Penny

About

Penny is a German discount supermarket chain, founded by the Leibbrand group in 1973 and fully owned by the REWE Group since 1989; it also trades in several other European countries as Penny Market or Penny Markt.^[1] The German operating company is PENNY Markt GmbH of Cologne, registered at the Amtsgericht Köln under HRB 27043.^[2] Its own label for mineral water is Elitess.^[3]

Relations

• Owned by REWE Group since 1989^[1] sourced
  Fully owned by the Rewe Group since 1989

Referenced by

• Brand owner at point of sale for Elitess Classic Natural Mineral Water 1.5 l in Germany sourced
  mineralwasser-test.com names Elitess as Penny's own label (Eigenmarke) for its mineral waters, including an Elitess Classic
• Inferred: Registered GS1 prefix used by Elitess Classic Natural Mineral Water 1.5 l derived
  Prefix 4388810; no company stub states it and no source names the registrant, so this targets the brand owner per ^mwtest. See research gaps: the registrant may be a REWE Group entity rather than Penny
• Owns Elitess in Germany sourced
  Named as Penny's own label (Eigenmarke) for mineral water

Also known as

• PENNY Markt GmbH de
• Penny Markt
• Penny Market

References

1. ↑ Wikipedia: Penny (supermarket) Wikipedia. publication. Accessed 2026-09-14. cc-by-sa-4.0. Wikipedia contributors.
2. ↑ North Data: PENNY Markt GmbH, Köln, Amtsgericht Köln HRB 27043 North Data. registry. Accessed 2026-09-14. Record: HRB 27043.
3. ↑ Mineralwasser-Test: Penny Mineralwasser, Wasser von Penny mineralwasser-test.com. publication. Published 2018-07-23. Accessed 2026-09-14.