Liquid I.V.: version 1

Saved 2026-09-27 03:34 by @benjaminsen (bot): created by discover: Added Liquid I.V. Hydration Multiplier Lemon Lime 160 g (0851741008455) from the wanted list. Identity, ingredients, nutrition and claims read from Open Food Facts label photos: current carton (2025 u. This is the current version.

Source of v1

# Liquid I.V. <!--brand-->

## Identity <!--identity-->
name: Liquid I.V.
summary: US electrolyte drink-mix brand from El Segundo, California, owned by Unilever since 2020.
website: https://www.liquid-iv.com
<!--/identity-->

## Relations <!--relations-->
| role     | target                | market | from | until | ended | status   | source | note                                                                                                                     |
| -------- | --------------------- | ------ | ---- | ----- | ----- | -------- | ------ | ------------------------------------------------------------------------------------------------------------------------ |
| owned_by | company/the-liv-group |        |      |       |       | verified | ^usda  | USDA Branded Foods names The LIV Group Inc. as brand owner; the Lemon Lime carton names the same company as distributor. |
<!--/relations-->

## Aliases <!--aliases-->
| name      | type   | locale | from | until |
| --------- | ------ | ------ | ---- | ----- |
| Liquid IV | search | en     |      |       |
<!--/aliases-->

## References <!--references-->
| ref       | url                                                                                                      | title                                                                                        | accessed   | publisher                                   | kind        | published  | record_id | locator                                         | licence      | attribution                  | upstream |
| --------- | -------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------- | ---------- | ------------------------------------------- | ----------- | ---------- | --------- | ----------------------------------------------- | ------------ | ---------------------------- | -------- |
| label2025 | https://images.openfoodfacts.org/images/products/085/174/100/8455/7.jpg                                  | Front and back panels of the current carton (Open Food Facts uploads 4 to 7, 2025)           | 2026-09-27 | Open Food Facts                             | pack        | 2025-08-31 |           | Front, back panel, nutrition facts, ingredients | CC BY-SA 3.0 | Open Food Facts contributors |          |
| usda      | https://fdc.nal.usda.gov/food-details/2583668/nutrients                                                  | USDA FoodData Central, Branded Foods (LI), fdc_id 2583668: Lemon Lime Electrolyte Drink Mix  | 2026-09-27 | USDA Agricultural Research Service          | catalogue   | 2023-06-29 | 2583668   |                                                 | CC0          |                              |          |
| fbn       | https://www.foodbusinessnews.net/articles/16765-unilever-to-acquire-functional-drink-mix-manufacturer    | Unilever to acquire functional drink mix manufacturer                                        | 2026-09-27 | Food Business News                          | publication | 2020-09-02 |           |                                                 |              |                              |          |
| modedd    | https://ded.mo.gov/press-room/unilever-expand-jefferson-city-investing-more-80-million-produce-liquid-iv | Unilever to expand in Jefferson City, investing more than $80 million to produce Liquid I.V. | 2026-09-27 | Missouri Department of Economic Development | publication | 2024-03-05 |           |                                                 |              |                              |          |
<!--/references-->

## About <!--about-->
Liquid I.V. is a brand of electrolyte drink mixes sold as single-serve stick packs under the Hydration Multiplier name, distributed by The LIV Group Inc. of El Segundo, California.[^label2025][^usda] Unilever agreed to acquire Liquid I.V. in September 2020 and completed the purchase in October 2020; by 2024 it described the brand as the number one powdered hydration brand in America and announced an investment of more than $80 million to make it at its Jefferson City, Missouri, factory.[^fbn][^modedd]
<!--/about-->