{"format":"barcodepedia.product.v2","key":"00021000023226","url":"/product/021000023226/velveeta-shells-cheese-original-2-39-oz","version":{"number":3,"recorded_at":"2026-09-26T19:01:25.349Z","author_type":"site_bot","bot_pass":"family-lines","change_note":"#bp-family-subfamilies: filed under its line family/velveeta-shells-cheese-original"},"product":{"schemaVersion":2,"identity":{"gtin":"00021000023226","name":"Velveeta Shells & Cheese Original 2.39 oz","brand":"brand/velveeta","family":"family/velveeta-shells-cheese-original","status":"active","summary":"A single-serve 2.39 oz (68 g) microwavable cup of Velveeta Shells & Cheese Original, shell pasta with a pouch of cheese sauce, sold in the United States by Kraft Heinz.","category":"category/10000302","last_seen":"2026-09-25","net_content":{"unit":"g","value":68},"pack_format":"microwavable cup","last_seen_note":"Kraft Heinz United States product page for GTIN 00021000023226 and the K&K Hardware & Lumber listing (in stock), read 2026-09-25","country_of_sale":["US"],"default_observation":"us-cup-2025"},"selectedId":"us-cup-2025","observations":[{"id":"us-cup-2025","label":"United States cup, redesigned label photographed 2025","kind":"label","market":["US"],"language":"en","validFrom":null,"validUntil":null,"observed":"2025-10-01","status":"supported","source":"^label2025","note":"Open Food Facts photos imgid 6 and 7 (2025-09-24) and 8 and 9 (2025-10-01): red Velveeta wordmark, COOKS IN 3½ minutes badge; the Nutrition Facts panel is legible and prints the same figures as the 2023 label; the ingredient block has the same line breaks and words as the 2023 list but is too small in these 592 px photos to transcribe letter by letter, so the ingredient rows sit on us-label-2023","legacy":false,"ingredientsText":null,"ingredientsDeclaration":"listed","ingredientsExemptBasis":null,"ingredients":[],"panels":[{"id":"us-2025-serving","observation":"us-cup-2025","label":"Per serving, 1 package (68g)","basis":{"value":68,"unit":"g"},"basisText":"68 g","basisState":"as_sold","basisNote":"1 serving per container","declaration":"transcribed","exemptBasis":null,"source":"^label2025","note":"US Nutrition Facts, single column; read from imgid 9","calculated":false,"values":[{"key":"energy_kcal","label":"Energy","unit":"kcal","indent":false,"value":220,"qualifier":"exact","state":"known","method":"printed","printed":"220","display":"220 kcal","source":"^label2025","note":null},{"key":"fat_g","label":"Fat","unit":"g","indent":false,"value":8,"qualifier":"exact","state":"known","method":"printed","printed":"8g","display":"8 g (10% DV)","source":"^label2025","note":null},{"key":"saturated_fat_g","label":"of which saturates","unit":"g","indent":true,"value":2,"qualifier":"exact","state":"known","method":"printed","printed":"2g","display":"2 g (11% DV)","source":"^label2025","note":null},{"key":"trans_fat_g","label":"of which trans fat","unit":"g","indent":true,"value":0,"qualifier":"exact","state":"known","method":"printed","printed":"0g","display":"0 g","source":"^label2025","note":null},{"key":"cholesterol_mg","label":"Cholesterol","unit":"mg","indent":false,"value":10,"qualifier":"exact","state":"known","method":"printed","printed":"10mg","display":"10 mg (3% DV)","source":"^label2025","note":null},{"key":"carbohydrate_g","label":"Carbohydrate","unit":"g","indent":false,"value":30,"qualifier":"exact","state":"known","method":"printed","printed":"30g","display":"30 g (11% DV)","source":"^label2025","note":null},{"key":"sugars_g","label":"of which sugars","unit":"g","indent":true,"value":3,"qualifier":"exact","state":"known","method":"printed","printed":"3g","display":"3 g","source":"^label2025","note":null},{"key":"added_sugars_g","label":"of which added sugars","unit":"g","indent":true,"value":0,"qualifier":"exact","state":"known","method":"printed","printed":"0g","display":"0 g (0% DV)","source":"^label2025","note":null},{"key":"fibre_g","label":"Fibre","unit":"g","indent":false,"value":1,"qualifier":"exact","state":"known","method":"printed","printed":"1g","display":"1 