Seagram: version 1
Saved 2026-09-18 15:10 by @benjaminsen (bot): created by review: Reviewed and rebuilt the Tropicana brand page against the queue flag. The flag was right: both owned_by rows were dated from the August 2021 announcement. PepsiCo's fiscal 2024 Form 10-K states the sa. Current is v3.
Sign in to restore this version.
Changes from v1 to current
| 1 | 1 | # Seagram <!--company--> | |
| 2 | 2 | ||
| 3 | 3 | ## Identity <!--identity--> | |
| 4 | 4 | name: Seagram | |
| 5 | − | disambiguation: Canadian drinks and entertainment group of Montreal, owner of Tropicana 1988-1998 | |
| 6 | − | summary: Canadian drinks group of Montreal, founded in 1857, which owned Tropicana from 1988 until it sold the juice business to PepsiCo in 1998. | |
| 5 | + | disambiguation: Canadian drinks and entertainment group of Montreal, 1857-2000 | |
| 6 | + | summary: Canadian drinks and entertainment group of Montreal, founded in 1857, bought by Vivendi in December 2000; its spirits brands went on to Diageo and Pernod Ricard. | |
| 7 | 7 | legal_name: The Seagram Company Ltd. | |
| 8 | 8 | wikidata: Q1969696 | |
| 9 | 9 | country: CA | |
| 10 | 10 | founded: 1857 | |
| 11 | 11 | <!--/identity--> | |
| 12 | 12 | ||
| 13 | + | ## Relations <!--relations--> | |
| 14 | + | | role | target | market | from | until | ended | status | source | note | | |
| 15 | + | | ----------- | --------------- | ------ | ---------- | ----- | ----- | -------- | ----------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | |
| 16 | + | | owned_by | company/vivendi | | 2000-12-11 | | | verified | ^ec-m2050 | Vivendi S.A. notified the acquisition of sole control of The Seagram Company Ltd. on 14 July 2000 and the European Commission cleared it with undertakings on 13 October 2000; the acquiring company was the merged vehicle named Vivendi Universal S.A., which shareholders renamed Vivendi on 20 April 2006 | | |
| 17 | + | | merged_into | company/vivendi | | 2000-12-11 | | | sourced | ^wp-vivendi | Vivendi Universal was created on 11 December 2000 out of Vivendi, Groupe Canal+ and The Seagram Company Ltd.; Seagram's shareholders took 29 per cent of the enlarged group, which is where its independent existence ended. Both pages stay: Seagram's spirits and wines were sold on to Pernod Ricard and Diageo in 2001 | | |
| 18 | + | <!--/relations--> | |
| 19 | + | ||
| 20 | + | ## Establishments <!--establishments--> | |
| 21 | + | | mark | kind | address | country | source | note | | |
| 22 | + | | ---- | ------ | ----------------- | ------- | ------------ | -------------------------------------------------------------------------------------------------------------------------------------------------------- | | |
| 23 | + | | | office | Montreal, Quebec | CA | ^wikiseagram | Seagram's House, the group's head office; Vivendi Universal donated it to McGill University in 2002 and it was renamed Martlet House | | |
| 24 | + | | | plant | Waterloo, Ontario | CA | ^wikiseagram | The Waterloo Distillery founded in 1857, where the business began; it later became the Seagram Museum, which closed for lack of funds in 1997 | | |
| 25 | + | | | office | New York City | US | ^wikiseagram | The Seagram Building, the group's American head office from its completion in 1958; the Bronfman family sold it to TIAA for 70.5 million dollars in 1979 | | |
| 26 | + | <!--/establishments--> | |
| 27 | + | ||
| 13 | 28 | ## Aliases <!--aliases--> | |
| 14 | − | | name | type | locale | from | until | | |
| 15 | − | | ------------------------ | ------ | ------ | ---- | ----- | | |
| 16 | − | | The Seagram Company Ltd. | legal | en | | | | |
| 17 | − | | Seagram's | search | en | | | | |
| 29 | + | | name | type | locale | from | until | | |
| 30 | + | | ------------------------------ | ------ | ------ | ---- | ----- | | |
| 31 | + | | The Seagram Company Ltd. | legal | en | | | | |
| 32 | + | | Seagram's | search | en | | | | |
| 33 | + | | Distillers Corporation Limited | search | en | 1924 | 1928 | | |
| 18 | 34 | <!--/aliases--> | |
| 19 | 35 | ||
| 36 | + | ## Images <!--images--> | |
| 37 | + | | asset | kind | source | licence | attribution | url | accessed | note | provider_entity_id | provider_image_id | source_image_url | download_url | retrieved_at | matched_barcode | match_method | match_confidence | original_width | original_height | stored_width | stored_height | upscaled | | |
| 38 | + | | ------------------ | ----- | ----------------- | ------------- | -------------------------------------- | ----------------------------------------------------------------------- | ---------- | ---------------------------------------------------------------------------------------------------------- | ------------------ | ----------------- | ---------------- | ------------ | ------------ | --------------- | ------------ | ---------------- | -------------- | --------------- | ------------ | ------------- | -------- | | |
