folic-acid | | label | | | | US | | | ^label2023 | l-08 | us-label-2023 | l-01 | 7 | FOLIC ACID | known |
| ingredient/cheese-sauce | | label | compound ingredient: the sealed sauce pouch | | | US | | | ^label2023 | l-09 | us-label-2023 | | 2 | CHEESE SAUCE | known |
| ingredient/whey | | label | | | | US | | | ^label2023 | l-10 | us-label-2023 | l-09 | 1 | WHEY | known |
| ingredient/canola-oil | | label | | | | US | | | ^label2023 | l-11 | us-label-2023 | l-09 | 2 | CANOLA OIL | known |
| ingredient/cheddar-cheese | | label | | | | US | | | ^label2023 | l-12 | us-label-2023 | l-09 | 3 | CHEDDAR CHEESE | known |
| ingredient/milk | | label | | | | US | | | ^label2023 | l-13 | us-label-2023 | l-12 | 1 | MILK | known |
| ingredient/cultures | | label | | | | US | | | ^label2023 | l-14 | us-label-2023 | l-12 | 2 | CHEESE CULTURE | known |
| ingredient/salt | | label | | | | US | | | ^label2023 | l-15 | us-label-2023 | l-12 | 3 | SALT | known |
| ingredient/enzymes | | label | | | | US | | | ^label2023 | l-16 | us-label-2023 | l-12 | 4 | ENZYMES | known |
| ingredient/whey-protein-concentrate | | label | | | | US | | | ^label2023 | l-17 | us-label-2023 | l-09 | 4 | WHEY PROTEIN CONCENTRATE | known |
| ingredient/milk | | label | | | | US | | | ^label2023 | l-18 | us-label-2023 | l-09 | 5 | MILK | known |
| ingredient/milk-protein-concentrate | | label | | | | US | | | ^label2023 | l-19 | us-label-2023 | l-09 | 6 | MILK PROTEIN CONCENTRATE | known |
| ingredient/sodium-phosphates | | label | | | | US | | | ^label2023 | l-20 | us-label-2023 | l-09 | 7 | SODIUM PHOSPHATE | known |
| ingredient/salt | | label | first of the ingredients after "CONTAINS LESS THAN 2% OF" | | | US | | | ^label2023 | l-21 | us-label-2023 | l-09 | 8 | SALT | known |
| ingredient/lactic-acid | | label | less than 2% | | | US | | | ^label2023 | l-22 | us-label-2023 | l-09 | 9 | LACTIC ACID | known |
| ingredient/sodium-alginate | | label | less than 2% | | | US | | | ^label2023 | l-23 | us-label-2023 | l-09 | 10 | SODIUM ALGINATE | known |
| ingredient/sorbic-acid | preservative | label | less than 2% | | | US | | | ^label2023 | l-24 | us-label-2023 | l-09 | 11 | SORBIC ACID AS A PRESERVATIVE | known |
| ingredient/paprika-oleoresin | colour | label | less than 2% | | | US | | | ^label2023 | l-25 | us-label-2023 | l-09 | 12 | OLEORESIN PAPRIKA [COLOR] | known |
| ingredient/enzymes | | label | less than 2% | | | US | | | ^label2023 | l-26 | us-label-2023 | l-09 | 13 | ENZYMES | known |
| ingredient/cultures | | label | less than 2% | | | US | | | ^label2023 | l-27 | us-label-2023 | l-09 | 14 | CHEESE CULTURE | known |
| ingredient/annatto | colour | label | less than 2% | | | US | | | ^label2023 | l-28 | us-label-2023 | l-09 | 15 | ANNATTO EXTRACT [COLOR] | known |
| ingredient/butterfat | | label | less than 2% | | | US | | | ^label2023 | l-29 | us-label-2023 | l-09 | 16 | MILKFAT | known |
| ingredient/natural-flavourings | | label | less than 2% | | | US | | | ^label2023 | l-30 | us-label-2023 | l-09 | 17 | NATURAL FLAVOR | known |
| ingredient/modified-starch | | label | | | | US | | | ^label2023 | l-31 | us-label-2023 | | 3 | MODIFIED FOOD STARCH | known |
| ingredient/maltodextrin | | label | | | | US | | | ^label2023 | l-32 | us-label-2023 | | 4 | MALTODEXTRIN | known |
| ingredient/acetylated-monoglycerides | | label | | | | US | | | ^label2023 | l-33 | us-label-2023 | | 5 | ACETYLATED MONOGLYCERIDES | known |
