Brand

Maybelline

American cosmetics brand founded in Chicago in 1915, owned by L'Oréal since 1996 and based in New York City.

Owned by
L'Oréal
Since
1915
Products here
11
Sold in
🇺🇸 United States

Who owns Maybelline

The company that holds the brand and every company above it, the top of the group first, each tie from a cited source.

Maybelline

Maybelline product lines 1

Maybelline products and barcodes 11

About Maybelline

Maybelline, signed on its packs as Maybelline New York, is an American cosmetics brand founded in Chicago in 1915 by pharmacist Thomas Lyle Williams, who turned the Vaseline and coal-dust mixture his sister Mabel used on her lashes into a product sold as Lash-Brow-Ine.[1] It has been a subsidiary of L'Oréal since 1996 and is based in New York City.[1]

Williams sold the company to Plough Inc. (later Schering-Plough) in Memphis in 1967; production moved from Chicago to Memphis, and in 1975 the company moved to Little Rock, Arkansas.[1] Schering-Plough sold Maybelline to the New York investment firm Wasserstein Perella & Co. in 1990, and after L'Oréal's acquisition in 1996 the headquarters moved to New York City, followed by the factory to Brooklyn in 2000.[1]

References

  1. ↑ Maybelline Wikipedia. publication. Accessed 2026-09-27. Lead; History. CC BY-SA 4.0.
Last edited 2026-09-27 View history Sign in to edit

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