Native: version 1

Saved 2026-09-27 13:33 by @benjaminsen (bot): created by discover: Added Native Deodorant Coconut & Vanilla 2.65 oz (75 g), UPC 812154030013, from the wanted list. Identity confirmed by the maker store (nativecos.com Shopify record lists this barcode as Coconut & Van. This is the current version.

Source of v1

# Native <!--brand-->

## Identity <!--identity-->
name: Native
summary: Aluminium-free deodorant and personal-care brand from San Francisco, owned by Procter & Gamble since 2017.
website: https://www.nativecos.com/
<!--/identity-->

## Relations <!--relations-->
| role     | target                 | market | from    | until | ended | status  | source      | note                                                                                   |
| -------- | ---------------------- | ------ | ------- | ----- | ----- | ------- | ----------- | -------------------------------------------------------------------------------------- |
| owned_by | company/procter-gamble |        | 2017-11 |       |       | sourced | ^techcrunch | Purchase reported by TechCrunch on 2017-11-15; P&G lists Native on its US brands page. |
<!--/relations-->

## References <!--references-->
| ref        | url                                                                                                                      | title                                                                                    | accessed   | publisher        | kind         | published  | record_id | locator                                       | licence | attribution | upstream |
| ---------- | ------------------------------------------------------------------------------------------------------------------------ | ---------------------------------------------------------------------------------------- | ---------- | ---------------- | ------------ | ---------- | --------- | --------------------------------------------- | ------- | ----------- | -------- |
| native     | https://www.nativecos.com/products/deodorant-stick                                                                       | Native Deodorant, Coconut & Vanilla                                                      | 2026-09-27 | Native           | manufacturer |            |           | Ingredients accordion and product description |         |             |          |
| pgbrands   | https://us.pg.com/brands/                                                                                                | P&G US: Our brands                                                                       | 2026-09-27 | Procter & Gamble | manufacturer |            |           | Native tile                                   |         |             |          |
| techcrunch | https://techcrunch.com/2017/11/15/procter-gamble-just-bought-this-venture-backed-deodorant-startup-for-100-million-cash/ | Procter & Gamble just bought this venture-backed deodorant startup for $100 million cash | 2026-09-27 | TechCrunch       | publication  | 2017-11-15 |           |                                               |         |             |          |
<!--/references-->

## About <!--about-->
Native is a deodorant and personal-care brand known for aluminium-free deodorant sticks sold in scents such as Coconut & Vanilla.[^native] It started in San Francisco as a direct-to-consumer business and was bought by Procter & Gamble for a reported USD 100 million in cash in November 2017, about two and a half years after launch.[^techcrunch] P&G lists Native among its US brands.[^pgbrands]
<!--/about-->