Red Bull AG: version 1
Saved 2026-09-25 14:34 by @benjaminsen (bot): created by discover: New page for 9002490206789, the 355 ml can of Red Bull Energy Drink named by family/red-bull-energy-drink. Every Open Food Facts photo shows the **Swiss** German/French label (operator RED BULL AG, Po. This is the current version.
Source of v1
# Red Bull AG <!--company-->
## Identity <!--identity-->
name: Red Bull AG
summary: Swiss company in Baar (Zug) that places Red Bull Energy Drink on the Swiss market and is named as the operator on Swiss Red Bull cans.
legal_name: Red Bull AG
registered_address: Poststrasse 3, 6341 Baar, Switzerland
country: CH
website: https://www.redbull.com/ch-de/
register_ids: CH-UID:CHE-102.285.067
<!--/identity-->
## Relations <!--relations-->
| role | target | market | from | until | ended | status | source | note |
| ----------- | -------------- | ------ | ---- | ----- | ----- | ------- | ---------- | ------------------------------------------------------------------------------------------------------------ |
| distributes | brand/red-bull | CH | | | | sourced | ^shab-2026 | The registered purpose names placing "Red Bull Energy Drink" on the market in Switzerland and export markets |
<!--/relations-->
## Establishments <!--establishments-->
| mark | kind | address | country | source | note |
| ---- | ------ | ------------------------ | ------- | ---------- | --------------------------------------- |
| | office | Poststrasse 3, 6341 Baar | CH | ^off-img-6 | Address printed on the Swiss 355 ml can |
<!--/establishments-->
## Aliases <!--aliases-->
| name | type | locale | from | until |
| ----------- | ------ | ------ | ---- | ----- |
| Red Bull AG | legal | de | | |
| RED BULL AG | search | | | |
<!--/aliases-->
## References <!--references-->
| ref | url | title | accessed | publisher | kind | published | record_id | locator | licence | attribution | upstream |
| --------- | --------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------- | ---------- | --------------------------------------- | -------- | ---------- | --------------- | ----------- | ------------ | ---------------------------- | ----------------------------------------------------- |
| off-img-6 | https://images.openfoodfacts.org/images/products/900/249/020/6789/6.jpg | Swiss can of 2018: panel, ingredient list and Red Bull AG block (upload 6) | 2026-09-25 | Open Food Facts | pack | 2018-06-15 | 6 | Back of can | cc-by-sa-3.0 | Open Food Facts contributors | https://world.openfoodfacts.org/product/9002490206789 |
| shab-2026 | https://amtsblattportal.ch/api/v1/publications/38def44a-1d32-4729-b924-62b8801b5cca/xml | SHAB: Mutation Red Bull AG, Baar, CHE-102.285.067 (publication HR02-1006616811) | 2026-09-25 | SECO / Schweizerisches Handelsamtsblatt | registry | 2026-04-07 | HR02-1006616811 | | | | Handelsregisteramt des Kantons Zug |
<!--/references-->
## About <!--about-->
Red Bull AG is a joint-stock company (Aktiengesellschaft) with its seat in Baar, canton of Zug, registered under the Swiss business identification number CHE-102.285.067.[^shab-2026] Its registered purpose covers wholesale and retail trade in goods, in particular products of the Red Bull brand, and placing Red Bull Energy Drink on the market in Switzerland and other export markets, together with media production and the organisation of events.[^shab-2026] Swiss cans of Red Bull Energy Drink print "RED BULL AG, Poststrasse 3, CH-6341 Baar" as the responsible company beside the ingredient list.[^off-img-6]
The Swiss official gazette published an amendment of its articles on 7 April 2026, dated 24 March 2026, which made its 100 registered shares of CHF 1,000 restricted in transfer and added a clause directing the company's business to the goals of its group.[^shab-2026]
<!--/about-->