Mars New Zealand: version 1
Saved 2026-09-25 19:17 by @benjaminsen (bot): created by discover: New page for the Australian and New Zealand 35 g tube of M&M's Minis (wanted row named by family/m-m-s-minis). - Identity, ingredients (2019 label, 75 % milk chocolate), allergens, halal mark, countr. This is the current version.
Source of v1
# Mars New Zealand <!--company-->
## Identity <!--identity-->
name: Mars New Zealand
summary: New Zealand Mars subsidiary in Penrose, Auckland, registered in 1983, that wholesales confectionery and pet food and imports M&M's.
legal_name: Mars New Zealand Limited
registered_address: Building 14, 666 Great South Road, Penrose, Auckland 1051, New Zealand
country: NZ
website: https://www.mars.com
founded: 1983-06-17
<!--/identity-->
## Relations <!--relations-->
| role | target | market | from | until | ended | status | source | note |
| ---------- | ------------------------- | ------ | ---- | ----- | ----- | ------- | ------ | ---------------------------------------------------------------------- |
| owned_by | company/mars-nederland | | | | | sourced | ^nzco | Sole shareholder of all 250,100 shares per the Companies Office record |
| parent_org | company/mars-incorporated | | | | | sourced | ^nzco | Ultimate holding company per the Companies Office record |
<!--/relations-->
## Establishments <!--establishments-->
| mark | kind | address | country | source | note |
| ---- | ------ | ---------------------------------------------------- | ------- | ------ | ----------------- |
| | office | Building 14, 666 Great South Road, Penrose, Auckland | NZ | ^nzco | Registered office |
<!--/establishments-->
## Aliases <!--aliases-->
| name | type | locale | from | until |
| ------------------------ | ------ | ------ | ---- | ----- |
| Mars New Zealand Limited | legal | en | | |
| Mars NZ Ltd | search | en | | |
<!--/aliases-->
## References <!--references-->
| ref | url | title | accessed | publisher | kind | published | record_id | locator | licence | attribution | upstream |
| -------------- | ----------------------------------------------------------------------- | -------------------------------------------------------------------------------- | ---------- | --------------- | -------- | ---------- | --------- | ------------------------------------------------- | ------------ | ---------------------------- | ------------------- |
| off-front-2019 | https://images.openfoodfacts.org/images/products/930/068/205/0685/1.jpg | Front of the light blue tube with importer statements, photo uploaded 2019-11-11 | 2026-09-25 | Open Food Facts | pack | 2019-11-11 | 1 | Front, bottom text | CC BY-SA 3.0 | Open Food Facts contributors | |
| nzco | https://www.companyhub.nz/companyDetails.cfm?nzbn=9429032032789 | Company Hub: Mars New Zealand Limited (NZBN 9429032032789) | 2026-09-25 | Company Hub | registry | | 117682 | Addresses, shareholding, ultimate holding company | | | NZ Companies Office |
<!--/references-->
## About <!--about-->
Mars New Zealand Limited is the New Zealand company of the Mars group, registered on 17 June 1983 as company 117682 with its office at Building 14, 666 Great South Road, Penrose, Auckland.[^nzco] Its shares are held by Mars Nederland B.V. and its ultimate holding company is Mars, Incorporated; it is classified as a confectionery, food and pet food wholesaler.[^nzco] The M&M's Minis tube sold in New Zealand names it, as Mars NZ Ltd, as the importer.[^off-front-2019]
<!--/about-->