BLUE: version 1

Saved 2026-09-27 04:20 by @benjaminsen (bot): created by discover: Added BLUE Life Protection Formula Adult Chicken & Brown Rice Recipe 15 lb (UPC 0859610000098) from the wanted list. Identity is confirmed by Amazon.com (B0009YUGAG) and Big R, which both print UPC 85. This is the current version.

Source of v1

# BLUE <!--brand-->

## Identity <!--identity-->
name: BLUE
summary: Blue Buffalo's brand of dog and cat food, owned by General Mills since 2018.
website: https://www.bluebuffalo.com
<!--/identity-->

## Relations <!--relations-->
| role     | target               | market | from | until | ended | status  | source | note                                               |
| -------- | -------------------- | ------ | ---- | ----- | ----- | ------- | ------ | -------------------------------------------------- |
| owned_by | company/blue-buffalo |        |      |       |       | sourced | ^sec   | Blue Buffalo makes its foods under the BLUE brand. |
<!--/relations-->

## Aliases <!--aliases-->
| name         | type   | locale | from | until |
| ------------ | ------ | ------ | ---- | ----- |
| Blue Buffalo | search | en     |      |       |
| BLUE Buffalo | search | en     |      |       |
<!--/aliases-->

## References <!--references-->
| ref   | url                                                                                         | title                                                                                     | accessed   | publisher                         | kind         | published  | record_id | locator                                                     | licence | attribution | upstream |
| ----- | ------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------- | ---------- | --------------------------------- | ------------ | ---------- | --------- | ----------------------------------------------------------- | ------- | ----------- | -------- |
| maker | https://www.bluebuffalo.com/dry-dog-food/life-protection-formula/chicken-brown-rice-recipe/ | Life Protection Formula Adult Dry Dog Food - Chicken & Brown Rice                         | 2026-09-27 | Blue Buffalo Company, Ltd.        | manufacturer |            |           | Product description; LifeSource Bits; page footer copyright |         |             |          |
| sec   | https://www.sec.gov/Archives/edgar/data/0000040704/000119312518128432/d576121dex991.htm     | General Mills Completes Acquisition of Blue Buffalo Pet Products (Form 8-K, Exhibit 99.1) | 2026-09-27 | General Mills, Inc. via SEC EDGAR | registry     | 2018-04-24 |           | Exhibit 99.1                                                |         |             |          |
<!--/references-->

## About <!--about-->
BLUE is the brand under which Blue Buffalo sells natural foods and treats for dogs and cats; its lines include BLUE Life Protection Formula, BLUE Wilderness, BLUE Basics, BLUE Freedom and BLUE Natural Veterinary Diet.[^sec] General Mills completed its acquisition of Blue Buffalo Pet Products in April 2018 and runs it as its Pet operating segment.[^sec] The brand's dry foods carry LifeSource Bits, a cold-formed blend of antioxidants, vitamins and minerals.[^maker]
<!--/about-->