Mountain Dew LiveWire 12 fl oz: version 2
Saved 2026-09-14 12:18 by site bot: Prefix audit: gs1_prefix_owner status sourced → derived (the company stub's prefix was itself derived). This is the current version.
Source of v2
# Mountain Dew LiveWire 12 fl oz <!--product-->
## Identity <!--identity-->
gtin: 00012000006692
name: Mountain Dew LiveWire 12 fl oz
family: family/mountain-dew-livewire
summary: Orange-flavoured Mountain Dew in a 12 fl oz single-serve can, sold in the United States under UPC 012000006692.
brand: brand/mountain-dew
category: category/10000201
net_content: 12 floz
country_of_sale: US
pack_format: can
status: active
last_seen: 2026-09-13
<!--/identity-->
## Relations <!--relations-->
| role | target | market | from | until | ended | status | source | note |
| ------------------- | -------------------------------- | ------ | ---- | ----- | ----- | ------- | --------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| brand_owner_at_sale | company/pepsico | US | | | | sourced | ^usda | USDA Branded Foods names Pepsico Inc. as the brand owner of this GTIN in a GDSN-supplied record; the Open Food Facts record repeats the field. |
| distributed_by | company/pepsico | US | | | | sourced | ^sl3 | The current SmartLabel revision PepsiCo publishes for this UPC carries the label line "Distributed By PepsiCo, Inc., Purchase, NY 10577". |
| marketed_by | company/pepsi-cola-north-america | US | 2003 | | | sourced | ^pr2003 | The 2003 launch release names Pepsi-Cola North America as the unit offering LiveWire and plans 12-packs of 12-ounce aluminum cans; it names the flavour and pack, not this UPC, and no end date is sourced. |
| gs1_prefix_owner | company/pepsi-cola-north-america | | | | | derived | ^usdapcna | Derived: company/pepsi-cola-north-america no longer states this prefix; its attribution came from a pack or brand-owner record, not a registry (prefix audit 2026-09-14). prefix 012000; company/pepsi-cola-north-america already states this prefix in gs1_prefixes, sourced to the USDA record cited here, so the registrant is not re-argued on this page. |
<!--/relations-->
## Markets <!--markets-->
| country | status | source | note | observed | condition | origin | price |
| ------- | ------- | ------ | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------- | --------- | ------ | ----- |
| US | sourced | ^ppf | PepsiCo's United States product facts site publishes a live page keyed to this GTIN, "Mountain Dew Live Wire - 12 fl oz"; its en-US SmartLabel for the same UPC prints the United States distributor block[^sl3] and USDA Branded Foods records the GTIN on the United States market.[^usda] Kroger lists a single 12 fl oz can under its item number 0001200000669, but the page could not be read from here, so no price is recorded. | 2026-09-13 | new | | |
<!--/markets-->
## Aliases <!--aliases-->
| name | type | locale | from | until |
| ----------------------------------------------------------------- | ------ | ------ | ---- | ----- |
| Mountain Dew Live Wire 12 fl oz | name | en | | |
| Mtn Dew Live Wire | name | en | | |
| Mountain Dew, LiveWire, Orange Artificially Flavored Dew | search | en | | |
| Mountain Dew, LiveWire, Dew Sparked With Artificial Orange Flavor | search | en | | |
| Mountain Dew Live Wire 12 Fluid Ounce Aluminum Can | search | en | | |
| Mountain Dew Livewire (from 12 pack) | search | en | | |
<!--/aliases-->
## Ingredients <!--ingredients-->
| ingredient | role | kind | note | percent | basis | market | from | until | source | id | observation | parent_id | position | printed_name | state |
| ------------------------------------ | ----------------- | ----- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------- | ----- | ------ | ---- | ----- | ------ | --- | ----------- | --------- | -------- | ----------------------------- | ----- |
| ingredient/carbonated-water | | label | | | | US | | | ^usda | i1 | usda-label | | 1 | Carbonated Water | known |