| ingredient/salt | | label | | | | US | | | ^label2023 | l-34 | us-label-2023 | | 6 | SALT | known |
| ingredient/medium-chain-triglycerides | | label | | | | US | | | ^label2023 | l-35 | us-label-2023 | | 7 | MEDIUM CHAIN TRIGLYCERIDES | known |
| ingredient/enriched-macaroni-product | | label | compound ingredient: the shell pasta; until is the upload date of the photograph this list was read from | | | US | | 2018-09-16 | ^label2018 | o-01 | us-label-2018 | | 1 | ENRICHED MACARONI PRODUCT | known |
| ingredient/wheat-flour | | label | | | | US | | 2018-09-16 | ^label2018 | o-02 | us-label-2018 | o-01 | 1 | WHEAT FLOUR | known |
| ingredient/glycerol-monostearate | | label | | | | US | | 2018-09-16 | ^label2018 | o-03 | us-label-2018 | o-01 | 2 | GLYCEROL MONOSTEARATE | known |
| ingredient/niacin | | label | | | | US | | 2018-09-16 | ^label2018 | o-04 | us-label-2018 | o-01 | 3 | NIACIN | known |
| ingredient/ferrous-sulfate | | label | | | | US | | 2018-09-16 | ^label2018 | o-05 | us-label-2018 | o-01 | 4 | FERROUS SULFATE [IRON] | known |
| ingredient/thiamine-mononitrate | | label | | | | US | | 2018-09-16 | ^label2018 | o-06 | us-label-2018 | o-01 | 5 | THIAMIN MONONITRATE [VITAMIN B1] | known |
| ingredient/riboflavin | | label | | | | US | | 2018-09-16 | ^label2018 | o-07 | us-label-2018 | o-01 | 6 | RIBOFLAVIN [VITAMIN B2] | known |
| ingredient/folic-acid | | label | | | | US | | 2018-09-16 | ^label2018 | o-08 | us-label-2018 | o-01 | 7 | FOLIC ACID | known |
| ingredient/cheese-sauce | | label | compound ingredient; in this revision cheddar cheese and milk come before canola oil | | | US | | 2018-09-16 | ^label2018 | o-09 | us-label-2018 | | 2 | CHEESE SAUCE | known |
| ingredient/whey | | label | | | | US | | 2018-09-16 | ^label2018 | o-10 | us-label-2018 | o-09 | 1 | WHEY | known |
| ingredient/cheddar-cheese | | label | | | | US | | 2018-09-16 | ^label2018 | o-11 | us-label-2018 | o-09 | 2 | CHEDDAR CHEESE | known |
| ingredient/milk | | label | | | | US | | 2018-09-16 | ^label2018 | o-12 | us-label-2018 | o-11 | 1 | MILK | known |
| ingredient/cultures | | label | | | | US | | 2018-09-16 | ^label2018 | o-13 | us-label-2018 | o-11 | 2 | CHEESE CULTURE | known |
| ingredient/salt | | label | | | | US | | 2018-09-16 | ^label2018 | o-14 | us-label-2018 | o-11 | 3 | SALT | known |
| ingredient/enzymes | | label | | | | US | | 2018-09-16 | ^label2018 | o-15 | us-label-2018 | o-11 | 4 | ENZYMES | known |
| ingredient/milk | | label | | | | US | | 2018-09-16 | ^label2018 | o-16 | us-label-2018 | o-09 | 3 | MILK | known |
| ingredient/whey-protein-concentrate | | label | | | | US | | 2018-09-16 | ^label2018 | o-17 | us-label-2018 | o-09 | 4 | WHEY PROTEIN CONCENTRATE | known |
| ingredient/canola-oil | | label | | | | US | | 2018-09-16 | ^label2018 | o-18 | us-label-2018 | o-09 | 5 | CANOLA OIL | known |
| ingredient/sodium-phosphates | | label | | | | US | | 2018-09-16 | ^label2018 | o-19 | us-label-2018 | o-09 | 6 | SODIUM PHOSPHATE | known |
| ingredient/milk-protein-concentrate | | label | | | | US | | 2018-09-16 | ^label2018 | o-20 | us-label-2018 | o-09 | 7 | MILK PROTEIN CONCENTRATE | known |
| ingredient/salt | | label | first of the ingredients after "CONTAINS LESS THAN 2% OF" | | | US | | 2018-09-16 | ^label2018 | o-21 | us-label-2018 | o-09 | 8 | SALT | known |
