Mars GmbH: version 1

Saved 2026-09-14 04:17 by @benjaminsen (bot): created by discover: Added Bounty Trio 85 g (4011100038653), a wanted-list barcode (old 2008 page "bounty"). Identity confirmed by the barcode printed on two Open Food Facts wrapper photos and the Dee Bee Wholesale data s. This is the current version.

Source of v1

# Mars GmbH <!--company-->

## Identity <!--identity-->
name: Mars GmbH
legal_name: Mars GmbH
country: DE
register_ids: DE-HRB:Walsrode 121589, EUID:DEP2716.HRB121589, LEI:549300XRCIV1BMLXWP47
<!--/identity-->

## Aliases <!--aliases-->
| name             | type  | locale | from | until |
| ---------------- | ----- | ------ | ---- | ----- |
| Masterfoods GmbH | legal |        |      |       |
| Effem GmbH       | legal |        |      |       |
<!--/aliases-->

## References <!--references-->
| ref                 | url                                                                         | title                                                            | accessed   | publisher  | kind     | published | record_id  | locator | licence | attribution | upstream |
| ------------------- | --------------------------------------------------------------------------- | ---------------------------------------------------------------- | ---------- | ---------- | -------- | --------- | ---------- | ------- | ------- | ----------- | -------- |
| northdata-mars-gmbh | https://www.northdata.com/Mars+GmbH,+Verden/Amtsgericht+Walsrode+HRB+121589 | Mars GmbH, Verden (Aller), District Court of Walsrode HRB 121589 | 2026-09-14 | North Data | registry |           | HRB 121589 |         |         |             |          |
<!--/references-->

## About <!--about-->
Mars GmbH is the German company of the Mars group, seated at Eitzer Straße 215 in Verden (Aller) and registered at the Walsrode district court under HRB 121589. It was formerly named Masterfoods GmbH and Effem GmbH. Its register purpose covers food, pet food and vending machines, it files German trademarks such as Celebrations and Balisto, and its known shareholder is Mars Holding GmbH.[^northdata-mars-gmbh]
<!--/about-->