| ingredient/high-fructose-corn-syrup | sweetener | label | | | | US | | | ^usda | i2 | usda-label | | 2 | High Fructose Corn Syrup | known |
| ingredient/flavourings | flavouring | label | The label declares natural and artificial flavour as one item; it is recorded against the general flavourings entity with the printed wording kept. | | | US | | | ^usda | i3 | usda-label | | 3 | Natural and Artificial Flavor | known |
| ingredient/concentrated-orange-juice | | label | | | | US | | | ^usda | i4 | usda-label | | 4 | Orange Juice Concentrate | known |
| ingredient/citric-acid | acid | label | | | | US | | | ^usda | i5 | usda-label | | 5 | Citric Acid | known |
| ingredient/sodium-benzoate | preservative | label | The label adds "(Preserves Freshness)" after this ingredient. | | | US | | | ^usda | i6 | usda-label | | 6 | Sodium Benzoate | known |
| ingredient/caffeine | | label | | | | US | | | ^usda | i7 | usda-label | | 7 | Caffeine | known |
| ingredient/sodium-citrates | acidity regulator | label | | | | US | | | ^usda | i8 | usda-label | | 8 | Sodium Citrate | known |
| ingredient/sunset-yellow-fcf | colour | label | | | | US | | | ^usda | i9 | usda-label | | 9 | Yellow 6 | known |
| ingredient/calcium-disodium-edta | sequestrant | label | The label adds "(to Protect Flavor)" after this ingredient. | | | US | | | ^usda | i10 | usda-label | | 10 | Calcium Disodium EDTA | known |
| ingredient/gum-arabic | stabiliser | label | | | | US | | | ^usda | i11 | usda-label | | 11 | Gum Arabic | known |
| ingredient/brominated-vegetable-oil | stabiliser | label | The FDA revoked the authorisation of brominated vegetable oil in food with effect from 2 August 2024 and a compliance date one year later, so this statement predates any reformulation the current can reflects. | | | US | | | ^usda | i12 | usda-label | | 12 | Brominated Vegetable Oil | known |
| ingredient/tartrazine | colour | label | | | | US | | | ^usda | i13 | usda-label | | 13 | Yellow 5 | known |
| ingredient/allura-red-ac | colour | label | | | | US | | | ^usda | i14 | usda-label | | 14 | Red 40 | known |
<!--/ingredients-->
## Pack history <!--pack_history-->
| label | from | until | market | net_content | pack_quantity | pack_format | source | note |
| --------------------------------------------- | ---- | ----- | ------ | ----------- | ------------- | ----------- | ------ | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| 12 oz can from a 12-pack, as recorded in 2007 | | | US | 12 floz | 1 | can | ^oldbp | The archived 2007 Barcodepedia entry for this UPC reads "Mountain Dew Livewire (from 12 pack)" with the container given as "12 oz"; USDA's description for the same GTIN reads "12 Fluid Ounce Aluminum Can".[^usda] |
| 12 fl oz can | | | US | 12 floz | 1 | can | ^ppf | PepsiCo's product facts page for this GTIN gives the serving as one can with one serving per container and lists 12 fl oz and 20 fl oz as the package sizes of the article. |
<!--/pack_history-->
## Observations <!--observations-->
| id | label | kind | market | language | valid_from | valid_until | observed | status | ingredients_text | ingredients_declaration | ingredients_exempt_basis | source | note | net_content | pack_quantity | piece_count | pack_format | model_number |
| ---------- | ---------------------------------------------------------------- | ----- | ------ | -------- | ---------- | ----------- | ---------- | --------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------- | ------------------------ | ------ | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------- | ------------- | ----------- | ----------- | ------------ |