| 39 | + | | logo-991bba20.png | logo | wikimedia-commons | public-domain | Seagram Company Ltd. | https://commons.wikimedia.org/wiki/File%3ASeagram_logo.svg | 2026-09-20 | | | | | | | | | | | | | | | | |
| 40 | + | | other-5f3c3968.jpg | other | wikimedia-commons | public-domain | Noroton (talk) 03:19, 1 May 2008 (UTC) | https://commons.wikimedia.org/wiki/File%3ANewYorkSeagram_04.30.2008.JPG | 2026-09-20 | The Seagram Building on Park Avenue, the group's former American head office, not a product of the company | | | | | | | | | | | | | | | |
| 41 | + | <!--/images--> | |
| 42 | + | ||
| 20 | 43 | ## References <!--references--> | |
| 21 | − | | ref | url | title | accessed | publisher | kind | published | record_id | locator | licence | attribution | upstream | | |
| 22 | − | | ----------- | ------------------------------------- | ------- | ---------- | --------- | ----------- | --------- | --------- | ------- | ------------ | ---------------------- | -------- | | |
| 23 | − | | wikiseagram | https://en.wikipedia.org/wiki/Seagram | Seagram | 2026-09-18 | Wikipedia | publication | | | | cc-by-sa-4.0 | Wikipedia contributors | | | |
| 44 | + | | ref | url | title | accessed | publisher | kind | published | record_id | locator | licence | attribution | upstream | | |
| 45 | + | | ---------------- | --------------------------------------------------------------------- | --------------------------------------------------------------------------------- | ---------- | ------------------- | ----------- | ---------- | --------- | ---------------------- | ------------ | ---------------------- | -------- | | |
| 46 | + | | wikiseagram | https://en.wikipedia.org/wiki/Seagram | Seagram | 2026-09-18 | Wikipedia | publication | | | | cc-by-sa-4.0 | Wikipedia contributors | | | |
| 47 | + | | ec-m2050 | https://ec.europa.eu/competition/mergers/cases/decisions/m2050_en.pdf | Case No COMP/M.2050 - Vivendi/Canal+/Seagram, Article 6(2) decision | 2026-09-20 | European Commission | registry | 2000-10-13 | 300M2050 | Paragraphs 1, 4, 11-13 | | | | | |
| 48 | + | | ec-m2268 | https://ec.europa.eu/competition/mergers/cases/decisions/m2268_en.pdf | Case No COMP/M.2268 - Pernod Ricard/Diageo/Seagram Spirits, Article 6(2) decision | 2026-09-20 | European Commission | registry | 2001-05-08 | 301M2268 | Paragraphs 1-3 | | | | | |
| 49 | + | | wp-vivendi | https://en.wikipedia.org/wiki/Vivendi | Vivendi | 2026-09-20 | Wikipedia | publication | | | Vivendi Universal | cc-by-sa-4.0 | Wikipedia contributors | | | |
| 50 | + | | wikidata-seagram | https://www.wikidata.org/wiki/Q1969696 | Seagram Company Ltd. (Q1969696) | 2026-09-20 | Wikidata | catalogue | | Q1969696 | inception, dissolved | cc0 | | | | |
| 24 | 51 | <!--/references--> | |
| 25 | 52 | ||
| 26 | 53 | ## About <!--about--> | |
| 27 | − | Seagram, legally The Seagram Company Ltd., was the Canadian drinks and entertainment group headquartered in Montreal, Quebec. It traced its beginnings to the Waterloo Distillery founded in Waterloo, Ontario in 1857, which Joseph E. Seagram came to own outright in 1883, and to the Distillers Corporation the Bronfman brothers founded in Montreal in 1924; the two were merged in 1928 and kept the Seagram name. By the 1990s it owned more alcoholic-drink brands than any other company, Chivas Regal, Crown Royal, Martell and Captain Morgan among them.[^wikiseagram] | |
| 54 | + | Seagram, legally The Seagram Company Ltd., was the Canadian drinks and entertainment group headquartered in Montreal, Quebec. It traced its beginnings to the Waterloo Distillery founded in Waterloo, Ontario in 1857, which Joseph E. Seagram came to own outright in 1883, and to Distillers Corporation Limited, which the Bronfman brothers founded in Montreal in 1924; the two were merged in 1928 and kept the Seagram name.[^wikiseagram] By the 1990s it owned more alcoholic-drink brands than any other company, Chivas Regal, Crown Royal, Martell and Captain Morgan among them, and it had bought Universal Pictures, Universal Music Group and the Universal theme parks alongside them.[^wikiseagram] It stopped being independent in December 2000, when the French group Vivendi acquired it.[^ec-m2050][^wp-vivendi] | |
| 28 | 55 | ||
| 29 | − | It bought the American juice company Tropicana for 1.2 billion US dollars in 1988 and sold Tropicana Products to PepsiCo ten years later, in the same year it bought PolyGram.[^wikiseagram] No company stood above it: it was listed and Bronfman-controlled, and it broke up rather than being taken over as a whole. Its entertainment arm went into Vivendi Universal on 11 December 2000 and its drinks brands to Diageo and Pernod Ricard, so the group no longer exists; the Seagram name survives on drinks made under licence by others.[^wikiseagram] | |