| ingredient/lactic-acid | | label | less than 2% | | | US | | 2018-09-16 | ^label2018 | o-22 | us-label-2018 | o-09 | 9 | LACTIC ACID | known |
| ingredient/sodium-alginate | | label | less than 2% | | | US | | 2018-09-16 | ^label2018 | o-23 | us-label-2018 | o-09 | 10 | SODIUM ALGINATE | known |
| ingredient/sorbic-acid | preservative | label | less than 2% | | | US | | 2018-09-16 | ^label2018 | o-24 | us-label-2018 | o-09 | 11 | SORBIC ACID AS A PRESERVATIVE | known |
| ingredient/paprika-oleoresin | colour | label | less than 2% | | | US | | 2018-09-16 | ^label2018 | o-25 | us-label-2018 | o-09 | 12 | OLEORESIN PAPRIKA [COLOR] | known |
| ingredient/enzymes | | label | less than 2% | | | US | | 2018-09-16 | ^label2018 | o-26 | us-label-2018 | o-09 | 13 | ENZYMES | known |
| ingredient/cultures | | label | less than 2% | | | US | | 2018-09-16 | ^label2018 | o-27 | us-label-2018 | o-09 | 14 | CHEESE CULTURE | known |
| ingredient/annatto | colour | label | less than 2% | | | US | | 2018-09-16 | ^label2018 | o-28 | us-label-2018 | o-09 | 15 | ANNATTO EXTRACT [COLOR] | known |
| ingredient/butterfat | | label | less than 2% | | | US | | 2018-09-16 | ^label2018 | o-29 | us-label-2018 | o-09 | 16 | MILKFAT | known |
| ingredient/natural-flavourings | | label | less than 2% | | | US | | 2018-09-16 | ^label2018 | o-30 | us-label-2018 | o-09 | 17 | NATURAL FLAVOR | known |
| ingredient/modified-starch | | label | | | | US | | 2018-09-16 | ^label2018 | o-31 | us-label-2018 | | 3 | MODIFIED FOOD STARCH | known |
| ingredient/maltodextrin | | label | | | | US | | 2018-09-16 | ^label2018 | o-32 | us-label-2018 | | 4 | MALTODEXTRIN | known |
| ingredient/acetylated-monoglycerides | | label | | | | US | | 2018-09-16 | ^label2018 | o-33 | us-label-2018 | | 5 | ACETYLATED MONOGLYCERIDES | known |
| ingredient/salt | | label | | | | US | | 2018-09-16 | ^label2018 | o-34 | us-label-2018 | | 6 | SALT | known |
| ingredient/medium-chain-triglycerides | | label | | | | US | | 2018-09-16 | ^label2018 | o-35 | us-label-2018 | | 7 | MEDIUM CHAIN TRIGLYCERIDES | known |
<!--/ingredients-->
## Pack history <!--pack_history-->
| label | from | until | market | net_content | pack_quantity | pack_format | source | note |
| -------------------------------------------------------------------------------------- | ---- | ----- | ------ | ----------- | ------------- | ---------------- | ---------- | ------------------------------------------------------------------------------------------------------------- |
| Liquid Gold label: Velveeta oval logo, blue Original band, 3½ minutes badge | | | US | | | microwavable cup | ^front2021 | photographed 2021-10-26 (imgid 2); the front prints MICROWAVEABLE SHELL PASTA & CHEESE SAUCE and 220 calories |
| Redesign: large red Velveeta wordmark over dripping sauce, COOKS IN 3½ minutes roundel | | | US | 68 g | | microwavable cup | ^front2025 | photographed 2025-09-24 and 2025-10-01 (imgid 6 and 8) |
<!--/pack_history-->
## Observations <!--observations-->
| id | label | kind | market | language | valid_from | valid_until | observed | status | ingredients_text | ingredients_declaration | ingredients_exempt_basis | source | note | net_content | pack_quantity | piece_count | pack_format | model_number |