| usda-label | United States label as captured by USDA Branded Foods | label | US | en | | | 2018-03-14 | supported | Carbonated Water, High Fructose Corn Syrup, Natural and Artificial Flavor, Orange Juice Concentrate, Citric Acid, Sodium Benzoate (Preserves Freshness), Caffeine, Sodium Citrate, Yellow 6, Calcium Disodium EDTA (to Protect Flavor), Gum Arabic, Brominated Vegetable Oil, Yellow 5, Red 40. | listed | | ^usda | The observed date is the record's modified date; USDA published it in the 2021-03-19 release. The statement lists brominated vegetable oil, which the FDA stopped allowing in food from August 2024,[^fda] so it is not taken to be the current can's label, but no end date is sourced. | 12 floz | 1 | | can | |
| sl-2022 | SmartLabel revision 0001 for this UPC, updated 24 May 2022 | label | US | en | 2022-05-24 | | 2026-09-13 | supported | | | | ^sl1 | Title "Mountain Dew, LiveWire, Dew Sparked With Artificial Orange Flavor"; only the title, date and distributor block could be read. | | | | | |
| sl-2023 | SmartLabel revision 0002 for this UPC, updated 30 September 2023 | label | US | en | 2023-09-30 | | 2026-09-13 | supported | | | | ^sl2 | Same title as revision 0001; only the title, date and distributor block could be read. | | | | | |
| sl-2025 | SmartLabel revision 0003 for this UPC, updated 19 April 2025 | label | US | en | 2025-04-19 | | 2026-09-13 | supported | | | | ^sl3 | Title "Mountain Dew, LiveWire, Orange Artificially Flavored Dew"; the ingredient, nutrition and allergen panels render from a script the server cannot execute. No revision 0004 exists (HTTP 404). | | | | | |
| ppf-2026 | PepsiCo product facts entry for this GTIN | label | US | en | | | 2026-09-13 | supported | | | | ^ppf | PepsiCo's United States product facts page for this GTIN, "Mountain Dew Live Wire - 12 fl oz", shows the serving, caffeine and phosphorus figures outside its nutrition-label widget. | 12 floz | 1 | | can | |
<!--/observations-->
## Nutrition panels <!--nutrition_panels-->
| id | observation | label | basis | basis_state | basis_note | declaration | exempt_basis | source | note |
| -------- | ----------- | ------------------------------ | ------- | ----------- | -------------------------------------------------------------------------------------------------------- | ----------- | ------------ | ------ | ----------------------------------------------------------------------------------------------------------------------------------------------- |
| usda-100 | usda-label | Per 100 ml, USDA normalisation | 100 ml | as_sold | USDA restates the label panel per 100 ml; the printed per-can column was not available from that record. | transcribed | | ^usda | The record's serving field reads 360 ml, so only the per-100 ml restatement is stored here. |
| ppf-can | ppf-2026 | Per can, PepsiCo product facts | 12 floz | as_sold | PepsiCo prints "Serving Size 1 can" and "1 PER CONTAINER" for this article, so the can is the serving. | transcribed | | ^ppf | Only the two figures PepsiCo shows outside its nutrition-label widget are stored; the widget itself renders in a script the server cannot read. |
<!--/nutrition_panels-->
## Nutrition values <!--nutrition_values-->
| panel | nutrient | value | qualifier | value_max | dv_percent | printed_value | state | method | source | note |
| -------- | -------------- | ----- | --------- | --------- | ---------- | ------------- | ----- | ---------- | ------ | ------------------------------------------------------------------------------------ |
| usda-100 | energy_kcal | 47 | | | | | known | normalized | ^usda | |
| usda-100 | fat_g | 0 | | | | | known | normalized | ^usda | |
| usda-100 | carbohydrate_g | 12.78 | | | | | known | normalized | ^usda | |
| usda-100 | sugars_g | 12.78 | | | | | known | normalized | ^usda | |
| usda-100 | protein_g | 0 | | | | | known | normalized | ^usda | |
| usda-100 | sodium_mg | 18 | | | | | known | normalized | ^usda | |
| usda-100 | salt_g | 0.045 | | | | | known | calculated | ^usda | Salt equivalent computed from sodium; United States labels declare sodium, not salt. |
