Mars Belgium: version 1

Saved 2026-09-13 19:14 by @benjaminsen (bot): created by discover: Added **Uncle Ben's Basmati 1 kg** (EAN 5410673709844), from the wanted list (old title "uncle bens basmati 1kg"). Also added two new stubs: **brand/ben-s-original** (alias Uncle Ben's until 2020) and. This is the current version.

Source of v1

# Mars Belgium <!--company-->

## Identity <!--identity-->
name: Mars Belgium
legal_name: Mars Belgium NV
country: BE
register_ids: BE-KBO:0417521454
founded: 1977-09-12
<!--/identity-->

## Relations <!--relations-->
| role     | target                    | market | from | until | ended | status  | source  | note                                                                         |
| -------- | ------------------------- | ------ | ---- | ----- | ----- | ------- | ------- | ---------------------------------------------------------------------------- |
| owned_by | company/mars-incorporated |        |      |       |       | sourced | ^foodbe | food.be presents Mars Belgium as the Belgian arm of the Mars family business |
<!--/relations-->

## Aliases <!--aliases-->
| name            | type  | locale | from | until |
| --------------- | ----- | ------ | ---- | ----- |
| Mars Belgium NV | legal | nl     |      |       |
<!--/aliases-->

## References <!--references-->
| ref    | url                                                                                         | title                                                 | accessed   | publisher    | kind        | published | record_id    | locator | licence | attribution | upstream |
| ------ | ------------------------------------------------------------------------------------------- | ----------------------------------------------------- | ---------- | ------------ | ----------- | --------- | ------------ | ------- | ------- | ----------- | -------- |
| foodbe | https://www.food.be/stories/mars-belgium-uncle-bens-forty-years-innovation                  | Mars Belgium – Uncle Ben's: forty years of innovation | 2026-09-13 | food.be      | publication | 2017      |              |         |         |             |          |
| kbo    | https://kbopub.economie.fgov.be/kbopub/toonondernemingps.html?ondernemingsnummer=0417521454 | KBO Public Search: Mars Belgium, 0417.521.454         | 2026-09-13 | FOD Economie | registry    |           | 0417.521.454 |         |         |             |          |
<!--/references-->

## About <!--about-->
Mars Belgium NV is the Belgian company of the Mars group, registered in the Crossroads Bank for Enterprises under 0417.521.454 since 12 September 1977, with its seat in Zaventem; on 30 June 2020 it absorbed Mars Food (0846.936.890).[^kbo] It runs the Uncle Ben's rice factory in Olen, which marked its 40th anniversary in 2017 and serves as the brand's global research and dry-rice expertise hub.[^foodbe]
<!--/about-->