g (4% DV)","source":"^label2025","note":null},{"key":"protein_g","label":"Protein","unit":"g","indent":false,"value":7,"qualifier":"exact","state":"known","method":"printed","printed":"7g","display":"7 g","source":"^label2025","note":null},{"key":"sodium_mg","label":"Sodium","unit":"mg","indent":true,"value":590,"qualifier":"exact","state":"known","method":"printed","printed":"590mg","display":"590 mg (26% DV)","source":"^label2025","note":null},{"key":"calcium_mg","label":"Calcium","unit":"mg","indent":false,"value":90,"qualifier":"exact","state":"known","method":"printed","printed":"90mg","display":"90 mg (8% DV)","source":"^label2025","note":null},{"key":"iron_mg","label":"Iron","unit":"mg","indent":false,"value":1.2,"qualifier":"exact","state":"known","method":"printed","printed":"1.2mg","display":"1.2 mg (6% DV)","source":"^label2025","note":null},{"key":"potassium_mg","label":"Potassium","unit":"mg","indent":false,"value":160,"qualifier":"exact","state":"known","method":"printed","printed":"160mg","display":"160 mg (4% DV)","source":"^label2025","note":null},{"key":"vitamin_d_ug","label":"Vitamin D","unit":"µg","indent":false,"value":0,"qualifier":"exact","state":"known","method":"printed","printed":"0mcg","display":"0 µg (0% DV)","source":"^label2025","note":null}]}],"specifications":[],"packaging":{"net_content":{"unit":"g","value":68},"pack_quantity":null,"piece_count":null,"pack_format":"microwavable cup","model_number":null},"credits":[],"images":[],"allergens":[],"claims":[{"kind":"label","note":"red roundel on the front","claim":"Cooks in 3½ minutes","source":"^front2025","observation":"us-cup-2025"},{"kind":"manufacturer","note":"stated in the maker's product benefits for this GTIN","claim":"Made with real cheese","source":"^kh","observation":"us-cup-2025"}],"gaps":[{"state":"not_researched","detail":"The 2025 ingredient block matches the 2023 list line for line but is too small in the 592 px photos to confirm every word; a sharper photo of the redesigned cup would confirm it","domain":"ingredients","source":"^label2025","observation":"us-cup-2025"}]},{"id":"us-label-2023","label":"United States cup, ingredient and nutrition panels photographed 2023","kind":"label","market":["US"],"language":"en","validFrom":null,"validUntil":null,"observed":"2023-03-17","status":"supported","source":"^label2023","note":"Open Food Facts photos imgid 3 and 4 (ingredients) and 5 (Nutrition Facts), uploaded 2023-03-17; the USDA 2023 record and the 2025 photos carry the same list","legacy":false,"ingredientsText":"ENRICHED MACARONI PRODUCT (WHEAT FLOUR, GLYCEROL MONOSTEARATE, NIACIN, FERROUS SULFATE [IRON], THIAMIN MONONITRITE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID), CHEESE SAUCE (WHEY, CANOLA OIL, CHEDDAR CHEESE [MILK, CHEESE CULTURE, SALT, ENZYMES], WHEY PROTEIN CONCENTRATE, MILK, MILK PROTEIN CONCENTRATE, SODIUM PHOSPHATE, CONTAINS LESS THAN 2% OF SALT, LACTIC ACID, SODIUM ALGINATE, SORBIC ACID AS A PRESERVATIVE, OLEORESIN PAPRIKA [COLOR], ENZYMES, CHEESE CULTURE, ANNATTO EXTRACT [COLOR], MILKFAT, NATURAL FLAVOR), MODIFIED FOOD STARCH, MALTODEXTRIN, ACETYLATED MONOGLYCERIDES, SALT, MEDIUM CHAIN TRIGLYCERIDES.","ingredientsDeclaration":"listed","ingredientsExemptBasis":null,"ingredients":[{"id":"l-01","from":null,"kind":"label","note":"compound ingredient: the shell pasta","role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":1,"parent_id":null,"ingredient":"ingredient/enriched-macaroni-product","observation":"us-label-2023","printed_name":"ENRICHED MACARONI PRODUCT","children":[{"id":"l-02","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":1,"parent_id":"l-01","ingredient":"ingredient/wheat-flour","observation":"us-label-2023","printed_name":"WHEAT FLOUR","children":[]},{"id":"l-03","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":2,"parent_id":"l-01","ingredient":"ingredient/glycerol-monostearate","observation":"us-label-2023","printed_name":"GLYCEROL