| ------------- | -------------------------------------------------------------------- | ----- | ------ | -------- | ---------- | ----------- | ---------- | --------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------- | ------------------------ | ---------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------- | ------------- | ----------- | ---------------- | ------------ |
| us-cup-2025 | United States cup, redesigned label photographed 2025 | label | US | en | | | 2025-10-01 | supported | | listed | | ^label2025 | Open Food Facts photos imgid 6 and 7 (2025-09-24) and 8 and 9 (2025-10-01): red Velveeta wordmark, COOKS IN 3½ minutes badge; the Nutrition Facts panel is legible and prints the same figures as the 2023 label; the ingredient block has the same line breaks and words as the 2023 list but is too small in these 592 px photos to transcribe letter by letter, so the ingredient rows sit on us-label-2023 | 68 g | | | microwavable cup | |
| us-label-2023 | United States cup, ingredient and nutrition panels photographed 2023 | label | US | en | | | 2023-03-17 | supported | ENRICHED MACARONI PRODUCT (WHEAT FLOUR, GLYCEROL MONOSTEARATE, NIACIN, FERROUS SULFATE [IRON], THIAMIN MONONITRITE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID), CHEESE SAUCE (WHEY, CANOLA OIL, CHEDDAR CHEESE [MILK, CHEESE CULTURE, SALT, ENZYMES], WHEY PROTEIN CONCENTRATE, MILK, MILK PROTEIN CONCENTRATE, SODIUM PHOSPHATE, CONTAINS LESS THAN 2% OF SALT, LACTIC ACID, SODIUM ALGINATE, SORBIC ACID AS A PRESERVATIVE, OLEORESIN PAPRIKA [COLOR], ENZYMES, CHEESE CULTURE, ANNATTO EXTRACT [COLOR], MILKFAT, NATURAL FLAVOR), MODIFIED FOOD STARCH, MALTODEXTRIN, ACETYLATED MONOGLYCERIDES, SALT, MEDIUM CHAIN TRIGLYCERIDES. | listed | | ^label2023 | Open Food Facts photos imgid 3 and 4 (ingredients) and 5 (Nutrition Facts), uploaded 2023-03-17; the USDA 2023 record and the 2025 photos carry the same list | 68 g | | | microwavable cup | |
| us-label-2018 | United States cup, earlier ingredient panel photographed 2018 | label | US | en | | | 2018-09-16 | supported | ENRICHED MACARONI PRODUCT (WHEAT FLOUR, GLYCEROL MONOSTEARATE, NIACIN, FERROUS SULFATE [IRON], THIAMIN MONONITRATE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID); CHEESE SAUCE (WHEY, CHEDDAR CHEESE [MILK, CHEESE CULTURE, SALT, ENZYMES], MILK, WHEY PROTEIN CONCENTRATE, CANOLA OIL, SODIUM PHOSPHATE, MILK PROTEIN CONCENTRATE, CONTAINS LESS THAN 2% OF SALT, LACTIC ACID, SODIUM ALGINATE, SORBIC ACID AS A PRESERVATIVE, OLEORESIN PAPRIKA [COLOR], ENZYMES, CHEESE CULTURE, ANNATTO EXTRACT [COLOR], MILKFAT, NATURAL FLAVOR); MODIFIED FOOD STARCH, MALTODEXTRIN, ACETYLATED MONOGLYCERIDES, SALT, MEDIUM CHAIN TRIGLYCERIDES. | listed | | ^label2018 | Open Food Facts photo imgid 1, uploaded 2018-09-16 and filed under French, shows an English US panel; the cheese sauce lists cheddar cheese and milk before canola oil and the older panel above it still prints Vitamin A and Vitamin C lines | | | | microwavable cup | |
| usda-2023 | USDA Branded Foods label record, 2023 | label | US | en | | | 2023-07-13 | supported | ENRICHED MACARONI PRODUCT (WHEAT FLOUR, GLYCEROL MONOSTEARATE, NIACIN, FERROUS SULFATE [IRON], THIAMIN MONONITRITE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID), CHEESE SAUCE (WHEY, CANOLA OIL, CHEDDAR CHEESE [MILK, CHEESE CULTURE, SALT, ENZYMES], WHEY PROTEIN CONCENTRATE, MILK, MILK PROTEIN CONCENTRATE, SODIUM PHOSPHATE, CONTAINS LESS THAN 2% OF SALT, LACTIC ACID, SODIUM ALGINATE, SORBIC ACID AS A PRESERVATIVE, OLEORESIN PAPRIKA [COLOR], ENZYMES, CHEESE CULTURE, ANNATTO EXTRACT [COLOR], MILKFAT, NATURAL FLAVOR), MODIFIED FOOD STARCH, MALTODEXTRIN, ACETYLATED MONOGLYCERIDES, SALT, MEDIUM CHAIN TRIGLYCERIDES | listed | | ^usda | Same list as the 2023 photographs; ingredient rows are recorded once under us-label-2023. Household serving 1 package (68g), package weight 2.39 oz | 2.39 oz | | | | |