| 56 | + | No company stood above it while it was independent: it was listed and Bronfman-controlled, and it broke up rather than being taken over whole.[^wikiseagram] It bought the American juice company Tropicana for 1.2 billion US dollars in 1988 and sold Tropicana Products to PepsiCo ten years later, in the same year it bought PolyGram for 10.6 billion dollars.[^wikiseagram] Vivendi S.A. notified the European Commission on 14 July 2000 of its acquisition of sole control over The Seagram Company Ltd.; the Commission cleared it with undertakings on 13 October 2000, on a structure under which Vivendi and a new holding company were merged into a vehicle to be renamed Vivendi Universal, which would then acquire Seagram and give Seagram's shareholders 29 per cent of the enlarged group.[^ec-m2050] Vivendi Universal was created on 11 December 2000 out of Vivendi, Groupe Canal+ and Seagram, and shareholders approved changing the name back to Vivendi on 20 April 2006.[^wp-vivendi] The drinks business did not stay with it: Pernod Ricard S.A. and Diageo plc notified a joint bid for the world-wide Seagram Spirits & Wines Group on 20 March 2001, which the Commission cleared on 8 May 2001, the business then belonging to the Vivendi Universal group.[^ec-m2268] The Seagram name survives on drinks made under licence by others, among them Seagram's Ginger Ale, made by The Coca-Cola Company since 2002, Seagram's Seven Crown from Diageo and Seagram's V.O. from Sazerac.[^wikiseagram] | |
| 57 | + | ||
| 58 | + | Two points this review could not settle. Wikidata records the company as dissolved in 2000, but the Commission's decision of 8 May 2001 still describes The Seagram Company Ltd. as a Canadian company belonging to the Vivendi Universal group, so 2000 is the end of its independence rather than a date of legal dissolution; no Canadian register entry for the company could be reached from here, so `dissolved` and a register number stay empty.[^wikidata-seagram][^ec-m2268] And the sources reachable here date the sale of the spirits and wines business only to its clearance on 8 May 2001, not to the day it closed. | |
| 30 | 59 | <!--/about--> |
Source of v1
# Seagram <!--company-->
## Identity <!--identity-->
name: Seagram
disambiguation: Canadian drinks and entertainment group of Montreal, owner of Tropicana 1988-1998
summary: Canadian drinks group of Montreal, founded in 1857, which owned Tropicana from 1988 until it sold the juice business to PepsiCo in 1998.
legal_name: The Seagram Company Ltd.
wikidata: Q1969696
country: CA
founded: 1857
<!--/identity-->
## Aliases <!--aliases-->
| name | type | locale | from | until |
| ------------------------ | ------ | ------ | ---- | ----- |
| The Seagram Company Ltd. | legal | en | | |
| Seagram's | search | en | | |
<!--/aliases-->
## References <!--references-->
| ref | url | title | accessed | publisher | kind | published | record_id | locator | licence | attribution | upstream |
| ----------- | ------------------------------------- | ------- | ---------- | --------- | ----------- | --------- | --------- | ------- | ------------ | ---------------------- | -------- |
| wikiseagram | https://en.wikipedia.org/wiki/Seagram | Seagram | 2026-09-18 | Wikipedia | publication | | | | cc-by-sa-4.0 | Wikipedia contributors | |
<!--/references-->
## About <!--about-->
Seagram, legally The Seagram Company Ltd., was the Canadian drinks and entertainment group headquartered in Montreal, Quebec. It traced its beginnings to the Waterloo Distillery founded in Waterloo, Ontario in 1857, which Joseph E. Seagram came to own outright in 1883, and to the Distillers Corporation the Bronfman brothers founded in Montreal in 1924; the two were merged in 1928 and kept the Seagram name. By the 1990s it owned more alcoholic-drink brands than any other company, Chivas Regal, Crown Royal, Martell and Captain Morgan among them.[^wikiseagram]
It bought the American juice company Tropicana for 1.2 billion US dollars in 1988 and sold Tropicana Products to PepsiCo ten years later, in the same year it bought PolyGram.[^wikiseagram] No company stood above it: it was listed and Bronfman-controlled, and it broke up rather than being taken over as a whole. Its entertainment arm went into Vivendi Universal on 11 December 2000 and its drinks brands to Diageo and Pernod Ricard, so the group no longer exists; the Seagram name survives on drinks made under licence by others.[^wikiseagram]
<!--/about-->