MONOSTEARATE","children":[]},{"id":"l-04","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":3,"parent_id":"l-01","ingredient":"ingredient/niacin","observation":"us-label-2023","printed_name":"NIACIN","children":[]},{"id":"l-05","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":4,"parent_id":"l-01","ingredient":"ingredient/ferrous-sulfate","observation":"us-label-2023","printed_name":"FERROUS SULFATE [IRON]","children":[]},{"id":"l-06","from":null,"kind":"label","note":"printed MONONITRITE on this label and in the USDA record; the 2018 label printed MONONITRATE","role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":5,"parent_id":"l-01","ingredient":"ingredient/thiamine-mononitrate","observation":"us-label-2023","printed_name":"THIAMIN MONONITRITE [VITAMIN B1]","children":[]},{"id":"l-07","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":6,"parent_id":"l-01","ingredient":"ingredient/riboflavin","observation":"us-label-2023","printed_name":"RIBOFLAVIN [VITAMIN B2]","children":[]},{"id":"l-08","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":7,"parent_id":"l-01","ingredient":"ingredient/folic-acid","observation":"us-label-2023","printed_name":"FOLIC ACID","children":[]}]},{"id":"l-09","from":null,"kind":"label","note":"compound ingredient: the sealed sauce pouch","role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":2,"parent_id":null,"ingredient":"ingredient/cheese-sauce","observation":"us-label-2023","printed_name":"CHEESE SAUCE","children":[{"id":"l-10","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":1,"parent_id":"l-09","ingredient":"ingredient/whey","observation":"us-label-2023","printed_name":"WHEY","children":[]},{"id":"l-11","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":2,"parent_id":"l-09","ingredient":"ingredient/canola-oil","observation":"us-label-2023","printed_name":"CANOLA OIL","children":[]},{"id":"l-12","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":3,"parent_id":"l-09","ingredient":"ingredient/cheddar-cheese","observation":"us-label-2023","printed_name":"CHEDDAR CHEESE","children":[{"id":"l-13","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":1,"parent_id":"l-12","ingredient":"ingredient/milk","observation":"us-label-2023","printed_name":"MILK","children":[]},{"id":"l-14","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":2,"parent_id":"l-12","ingredient":"ingredient/cultures","observation":"us-label-2023","printed_name":"CHEESE CULTURE","children":[]},{"id":"l-15","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":3,"parent_id":"l-12","ingredient":"ingredient/salt","observation":"us-label-2023","printed_name":"SALT","children":[]},{"id":"l-16","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":4,"parent_id":"l-12","ingredient":"ingredient/enzymes","observation":"us-label-2023","printed_name":"ENZYMES","children":[]}]},{"id":"l-17","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":4,"parent_id":"l-09","ingredient":"ingredient/whey-protein-concentrate","observation":"us-label-2023","printed_name":"WHEY PROTEIN CONCENTRATE","children":[]},{"id":"l-18","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":5,"parent_id":"l-09","ingredient":"ingredient/milk","observation":"us-label-2023","printed_name":"MILK","children":[]},{"id":"l-19","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":6,"parent_id":"l-09","ingredient":"ingredient/milk-protein-concentrate","observation":"us-label-2023","printed_name":"MILK PROTEIN CONCENTRATE","children":[]},{"id":"l-20","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":7,"parent_id":"l-09","ingredient":"ingredient/sodium-phosphates","observation":"us-label-2023","printed_name":"SODIUM PHOSPHATE","children":[]},{"id":"l-21","from":null,"kind":"label","note":"first of the ingredients after \"CONTAINS LESS THAN 2% OF\"","role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":8,"parent_id":"l-09","ingredient":"ingredient/salt","observation":"us-label-2023","printed_name":"SALT","children":[]},{"id":"l-22","from":null,"kind":"label","note":"less