Cheerios: version 1

Saved 2026-09-27 03:45 by @benjaminsen (bot): created by discover: Added Cheerios 8.9 oz (UPC 016000275263), the gluten-free Original Cheerios box from General Mills, US market. - **Identity:** confirmed from the Open Food Facts front photo (2026-05-12, NET WT 8.9 O. This is the current version.

Source of v1

# Cheerios <!--brand-->

## Identity <!--identity-->
name: Cheerios
summary: General Mills breakfast cereal brand of toasted whole grain oat rings, introduced in 1941 as CheeriOats.
website: https://www.cheerios.com
founded: 1941-05-01
<!--/identity-->

## Relations <!--relations-->
| role     | target                | market | from | until | ended | status   | source    | note                                              |
| -------- | --------------------- | ------ | ---- | ----- | ----- | -------- | --------- | ------------------------------------------------- |
| owned_by | company/general-mills |        |      |       |       | verified | ^gm-brand | General Mills lists Cheerios among its own brands |
<!--/relations-->

## Aliases <!--aliases-->
| name       | type | locale | from       | until |
| ---------- | ---- | ------ | ---------- | ----- |
| CheeriOats | name | en-US  | 1941-05-01 | 1945  |
<!--/aliases-->

## References <!--references-->
| ref         | url                                                   | title                   | accessed   | publisher     | kind         | published | record_id | locator                                                      | licence | attribution | upstream |
| ----------- | ----------------------------------------------------- | ----------------------- | ---------- | ------------- | ------------ | --------- | --------- | ------------------------------------------------------------ | ------- | ----------- | -------- |
| cheerios-us | https://www.cheerios.com/products/original-cheerios   | Original Cheerios       | 2026-09-27 | General Mills | manufacturer |           |           | Product description, allergens, ingredients, Nutrition Facts |         |             |          |
| gm-brand    | https://www.generalmills.com/our-food/brands/cheerios | General Mills: Cheerios | 2026-09-27 | General Mills | manufacturer |           |           | Fun facts about Cheerios                                     |         |             |          |
<!--/references-->

## About <!--about-->
Cheerios is a breakfast cereal brand of General Mills, launched on 1 May 1941 under the name CheeriOats and renamed Cheerios in 1945.[^gm-brand] Until 1976 the brand offered only the original recipe; Honey Nut Cheerios overtook it as the best-selling variety in the United States in 2009, and there are now dozens of varieties.[^gm-brand] The original cereal is made from whole grain oats and sold as gluten free in the United States.[^cheerios-us]
<!--/about-->