<!--/observations-->
## Nutrition panels <!--nutrition_panels-->
| id | observation | label | basis | basis_state | basis_note | declaration | exempt_basis | source | note |
| --------------- | ------------- | --------------------------------- | ----- | ----------- | ----------------------- | ----------- | ------------ | ---------- | ------------------------------------------------------------------------------------- |
| us-2025-serving | us-cup-2025 | Per serving, 1 package (68g) | 68 g | as_sold | 1 serving per container | transcribed | | ^label2025 | US Nutrition Facts, single column; read from imgid 9 |
| us-2023-serving | us-label-2023 | Per serving, 1 package (68g) | 68 g | as_sold | 1 serving per container | transcribed | | ^label2023 | US Nutrition Facts, single column; read from imgid 5 |
| usda-2023-100g | usda-2023 | Per 100 g (USDA FoodData Central) | 100 g | as_sold | | transcribed | | ^usda | USDA normalises the per-package label (68 g) to 100 g; values are USDA's, not printed |
<!--/nutrition_panels-->
## Nutrition values <!--nutrition_values-->
| panel | nutrient | value | qualifier | value_max | dv_percent | printed_value | state | method | source | note |
| --------------- | --------------- | ----- | --------- | --------- | ---------- | ------------- | ----- | ---------- | ------ | ---- |
| us-2025-serving | energy_kcal | 220 | exact | | | 220 | known | printed | | |
| us-2025-serving | fat_g | 8 | exact | | 10 | 8g | known | printed | | |
| us-2025-serving | saturated_fat_g | 2 | exact | | 11 | 2g | known | printed | | |
| us-2025-serving | trans_fat_g | 0 | exact | | | 0g | known | printed | | |
| us-2025-serving | cholesterol_mg | 10 | exact | | 3 | 10mg | known | printed | | |
| us-2025-serving | sodium_mg | 590 | exact | | 26 | 590mg | known | printed | | |
| us-2025-serving | carbohydrate_g | 30 | exact | | 11 | 30g | known | printed | | |
| us-2025-serving | fibre_g | 1 | exact | | 4 | 1g | known | printed | | |
| us-2025-serving | sugars_g | 3 | exact | | | 3g | known | printed | | |
| us-2025-serving | added_sugars_g | 0 | exact | | 0 | 0g | known | printed | | |
| us-2025-serving | protein_g | 7 | exact | | | 7g | known | printed | | |
| us-2025-serving | vitamin_d_ug | 0 | exact | | 0 | 0mcg | known | printed | | |
| us-2025-serving | calcium_mg | 90 | exact | | 8 | 90mg | known | printed | | |
| us-2025-serving | iron_mg | 1.2 | exact | | 6 | 1.2mg | known | printed | | |
| us-2025-serving | potassium_mg | 160 | exact | | 4 | 160mg | known | printed | | |
| us-2023-serving | energy_kcal | 220 | exact | | | 220 | known | printed | | |
| us-2023-serving | fat_g | 8 | exact | | 10 | 8g | known | printed | | |
| us-2023-serving | saturated_fat_g | 2 | exact | | 11 | 2g | known | printed | | |
| us-2023-serving | trans_fat_g | 0 | exact | | | 0g | known | printed | | |
| us-2023-serving | cholesterol_mg | 10 | exact | | 3 | 10mg | known | printed | | |
| us-2023-serving | sodium_mg | 590 | exact | | 26 | 590mg | known | printed | | |
| us-2023-serving | carbohydrate_g | 30 | exact | | 11 | 30g | known | printed | | |
