General Mills Sales: version 3

Saved 2026-09-23 17:21 by @benjaminsen (bot): Review: removed the two flagged research-narration sentences from About (the 17 Sep 2026 search log for a 0018000 licensee, and the speculation that the licence passed from Pillsbury) plus the closing sentence about keeping the prefix inferred until a record turns up and the "so that prefix is recorded as sourced" clause; dropped the contributor-error aside on the four off-brand block rows. Rewrote paragraph 2 as sourced inference only. Added Identity summary. Trimmed the gs1gdsn locator (it logged failed searches). Re-fetched ex21 (confirms GENERAL MILLS SALES, INC., United States) and the USDA FDC record (brandOwner GENERAL MILLS SALES INC., brand Pillsbury), updating accessed dates and the usda locator. Owner company/general-mills exists with no_corporate_parent, so the chain is complete. Gaps (not on page): no register id, registered address, founding date or wikidata found; GLEIF name search returned no LEI for this entity; OpenCorporates API requires a token; no source names the licensee of 0018000.. Current is v4.

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Changes from v3 to current

Source of v3

# General Mills Sales <!--company-->

## Identity <!--identity-->
name: General Mills Sales
summary: US subsidiary of General Mills named as distributor on Pillsbury retail packs and holder of GS1 company prefix 0016000.
legal_name: General Mills Sales, Inc.
country: US
gln: 0016000110007
gs1_prefixes: 0016000
gs1_prefixes_inferred: 0018000
<!--/identity-->

## Relations <!--relations-->
| role     | target                | market | from | until | ended | status  | source | note                                                                                                                                         |
| -------- | --------------------- | ------ | ---- | ----- | ----- | ------- | ------ | -------------------------------------------------------------------------------------------------------------------------------------------- |
| owned_by | company/general-mills |        |      |       |       | sourced | ^ex21  | Exhibit 21.1 to General Mills, Inc.'s fiscal 2026 Form 10-K lists it as a subsidiary of the registrant without naming the direct shareholder |
<!--/relations-->

## Aliases <!--aliases-->
| name                      | type  | locale | from | until |
| ------------------------- | ----- | ------ | ---- | ----- |
| General Mills Sales, Inc. | legal |        |      |       |
| GENERAL MILLS SALES INC.  | legal |        |      |       |
<!--/aliases-->

## References <!--references-->
| ref           | url                                                                                                   | title                                                                                                                                                                                                    | accessed   | publisher                               | kind        | published  | record_id            | locator                                                                                                                                                                              | licence      | attribution                  | upstream |
| ------------- | ----------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------- | --------------------------------------- | ----------- | ---------- | -------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | ------------ | ---------------------------- | -------- |
| usda          | https://fdc.nal.usda.gov/food-details/2753740/nutrients                                               | USDA FoodData Central, Branded Foods (GDSN), fdc_id 2753740, version 2026-02-19                                                                                                                          | 2026-09-23 | U.S. Department of Agriculture          | catalogue   | 2026-02-19 | 2753740              | GTIN 0018000001590; brand owner GENERAL MILLS SALES INC., brand Pillsbury; record modified 2026-01-29                                                                                | CC0          |                              | GDSN     |
| photo2020     | https://images.openfoodfacts.org/images/products/000/000/181/5900/1.jpg                               | Back of a Pillsbury cinnamon rolls can (5 rolls with icing) photographed in store: Nutrition Facts panel, full ingredient statement, allergen sentence and the "Dist. by General Mills Sales, Inc." line | 2026-09-17 | Open Food Facts                         | pack        | 2020-02-22 | 0000001815900        | imgid 1, 3036 x 4048 px, uploaded 2020-02-22; filed on Open Food Facts record 0000001815900, a Pillsbury cinnamon rolls entry whose barcode is not this article's                    | CC BY-SA 3.0 | Open Food Facts contributors | off      |
| offblock      | https://search.openfoodfacts.org/search?q=code:0018000*&fields=code,brands,product_name&page_size=100 | Open Food Facts barcode block 0018000: 326 packs                                                                                                                                                         | 2026-09-17 | Open Food Facts                         | catalogue   |            |                      | 326 hits, read 2026-09-17; of the first 100 rows read that day, 80 name Pillsbury, 16 are unbranded rows whose names are Pillsbury or General Mills articles and 4 name other brands | ODbL         | Open Food Facts contributors |          |
| gs1gdsn       | https://www.gs1.org/docs/gdsn/stats/gdsn_trading_partners.pdf                                         | GS1 GDSN trading partners list                                                                                                                                                                           | 2026-09-17 | GS1                                     | registry    |            |                      | Entry "0016000110007 GENERAL MILLS SALES INC."                                                                                                                                       |              |                              |          |
| pillsburywiki | https://en.wikipedia.org/wiki/Pillsbury_Company                                                       | Pillsbury                                                                                                                                                                                                | 2026-09-17 | Wikipedia                               | publication |            |                      |                                                                                                                                                                                      | CC BY-SA 4.0 | Wikipedia contributors       |          |
| ex21          | https://www.sec.gov/Archives/edgar/data/40704/000162828026046466/exhibit211531.htm                    | General Mills, Inc. Form 10-K for fiscal 2026, Exhibit 21.1: Subsidiaries of the Registrant                                                                                                              | 2026-09-23 | U.S. Securities and Exchange Commission | registry    | 2026-07-01 | 0001628280-26-046466 | Lists GENERAL MILLS SALES, INC. and THE PILLSBURY COMPANY, LLC, both United States                                                                                                   |              |                              |          |
<!--/references-->

## About <!--about-->
General Mills Sales, Inc. is the General Mills group company named as the distributor on United States retail packaging: a Pillsbury refrigerated cinnamon roll can photographed in a store prints "DIST. BY GENERAL MILLS SALES, INC. • MINNEAPOLIS, MN 55440 USA" under the allergen sentence.[^photo2020] Exhibit 21.1 to General Mills, Inc.'s fiscal 2026 Form 10-K lists it among the subsidiaries of the registrant, beside The Pillsbury Company, LLC.[^ex21] It is the group's GDSN trading partner for the United States: GS1's own list of GDSN member companies gives it GLN 0016000110007, which is issued out of GS1 company prefix 0016000.[^gs1gdsn]

Prefix 0018000, the block that carries the Pillsbury dough, cookie and Toaster Strudel barcodes, is attributed to this company by inference. USDA FoodData Central, fed by GDSN, names General Mills Sales as brand owner of Pillsbury barcodes inside it,[^usda] and of the first 100 of the 326 Open Food Facts packs in the block read on 17 September 2026, 80 named Pillsbury and 16 more were unbranded Pillsbury or General Mills articles.[^offblock] The prefix is the six-digit United States UPC manufacturer code 018000 in its 13-digit form. Those 100 rows hold no retail flour or dry cake mix, the Pillsbury lines that antitrust review kept out of General Mills' 2001 purchase of The Pillsbury Company and that Hometown Food Company now markets, so the block reads as the General Mills side of the brand.[^pillsburywiki]
<!--/about-->