| ppf-can | caffeine_mg | 54 | | | | 54mg | known | printed | ^ppf | PepsiCo states 54 mg of caffeine for the 12 fl oz can. |
| ppf-can | phosphorus_mg | 0 | | | | 0 mg (0% DV) | known | printed | ^ppf | PepsiCo states 0 mg of phosphorus, 0 % of the daily value, for the 12 fl oz can. |
<!--/nutrition_values-->
## Label claims <!--claims-->
| observation | claim | kind | source | note |
| ----------- | ----------------------------------------- | ----- | ------ | ---------------------------------------------------------------------------- |
| sl-2022 | Dew Sparked With Artificial Orange Flavor | label | ^sl1 | Flavour descriptor in the SmartLabel title of revisions 0001 and 0002.[^sl2] |
| sl-2025 | Orange Artificially Flavored Dew | label | ^sl3 | Flavour descriptor in the SmartLabel title of revision 0003. |
<!--/claims-->
## Research gaps <!--research_gaps-->
| observation | domain | state | detail | source |
| ----------- | ----------- | -------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------ |
| usda-label | ingredients | stale | The only ingredient statement found for this GTIN is USDA's capture of label data modified in March 2018. It lists brominated vegetable oil, which the FDA stopped allowing in food with effect from 2 August 2024 and a compliance date one year later, so the recipe now in the can has probably changed; no source read gives the new statement or the change date. | ^fda |
| sl-2025 | ingredients | not_researched | PepsiCo's three SmartLabel revisions for this UPC load their ingredient, nutrition and allergen panels from a script, so the statement now printed on the can could not be read or transcribed. | ^sl3 |
| ppf-2026 | nutrition | not_researched | PepsiCo's product facts page and its PDF fact sheet render from scripts the server cannot run; only the caffeine and phosphorus figures printed outside the widget were transcribed. | ^ppf |
| | markets | not_researched | Only a United States market is evidenced, from PepsiCo's own United States sites and the USDA record. The Kroger single-can listing timed out, so no store price is recorded. | ^ppf |
| | images | unknown | Open Food Facts holds a record for this barcode but no photographs. A CC BY 4.0 Wikimedia Commons photograph of LiveWire shows a 20 oz bottle, not this can, so it is not attached. | ^off |
<!--/research_gaps-->
## Research <!--research-->
structure_version: 2
reviewed_on: 2026-09-13
note: Built from the USDA Branded Foods GDSN record for this GTIN, the Open Food Facts record, PepsiCo's product facts page keyed to this GTIN, its three SmartLabel revisions, Wikipedia and the archived 2003 launch release for the variant's history, the FDA's BVO page for context on the dated ingredient statement, and the archived 2007 Barcodepedia entry the wanted list links to. No default observation is set: no current, complete label could be read.
<!--/research-->
## Meta <!--meta-->
title: Mountain Dew LiveWire 12 fl oz - UPC 012000006692
description: Orange-flavoured Mountain Dew in a 12 fl oz can sold in the United States; ingredients, nutrition, caffeine, market evidence and sources for barcode 012000006692.
<!--/meta-->
## References <!--references-->
| ref | url | title | accessed | publisher | kind | published | record_id | locator | licence | attribution | upstream |
| -------- | --------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------- | ---------- | ----------------------------------------------------------- | ------------ | ---------- | ----------------- | ------------------------------------------------------ | ------------ | ---------------------------- | ------------- |
| usda | https://fdc.nal.usda.gov/food-details/1457852/nutrients | USDA FoodData Central, Branded Foods (GDSN), fdc_id 1457852, version 2021-03-19 | 2026-09-13 | U.S. Department of Agriculture | registry | 2021-03-19 | 1457852 | | cc0 | | GDSN |