than 2%","role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":9,"parent_id":"l-09","ingredient":"ingredient/lactic-acid","observation":"us-label-2023","printed_name":"LACTIC ACID","children":[]},{"id":"l-23","from":null,"kind":"label","note":"less than 2%","role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":10,"parent_id":"l-09","ingredient":"ingredient/sodium-alginate","observation":"us-label-2023","printed_name":"SODIUM ALGINATE","children":[]},{"id":"l-24","from":null,"kind":"label","note":"less than 2%","role":"preservative","basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":11,"parent_id":"l-09","ingredient":"ingredient/sorbic-acid","observation":"us-label-2023","printed_name":"SORBIC ACID AS A PRESERVATIVE","children":[]},{"id":"l-25","from":null,"kind":"label","note":"less than 2%","role":"colour","basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":12,"parent_id":"l-09","ingredient":"ingredient/paprika-oleoresin","observation":"us-label-2023","printed_name":"OLEORESIN PAPRIKA [COLOR]","children":[]},{"id":"l-26","from":null,"kind":"label","note":"less than 2%","role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":13,"parent_id":"l-09","ingredient":"ingredient/enzymes","observation":"us-label-2023","printed_name":"ENZYMES","children":[]},{"id":"l-27","from":null,"kind":"label","note":"less than 2%","role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":14,"parent_id":"l-09","ingredient":"ingredient/cultures","observation":"us-label-2023","printed_name":"CHEESE CULTURE","children":[]},{"id":"l-28","from":null,"kind":"label","note":"less than 2%","role":"colour","basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":15,"parent_id":"l-09","ingredient":"ingredient/annatto","observation":"us-label-2023","printed_name":"ANNATTO EXTRACT [COLOR]","children":[]},{"id":"l-29","from":null,"kind":"label","note":"less than 2%","role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":16,"parent_id":"l-09","ingredient":"ingredient/butterfat","observation":"us-label-2023","printed_name":"MILKFAT","children":[]},{"id":"l-30","from":null,"kind":"label","note":"less than 2%","role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":17,"parent_id":"l-09","ingredient":"ingredient/natural-flavourings","observation":"us-label-2023","printed_name":"NATURAL FLAVOR","children":[]}]},{"id":"l-31","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":3,"parent_id":null,"ingredient":"ingredient/modified-starch","observation":"us-label-2023","printed_name":"MODIFIED FOOD STARCH","children":[]},{"id":"l-32","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":4,"parent_id":null,"ingredient":"ingredient/maltodextrin","observation":"us-label-2023","printed_name":"MALTODEXTRIN","children":[]},{"id":"l-33","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":5,"parent_id":null,"ingredient":"ingredient/acetylated-monoglycerides","observation":"us-label-2023","printed_name":"ACETYLATED MONOGLYCERIDES","children":[]},{"id":"l-34","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":6,"parent_id":null,"ingredient":"ingredient/salt","observation":"us-label-2023","printed_name":"SALT","children":[]},{"id":"l-35","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":7,"parent_id":null,"ingredient":"ingredient/medium-chain-triglycerides","observation":"us-label-2023","printed_name":"MEDIUM CHAIN TRIGLYCERIDES","children":[]}],"panels":[{"id":"us-2023-serving","observation":"us-label-2023","label":"Per serving, 1 package (68g)","basis":{"value":68,"unit":"g"},"basisText":"68 g","basisState":"as_sold","basisNote":"1 serving per container","declaration":"transcribed","exemptBasis":null,"source":"^label2023","note":"US Nutrition Facts, single column; read from imgid 5","calculated":false,"values":[{"key":"energy_kcal","label":"Energy","unit":"kcal","indent":false,"value":220,"qualifier":"exact","state":"known","method":"printed","printed":"220","display":"220 