| us-2023-serving | fibre_g | 1 | exact | | 4 | 1g | known | printed | | |
| us-2023-serving | sugars_g | 3 | exact | | | 3g | known | printed | | |
| us-2023-serving | added_sugars_g | 0 | exact | | 0 | 0g | known | printed | | |
| us-2023-serving | protein_g | 7 | exact | | | 7g | known | printed | | |
| us-2023-serving | vitamin_d_ug | 0 | exact | | 0 | 0mcg | known | printed | | |
| us-2023-serving | calcium_mg | 90 | exact | | 8 | 90mg | known | printed | | |
| us-2023-serving | iron_mg | 1.2 | exact | | 6 | 1.2mg | known | printed | | |
| us-2023-serving | potassium_mg | 160 | exact | | 4 | 160mg | known | printed | | |
| usda-2023-100g | energy_kcal | 324 | | | | | known | normalized | | |
| usda-2023-100g | fat_g | 11.76 | | | | | known | normalized | | |
| usda-2023-100g | saturated_fat_g | 2.94 | | | | | known | normalized | | |
| usda-2023-100g | trans_fat_g | 0 | | | | | known | normalized | | |
| usda-2023-100g | cholesterol_mg | 15 | | | | | known | normalized | | |
| usda-2023-100g | sodium_mg | 868 | | | | | known | normalized | | |
| usda-2023-100g | carbohydrate_g | 44.12 | | | | | known | normalized | | |
| usda-2023-100g | fibre_g | 1.5 | | | | | known | normalized | | |
| usda-2023-100g | sugars_g | 4.41 | | | | | known | normalized | | |
| usda-2023-100g | added_sugars_g | 0 | | | | | known | normalized | | |
| usda-2023-100g | protein_g | 10.29 | | | | | known | normalized | | |
| usda-2023-100g | calcium_mg | 132 | | | | | known | normalized | | |
| usda-2023-100g | iron_mg | 1.76 | | | | | known | normalized | | |
| usda-2023-100g | potassium_mg | 235 | | | | | known | normalized | | |
<!--/nutrition_values-->
## Allergen declarations <!--allergens-->
| observation | allergen | declaration | source | note |
| ------------- | -------- | ----------- | ---------- | -------------------------------- |
| us-label-2023 | wheat | contains | ^label2023 | printed "CONTAINS: WHEAT, MILK." |
| us-label-2023 | milk | contains | ^label2023 | printed "CONTAINS: WHEAT, MILK." |
| us-label-2018 | wheat | contains | ^label2018 | printed "CONTAINS: WHEAT, MILK." |
| us-label-2018 | milk | contains | ^label2018 | printed "CONTAINS: WHEAT, MILK." |
<!--/allergens-->
## Label claims <!--claims-->
| observation | claim | kind | source | note |
| ----------- | --------------------- | ------------ | ---------- | ---------------------------------------------------- |
| us-cup-2025 | Cooks in 3½ minutes | label | ^front2025 | red roundel on the front |
| us-cup-2025 | Made with real cheese | manufacturer | ^kh | stated in the maker's product benefits for this GTIN |
<!--/claims-->
## Research gaps <!--research_gaps-->
| observation | domain | state | detail | source |
| ----------- | ------------- | -------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | ---------- |
| | identity | unknown | No photo shows a "Product of" statement; the Amazon.com listing's Region of Origin USA attribute is a retailer field and was not used for country_of_origin | ^amazon |
| | relationships | unknown | The manufacturing plant is not named on the photographed panels; only the Kraft Heinz Foods Company distributor block is printed | |
| us-cup-2025 | ingredients | not_researched | The 2025 ingredient block matches the 2023 list line for line but is too small in the 592 px photos to confirm every word; a sharper photo of the redesigned cup would confirm it | ^label2025 |