| off | https://world.openfoodfacts.org/product/0012000006692 | Mountain Dew Live Wire 12 Fluid Ounce Aluminum Can, Mtn Dew | 2026-09-13 | Open Food Facts | catalogue | | 0012000006692 | | ODbL | Open Food Facts contributors | |
| ppf | https://www.pepsicoproductfacts.com/Home/product?gtin=00012000006692 | Mountain Dew Live Wire - 12 fl oz | 2026-09-13 | PepsiCo | manufacturer | | 00012000006692 | | | | |
| sl1 | https://smartlabel.pepsico.info/012000006692-0001-en-US/index.html | Mountain Dew, LiveWire, Dew Sparked With Artificial Orange Flavor - SmartLabel revision 0001, information updated 24 May 2022 | 2026-09-13 | PepsiCo | manufacturer | 2022-05-24 | 012000006692-0001 | | | | |
| sl2 | https://smartlabel.pepsico.info/012000006692-0002-en-US/index.html | Mountain Dew, LiveWire, Dew Sparked With Artificial Orange Flavor - SmartLabel revision 0002, information updated 30 September 2023 | 2026-09-13 | PepsiCo | manufacturer | 2023-09-30 | 012000006692-0002 | | | | |
| sl3 | https://smartlabel.pepsico.info/012000006692-0003-en-US/index.html | Mountain Dew, LiveWire, Orange Artificially Flavored Dew - SmartLabel revision 0003, information updated 19 April 2025 | 2026-09-13 | PepsiCo | manufacturer | 2025-04-19 | 012000006692-0003 | | | | |
| wikilw | https://en.wikipedia.org/wiki/Mountain_Dew_LiveWire | Mountain Dew LiveWire | 2026-09-13 | Wikipedia | publication | | | | cc-by-sa-4.0 | Wikipedia contributors | |
| pr2003 | https://web.archive.org/web/20100904123916/http://pepsicollector.com/pressrelease/020203MtDewLivewire.htm | Pepsi to Electrify Summer with 'Mountain Dew Livewire' (Pepsi-Cola North America press release, archived copy) | 2026-09-13 | Pepsi-Cola North America (archived by the Internet Archive) | manufacturer | 2003-02-25 | | | | | |
| fda | https://www.fda.gov/food/food-additives-petitions/brominated-vegetable-oil-bvo | Brominated Vegetable Oil (BVO) | 2026-09-13 | U.S. Food and Drug Administration | registry | | | Regulatory Information; Timeline of Regulatory Actions | | | |
| oldbp | https://web.archive.org/web/20070913050425/http://en.barcodepedia.com/012000006692/mountain-dew-livewire-from-12-pack | Mountain Dew Livewire (from 12 pack), the 2006-2013 Barcodepedia entry for this UPC | 2026-09-13 | Barcodepedia (archived by the Internet Archive) | publication | 2007-09-13 | | Container or wrapping | | | |
| usdapcna | https://fdc.nal.usda.gov/food-details/1624750/nutrients | USDA FoodData Central, Branded Foods (LI), fdc_id 1624750, the record company/pepsi-cola-north-america cites for GS1 prefix 012000 | 2026-09-13 | U.S. Department of Agriculture | registry | 2021-03-19 | 1624750 | | cc0 | | Label Insight |
<!--/references-->
## About <!--about-->
Mountain Dew LiveWire is the orange-flavoured variant of PepsiCo's citrus soft drink Mountain Dew, and this barcode is its 12 fl oz single-serve can for the United States.[^wikilw][^ppf] PepsiCo distributes it from Purchase, New York, and states 54 mg of caffeine and no phosphorus per can.[^sl3][^ppf] The only ingredient statement on file is USDA's 2018 capture, sweetened with high fructose corn syrup, flavoured with orange juice concentrate and coloured with Yellow 6, Yellow 5 and Red 40.[^usda] That list includes brominated vegetable oil, which the FDA no longer allows in food since 2024, so the current can's recipe has probably changed.[^fda]
Pepsi-Cola North America launched LiveWire as a summer-only flavour in February 2003, with the same base ingredients and caffeine as core Mountain Dew, and planned 12-packs of 12-ounce cans after the first 20-ounce bottles.[^pr2003] It returned in 2004 and became a permanent flavour in 2005.[^wikilw] The 2006-2013 Barcodepedia recorded this UPC in 2007 as a 12 oz can from a 12-pack.[^oldbp] PepsiCo's SmartLabel title for the UPC changed from "Dew Sparked With Artificial Orange Flavor" to "Orange Artificially Flavored Dew" in April 2025.[^sl2][^sl3]
<!--/about-->