kcal","source":"^label2023","note":null},{"key":"fat_g","label":"Fat","unit":"g","indent":false,"value":8,"qualifier":"exact","state":"known","method":"printed","printed":"8g","display":"8 g (10% DV)","source":"^label2023","note":null},{"key":"saturated_fat_g","label":"of which saturates","unit":"g","indent":true,"value":2,"qualifier":"exact","state":"known","method":"printed","printed":"2g","display":"2 g (11% DV)","source":"^label2023","note":null},{"key":"trans_fat_g","label":"of which trans fat","unit":"g","indent":true,"value":0,"qualifier":"exact","state":"known","method":"printed","printed":"0g","display":"0 g","source":"^label2023","note":null},{"key":"cholesterol_mg","label":"Cholesterol","unit":"mg","indent":false,"value":10,"qualifier":"exact","state":"known","method":"printed","printed":"10mg","display":"10 mg (3% DV)","source":"^label2023","note":null},{"key":"carbohydrate_g","label":"Carbohydrate","unit":"g","indent":false,"value":30,"qualifier":"exact","state":"known","method":"printed","printed":"30g","display":"30 g (11% DV)","source":"^label2023","note":null},{"key":"sugars_g","label":"of which sugars","unit":"g","indent":true,"value":3,"qualifier":"exact","state":"known","method":"printed","printed":"3g","display":"3 g","source":"^label2023","note":null},{"key":"added_sugars_g","label":"of which added sugars","unit":"g","indent":true,"value":0,"qualifier":"exact","state":"known","method":"printed","printed":"0g","display":"0 g (0% DV)","source":"^label2023","note":null},{"key":"fibre_g","label":"Fibre","unit":"g","indent":false,"value":1,"qualifier":"exact","state":"known","method":"printed","printed":"1g","display":"1 g (4% DV)","source":"^label2023","note":null},{"key":"protein_g","label":"Protein","unit":"g","indent":false,"value":7,"qualifier":"exact","state":"known","method":"printed","printed":"7g","display":"7 g","source":"^label2023","note":null},{"key":"sodium_mg","label":"Sodium","unit":"mg","indent":true,"value":590,"qualifier":"exact","state":"known","method":"printed","printed":"590mg","display":"590 mg (26% DV)","source":"^label2023","note":null},{"key":"calcium_mg","label":"Calcium","unit":"mg","indent":false,"value":90,"qualifier":"exact","state":"known","method":"printed","printed":"90mg","display":"90 mg (8% DV)","source":"^label2023","note":null},{"key":"iron_mg","label":"Iron","unit":"mg","indent":false,"value":1.2,"qualifier":"exact","state":"known","method":"printed","printed":"1.2mg","display":"1.2 mg (6% DV)","source":"^label2023","note":null},{"key":"potassium_mg","label":"Potassium","unit":"mg","indent":false,"value":160,"qualifier":"exact","state":"known","method":"printed","printed":"160mg","display":"160 mg (4% DV)","source":"^label2023","note":null},{"key":"vitamin_d_ug","label":"Vitamin D","unit":"µg","indent":false,"value":0,"qualifier":"exact","state":"known","method":"printed","printed":"0mcg","display":"0 µg (0% DV)","source":"^label2023","note":null}]}],"specifications":[],"packaging":{"net_content":{"unit":"g","value":68},"pack_quantity":null,"piece_count":null,"pack_format":"microwavable cup","model_number":null},"credits":[],"images":[],"allergens":[{"note":"printed \"CONTAINS: WHEAT, MILK.\"","source":"^label2023","allergen":"wheat","declaration":"contains","observation":"us-label-2023"},{"note":"printed \"CONTAINS: WHEAT, MILK.\"","source":"^label2023","allergen":"milk","declaration":"contains","observation":"us-label-2023"}],"claims":[],"gaps":[]},{"id":"us-label-2018","label":"United States cup, earlier ingredient panel photographed 2018","kind":"label","market":["US"],"language":"en","validFrom":null,"validUntil":null,"observed":"2018-09-16","status":"supported","source":"^label2018","note":"Open Food Facts photo imgid 1, uploaded 2018-09-16 and filed under French, shows an English US panel; the cheese sauce lists cheddar cheese and milk before canola oil and the older panel above it still prints Vitamin A and Vitamin C lines","legacy":false,"ingredientsText":"ENRICHED MACARONI PRODUCT (WHEAT FLOUR, GLYCEROL MONOSTEARATE, NIACIN, FERROUS SULFATE [IRON], THIAMIN