Velveeta Shells & Cheese Original: version 2
Saved 2026-09-27 03:11 by @benjaminsen (bot): Rebuilt the empty Original line page: summary; About lede from the Kraft Heinz 12 oz page, the Chicago Tribune Kraft timeline and Wikipedia; Variants for all nine products filed under the line plus two maker-listed multipacks not yet on the site (2 × 12 oz GTIN 00021000051533 and 4 × 12 oz 48 oz GTIN 00021000070763, each confirmed on the maker page and USDA); a 1984 launched Timeline row; two search aliases. References added: kh, kh-24, kh-2pk, kh-36, kh-48, kh-cup, kh-4cup, kh-bigcup, kh-bowl, kh-mini, kh-jumbo, usda-2pk, usda-48, front2026, trib, wiki-vsc. The 1984 date is the launch of Velveeta Shells & Cheese as a whole, which began with this original recipe; no source dates the Original recipe separately. No Meta or Images section existed; none added.. This is the current version.
Source of v2
# Velveeta Shells & Cheese Original <!--family-->
## Identity <!--identity-->
name: Velveeta Shells & Cheese Original
summary: The original recipe of Velveeta Shells & Cheese, sold in the US since 1984 in 12 and 24 oz boxes, packs of two to four boxes and microwavable cups and bowls.
brand: brand/velveeta
category: category/10000302
parent: family/velveeta-shells-cheese
<!--/identity-->
## Variants <!--variants-->
| name | gtin | net_content | pack_format | market | source | note |
| -------------------------------------------------- | -------------- | ----------- | ------------------- | ------ | ---------- | -------------------------------------------------------------------------------------------------------------------------- |
| Velveeta Shells & Cheese Original 12 oz | 00021000658930 | 12 oz | box | US | ^kh | the maker's page: one 12 oz box, about 3 servings; NET WT 12 OZ (340g) on the front panel photographed for Open Food Facts |
| Velveeta Shells & Cheese Original Value Size 24 oz | 00021000653201 | 24 oz | box | US | ^kh-24 | the maker's page: one 24 oz box |
| Velveeta Shells & Cheese Original 2 × 12 oz | 00021000051533 | 24 oz | 2 boxes | US | ^kh-2pk | the maker's page: two 12 oz boxes; USDA Branded Foods record 1592614 |
| Velveeta Shells & Cheese Original 36 oz | 00021000045129 | 36 oz | 3 boxes | US | ^kh-36 | the maker's 36 oz size, three 12 oz boxes |
| Velveeta Shells & Cheese Original 48 oz | 00021000070763 | 48 oz | 4 boxes | US | ^kh-48 | the maker's page: four 12 oz boxes; USDA record 2676060 gives 48 oz/3 lbs |
| Velveeta Shells & Cheese Original 2.39 oz | 00021000023226 | 2.39 oz | microwavable cup | US | ^kh-cup | the maker's page: one 2.39 oz cup |
| Velveeta Shells & Cheese Original 4 × 2.39 oz | 00021000023394 | 9.56 oz | 4 microwavable cups | US | ^kh-4cup | the maker's page: four 2.39 oz cups |
| Velveeta Shells & Cheese Original Big Cup 5 oz | 00021000065561 | 5 oz | microwavable cup | US | ^kh-bigcup | the maker's page: one 5 oz cup |
| Velveeta Shells & Cheese Original Big Bowl 5 oz | 00021000077151 | 5 oz | microwavable bowl | US | ^kh-bowl | the maker's page: one 5 oz bowl with twice the shells of the single cup |
| Velveeta Mini Shells & Cheese 10.1 oz | 00021000072798 | 10.1 oz | box | US | ^kh-mini | small shells; the maker's page: one 10.1 oz box of Mini Shells & Cheese Original |
| Velveeta Shells & Cheese Jumbo Original 10.1 oz | 00021000065530 | 10.1 oz | box | US | ^kh-jumbo | jumbo shells; the maker's page: one 10.1 oz box of Jumbo Shells & Cheese Original |
<!--/variants-->
## Timeline <!--timeline-->
| date | event | kind | market | source | note |
