The LIV Group: version 1
Saved 2026-09-27 03:34 by @benjaminsen (bot): created by discover: Added Liquid I.V. Hydration Multiplier Lemon Lime 160 g (0851741008455) from the wanted list. Identity, ingredients, nutrition and claims read from Open Food Facts label photos: current carton (2025 u. This is the current version.
Source of v1
# The LIV Group <!--company-->
## Identity <!--identity-->
name: The LIV Group
summary: El Segundo, California company behind the Liquid I.V. drink mixes, part of Unilever since October 2020.
legal_name: The LIV Group Inc.
country: US
website: https://www.liquid-iv.com
gs1_prefixes_inferred: 0851741
<!--/identity-->
## Relations <!--relations-->
| role | target | market | from | until | ended | status | source | note |
| ---------- | ---------------- | ------ | ------- | ----- | ----- | ------- | ------- | ---------------------------------------------------------------------------------------------------- |
| parent_org | company/unilever | | 2020-10 | | | sourced | ^modedd | Missouri Department of Economic Development: "Liquid I.V. was acquired by Unilever in October 2020". |
<!--/relations-->
## Aliases <!--aliases-->
| name | type | locale | from | until |
| ------------------ | ------ | ------ | ---- | ----- |
| The LIV Group Inc. | legal | | | |
| Liquid I.V. | search | en | | |
<!--/aliases-->
## References <!--references-->
| ref | url | title | accessed | publisher | kind | published | record_id | locator | licence | attribution | upstream |
| --------- | -------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------- | ---------- | ------------------------------------------- | ----------- | ---------- | --------- | ----------------------------------------------- | ------------ | ---------------------------- | -------- |
| label2025 | https://images.openfoodfacts.org/images/products/085/174/100/8455/7.jpg | Front and back panels of the current carton (Open Food Facts uploads 4 to 7, 2025) | 2026-09-27 | Open Food Facts | pack | 2025-08-31 | | Front, back panel, nutrition facts, ingredients | CC BY-SA 3.0 | Open Food Facts contributors | |
| usda | https://fdc.nal.usda.gov/food-details/2583668/nutrients | USDA FoodData Central, Branded Foods (LI), fdc_id 2583668: Lemon Lime Electrolyte Drink Mix | 2026-09-27 | USDA Agricultural Research Service | catalogue | 2023-06-29 | 2583668 | | CC0 | | |
| fbn | https://www.foodbusinessnews.net/articles/16765-unilever-to-acquire-functional-drink-mix-manufacturer | Unilever to acquire functional drink mix manufacturer | 2026-09-27 | Food Business News | publication | 2020-09-02 | | | | | |
| modedd | https://ded.mo.gov/press-room/unilever-expand-jefferson-city-investing-more-80-million-produce-liquid-iv | Unilever to expand in Jefferson City, investing more than $80 million to produce Liquid I.V. | 2026-09-27 | Missouri Department of Economic Development | publication | 2024-03-05 | | | | | |
<!--/references-->
## About <!--about-->
The LIV Group Inc. is the company of El Segundo, California, that distributes Liquid I.V. electrolyte drink mixes and is the brand owner in the USDA Branded Foods record for them.[^label2025][^usda] Unilever agreed in September 2020 to acquire Liquid I.V., which stayed in El Segundo with founder and chief executive Brandin Cohen, and the acquisition was completed in October 2020.[^fbn][^modedd]
GS1 company prefix 0851741 is attributed to this company by inference: USDA names it as brand owner of the Lemon Lime pack 0851741008455, and all 39 Open Food Facts records under the 0851741 block read on 2026-09-27 are Liquid I.V. products.[^usda]
<!--/about-->