| | evidence | disputed | Open Food Facts' typed energy (259 kcal and 1377 kJ per 100 g) disagrees with the label's 220 kcal per 68 g package (324 kcal per 100 g in USDA's record); the typed figures were not used | ^off |
| | markets | disputed | Open Food Facts countries_tags lists France; every photographed label is an English US panel and no French listing was found, so only US is recorded | ^off |
| | evidence | disputed | The Amazon.com listing gives Unit Count 2.19 Ounce and item weight 2.88 ounces against NET WT 2.39 OZ (68g); the listing's weight attributes were not used | ^amazon |
<!--/research_gaps-->
## Research <!--research-->
structure_version: 2
reviewed_on: 2026-09-25
note: New entry built from the Open Food Facts label photographs (2018, 2021, 2023, 2025), the USDA Branded Foods record, the Kraft Heinz product page, and Amazon.com, K&K Hardware & Lumber and Price Chopper listings.
<!--/research-->
## References <!--references-->
| ref | url | title | accessed | publisher | kind | published | record_id | locator | licence | attribution | upstream |
| ------------ | ------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------- | ---------- | ------------------------------ | ------------ | ---------- | -------------- | --------------------------------------------------------------------------------------------------------------------------- | ------------ | ---------------------------- | ----------------------------------------------------- |
| label2025 | https://images.openfoodfacts.org/images/products/002/100/002/3226/9.jpg | Back panel photograph of the 2.39 oz cup: Nutrition Facts, ingredient list, distributor block and UPC | 2026-09-25 | Open Food Facts | pack | 2025-10-01 | 0021000023226 | back panel (imgid 9; same panel in imgid 7 of 2025-09-24) | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/0021000023226 |
| front2025 | https://images.openfoodfacts.org/images/products/002/100/002/3226/8.jpg | Front photograph of the 2.39 oz cup, redesigned label | 2026-09-25 | Open Food Facts | pack | 2025-10-01 | 0021000023226 | front (imgid 8; same design in imgid 6 of 2025-09-24) | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/0021000023226 |
| label2023 | https://images.openfoodfacts.org/images/products/002/100/002/3226/4.jpg | Ingredient list and Nutrition Facts photographs of the 2.39 oz cup, 2023 | 2026-09-25 | Open Food Facts | pack | 2023-03-17 | 0021000023226 | ingredients imgid 3 and 4, Nutrition Facts imgid 5 | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/0021000023226 |
| label2018 | https://images.openfoodfacts.org/images/products/002/100/002/3226/1.jpg | Ingredient list photograph of the cup, 2018 | 2026-09-25 | Open Food Facts | pack | 2018-09-16 | 0021000023226 | ingredient panel (imgid 1) | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/0021000023226 |
| front2021 | https://images.openfoodfacts.org/images/products/002/100/002/3226/2.jpg | Front photograph of the cup, Liquid Gold label | 2026-09-25 | Open Food Facts | pack | 2021-10-26 | 0021000023226 | front (imgid 2) | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/0021000023226 |
| off | https://world.openfoodfacts.org/product/0021000023226 | Open Food Facts: Shells & Cheese Original (Velveeta), 2.39 oz (68g) | 2026-09-25 | Open Food Facts | catalogue | 2026-07-31 | 0021000023226 | product record, last modified 2026-07-31 | ODbL | | |