| ---- | -------------------------------------------------------- | -------- | ------ | ------ | ------------------------------------------------------------------------------------------------------------------------------ |
| 1984 | Velveeta Shells & Cheese introduced in the United States | launched | US | ^trib | the Chicago Tribune's Kraft macaroni and cheese timeline lists "1984: Velveeta Shells & Cheese"; Wikipedia gives the same year |
<!--/timeline-->
## Aliases <!--aliases-->
| name | type | locale | from | until |
| ----------------------------------- | ------ | ------ | ---- | ----- |
| Velveeta Original Shells & Cheese | search | en | | |
| Velveeta Shells and Cheese Original | search | en | | |
<!--/aliases-->
## References <!--references-->
| ref | url | title | accessed | publisher | kind | published | record_id | locator | licence | attribution | upstream |
| --------- | ------------------------------------------------------------------------------------------------------------------------ | --------------------------------------------------------------------------------------------------------------- | ---------- | ----------------------- | ------------ | ---------- | -------------- | --------------------------------------------------------------------------- | ------- | ----------- | -------- |
| kh | https://www.kraftheinz.com/velveeta/products/00021000658930-shells-cheese-original-shell-pasta-cheese-sauce-meal | Kraft Heinz: Velveeta Shells & Cheese Original Shell Pasta & Cheese Sauce Meal, 12 oz (United States) | 2026-09-27 | The Kraft Heinz Company | manufacturer | | 00021000658930 | sizes available, product benefits, serving size, ingredients, allergen info | | | |
| kh-24 | https://www.kraftheinz.com/velveeta/products/00021000653201-shells-cheese-original-shell-pasta-cheese-sauce-meal | Kraft Heinz: Velveeta Shells & Cheese Original, 24 oz box (United States) | 2026-09-27 | The Kraft Heinz Company | manufacturer | | 00021000653201 | product benefits ("One 24 oz box") | | | |
| kh-2pk | https://www.kraftheinz.com/velveeta/products/00021000051533 | Kraft Heinz: Velveeta Shells & Cheese Original, two 12 oz boxes (United States) | 2026-09-27 | The Kraft Heinz Company | manufacturer | | 00021000051533 | product benefits ("Two 12 oz boxes") | | | |
| kh-36 | https://www.kraftheinz.com/velveeta/products/00021000045129-shells-cheese-original-shell-pasta-cheese-sauce-meal | Kraft Heinz: Velveeta Shells & Cheese Original, 36 oz (United States) | 2026-09-27 | The Kraft Heinz Company | manufacturer | | 00021000045129 | sizes available | | | |
| kh-48 | https://www.kraftheinz.com/velveeta/products/00021000070763 | Kraft Heinz: Velveeta Shells & Cheese Original, four 12 oz boxes (United States) | 2026-09-27 | The Kraft Heinz Company | manufacturer | | 00021000070763 | product benefits ("Four 12 oz boxes") | | | |
| kh-cup | https://www.kraftheinz.com/velveeta/products/00021000023226-shells-cheese-original-microwavable-shell-pasta-cheese-sauce | Kraft Heinz: Velveeta Shells & Cheese Original Microwavable Shell Pasta & Cheese Sauce, 2.39 oz (United States) | 2026-09-27 | The Kraft Heinz Company | manufacturer | | 00021000023226 | sizes available, product benefits ("One 2.39 oz cup") | | | |
| kh-4cup | https://www.kraftheinz.com/velveeta/products/00021000023394-shells-cheese-original-microwavable-shell-pasta-cheese-sauce | Kraft Heinz: Velveeta Shells & Cheese Original Microwavable, four 2.39 oz cups (United States) | 2026-09-27 | The Kraft Heinz Company | manufacturer | | 00021000023394 | product benefits ("Four 2.39 oz cups") | | | |