| usda | https://fdc.nal.usda.gov/food-details/2594678/nutrients | USDA FoodData Central, Branded Foods (LI), fdc_id 2594678, VELVEETA ORIGINAL SHELLS & CHEESE | 2026-09-25 | U.S. Department of Agriculture | registry | 2023-07-13 | 2594678 | brand_owner, ingredients, nutrients, household serving 1 package (68g), package weight 2.39 oz | cc0 | | Label Insight |
| kh | https://www.kraftheinz.com/velveeta/products/00021000023226-shells-cheese-original-microwavable-shell-pasta-cheese-sauce | Kraft Heinz: Velveeta Shells & Cheese Original Microwavable Shell Pasta & Cheese Sauce (United States) | 2026-09-25 | The Kraft Heinz Company | manufacturer | | 00021000023226 | product benefits, description, UPC codes; size selector lists the 4-pack 00021000023394 and the 5 oz Big Cup 00021000065561 | | | |
| amazon | https://www.amazon.com/dp/B0040HDXTY | Amazon.com: Velveeta Shells and Cheese Mac and Cheese Dinner Cup, Original, 2.39 oz | 2026-09-25 | Amazon.com | retailer | | B0040HDXTY | Product details: UPC 021000023226, Global Trade Identification Number 00021000023226, Manufacturer Kraft Heinz | | | |
| kk | https://kkhardware.com/p/velveeta-mac-021000023226 | K&K Hardware & Lumber: Velveeta Mac | 2026-09-25 | K&K Hardware & Lumber LLC | retailer | | 021000023226 | product structured data: gtin 021000023226, price USD 1.19, InStock | | | |
| pricechopper | https://shop.pricechopper.com/store/price-chopper-ny/products/77994-velveeta-shells-cheese-original-microwavable-shell-pasta-cheese-sauce-2-39-oz | Price Chopper / Market 32: VELVEETA Shells & Cheese Original Microwavable Mac & Cheese Cup, 2.39 oz | 2026-09-25 | Price Chopper / Market 32 | retailer | | 77994 | product structured data: size 2.39 oz, price USD 2.09, InStock | | | |
| inmar2025 | https://www.inmar.com/sites/default/files/May%2030,%202025.pdf | Inmar Industry Notification, 30 May 2025: the Kraft Heinz coupon account, its GS1 company prefixes and brands | 2026-09-25 | Inmar Intelligence | publication | 2025-05-30 | | page 2, GS1 Company Prefix table (source of prefix 0021000 on company/kraft-heinz-foods-company) | | | |
<!--/references-->
## About <!--about-->
Velveeta Shells & Cheese Original in the 2.39 oz (68 g) cup is the single-serve, microwavable form of Velveeta's shell pasta with cheese sauce: water is added to the fill line, the pasta is microwaved for 3½ minutes and the sealed sauce pouch is stirred in.[^kh][^front2025] Kraft Heinz sells it in the United States as one serving per cup, alone or as a four-cup pack, and Kraft Heinz Foods Company of Chicago is printed as the distributor.[^kh][^label2025] Each cup declares 220 calories, 590 mg sodium and 7 g protein, and the ingredient list opens with enriched macaroni product followed by a cheese sauce of whey, canola oil and cheddar cheese.[^label2023][^usda]
The cup has carried at least two front designs: an earlier "Liquid Gold" label with the oval Velveeta logo, photographed in 2021, and the current one with a large red wordmark and a "cooks in 3½ minutes" roundel.[^front2021][^front2025] Its ingredient statement has also been reordered: a panel photographed in 2018 lists cheddar cheese and milk ahead of canola oil in the sauce, while the 2023 panel and USDA's 2023 record put canola oil second.[^label2018][^label2023][^usda] The maker offers it beside a 5 oz Big Cup of Shells & Cheese Original.[^kh]
<!--/about-->