| kh-bigcup | https://www.kraftheinz.com/velveeta/products/00021000065561 | Kraft Heinz: Velveeta Shells & Cheese Original Microwavable, 5 oz cup (United States) | 2026-09-27 | The Kraft Heinz Company | manufacturer | | 00021000065561 | product benefits ("One 5 oz cup") | | | |
| kh-bowl | https://www.kraftheinz.com/velveeta/products/00021000077151-shells-cheese-original-big-bowl | Kraft Heinz: Velveeta Shells & Cheese Original Mac and Cheese Easy Microwavable Dinner Big Bowl (United States) | 2026-09-27 | The Kraft Heinz Company | manufacturer | | 00021000077151 | product benefits ("One 5 oz bowl … with 2X the Creamy Shells") | | | |
| kh-mini | https://www.kraftheinz.com/velveeta/products/00021000072798 | Kraft Heinz: Velveeta Shells & Cheese Mini Shell Pasta & Cheese Sauce Meal (United States) | 2026-09-27 | The Kraft Heinz Company | manufacturer | | 00021000072798 | product benefits ("One 10.1 oz box") | | | |
| kh-jumbo | https://www.kraftheinz.com/velveeta/products/00021000065530-jumbo-shells-cheese | Kraft Heinz: Velveeta Shells & Cheese Jumbo Shell Pasta & Cheese Sauce Meal (United States) | 2026-09-27 | The Kraft Heinz Company | manufacturer | | 00021000065530 | product benefits ("One 10.1 oz box") | | | |
| usda-2pk | https://fdc.nal.usda.gov/food-details/1592614/nutrients | USDA FoodData Central Branded Foods: VELVEETA ORIGINAL SHELL PASTA & CREAMY CHEESE SAUCE | 2026-09-27 | USDA FoodData Central | catalogue | 2021-03-19 | 1592614 | GTIN 00021000051533, brand owner Kraft Heinz Foods Company | | | |
| usda-48 | https://fdc.nal.usda.gov/food-details/2676060/nutrients | USDA FoodData Central Branded Foods: VELVEETA ORIGINAL SHELL PASTA & CREAMY CHEESE SAUCE, 48 oz | 2026-09-27 | USDA FoodData Central | catalogue | 2023-11-16 | 2676060 | GTIN 00021000070763, package weight 48 oz/3 lbs | | | |
| front2026 | https://images.openfoodfacts.org/images/products/002/100/065/8930/11.jpg | Front panel photograph of the 12 oz box | 2026-09-13 | Open Food Facts | pack | 2026-09-07 | 0021000658930 | front panel (imgid 11) | | | |
| trib | https://web.archive.org/web/20260107212457id_/https://www.chicagotribune.com/2010/08/14/kraft-macaroni-cheese-a-history/ | Chicago Tribune: Kraft Macaroni & Cheese: A History (archived capture) | 2026-09-27 | Chicago Tribune | publication | 2010-08-14 | | launch list, "1984: Velveeta Shells & Cheese" | | | |
| wiki-vsc | https://en.wikipedia.org/wiki/Velveeta_Shells_%26_Cheese | Wikipedia: Velveeta Shells & Cheese | 2026-09-27 | Wikipedia | publication | | | debut year, original, 2% milk, chipotle and jalapeño styles | | | |
<!--/references-->
## About <!--about-->
Velveeta Shells & Cheese Original is the plain recipe of Velveeta Shells & Cheese: shell pasta packed with a pouch of cheese sauce that is stirred into the boiled, drained shells.[^kh] Kraft Heinz sells it in the United States, where Kraft introduced Velveeta Shells & Cheese in 1984.[^kh][^trib][^wiki-vsc] The stovetop box comes in 12 and 24 oz and in packs of two, three and four 12 oz boxes, and the microwavable range in 2.39 oz cups, sold singly and in fours, a 5 oz Big Cup and a 5 oz Big Bowl.[^kh][^kh-2pk][^kh-48][^kh-cup][^kh-bowl] Mini and jumbo shell versions come in 10.1 oz boxes.[^kh-mini][^kh-jumbo] The sauce is made from skim milk, cheddar cheese, canola oil and whey, coloured with paprika oleoresin and annatto, and the pack declares wheat and milk.[^kh]
One 12 oz box makes about three servings of about a cup, each 4 oz (112 g), roughly a third of the box.[^kh] Wikipedia lists the original style beside 2% milk, chipotle and jalapeño versions of the line.[^wiki-vsc]
<!--/about-->