MONONITRATE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID); CHEESE SAUCE (WHEY, CHEDDAR CHEESE [MILK, CHEESE CULTURE, SALT, ENZYMES], MILK, WHEY PROTEIN CONCENTRATE, CANOLA OIL, SODIUM PHOSPHATE, MILK PROTEIN CONCENTRATE, CONTAINS LESS THAN 2% OF SALT, LACTIC ACID, SODIUM ALGINATE, SORBIC ACID AS A PRESERVATIVE, OLEORESIN PAPRIKA [COLOR], ENZYMES, CHEESE CULTURE, ANNATTO EXTRACT [COLOR], MILKFAT, NATURAL FLAVOR); MODIFIED FOOD STARCH, MALTODEXTRIN, ACETYLATED MONOGLYCERIDES, SALT, MEDIUM CHAIN TRIGLYCERIDES.","ingredientsDeclaration":"listed","ingredientsExemptBasis":null,"ingredients":[{"id":"o-01","from":null,"kind":"label","note":"compound ingredient: the shell pasta; until is the upload date of the photograph this list was read from","role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":1,"parent_id":null,"ingredient":"ingredient/enriched-macaroni-product","observation":"us-label-2018","printed_name":"ENRICHED MACARONI PRODUCT","children":[{"id":"o-02","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":1,"parent_id":"o-01","ingredient":"ingredient/wheat-flour","observation":"us-label-2018","printed_name":"WHEAT FLOUR","children":[]},{"id":"o-03","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":2,"parent_id":"o-01","ingredient":"ingredient/glycerol-monostearate","observation":"us-label-2018","printed_name":"GLYCEROL MONOSTEARATE","children":[]},{"id":"o-04","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":3,"parent_id":"o-01","ingredient":"ingredient/niacin","observation":"us-label-2018","printed_name":"NIACIN","children":[]},{"id":"o-05","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":4,"parent_id":"o-01","ingredient":"ingredient/ferrous-sulfate","observation":"us-label-2018","printed_name":"FERROUS SULFATE [IRON]","children":[]},{"id":"o-06","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":5,"parent_id":"o-01","ingredient":"ingredient/thiamine-mononitrate","observation":"us-label-2018","printed_name":"THIAMIN MONONITRATE [VITAMIN B1]","children":[]},{"id":"o-07","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":6,"parent_id":"o-01","ingredient":"ingredient/riboflavin","observation":"us-label-2018","printed_name":"RIBOFLAVIN [VITAMIN B2]","children":[]},{"id":"o-08","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":7,"parent_id":"o-01","ingredient":"ingredient/folic-acid","observation":"us-label-2018","printed_name":"FOLIC ACID","children":[]}]},{"id":"o-09","from":null,"kind":"label","note":"compound ingredient; in this revision cheddar cheese and milk come before canola oil","role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":2,"parent_id":null,"ingredient":"ingredient/cheese-sauce","observation":"us-label-2018","printed_name":"CHEESE SAUCE","children":[{"id":"o-10","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":1,"parent_id":"o-09","ingredient":"ingredient/whey","observation":"us-label-2018","printed_name":"WHEY","children":[]},{"id":"o-11","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":2,"parent_id":"o-09","ingredient":"ingredient/cheddar-cheese","observation":"us-label-2018","printed_name":"CHEDDAR CHEESE","children":[{"id":"o-12","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":1,"parent_id":"o-11","ingredient":"ingredient/milk","observation":"us-label-2018","printed_name":"MILK","children":[]},{"id":"o-13","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":2,"parent_id":"o-11","ingredient":"ingredient/cultures","observation":"us-label-2018","printed_name":"CHEESE CULTURE","children":[]},{"id":"o-14","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":3,"parent_id":"o-11","ingredient":"ingredient/salt","observation":"us-label-2018","printed_name":"SALT","children":[]},{"id":"o-15","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":4,"parent_id":"o-11","ingredient":"ingredient/enzymes","observation":"us-label-2018","printed_name":"ENZYMES","children":[]}]},{"id":"o-16","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":3,"parent_id":"o-09","ingredient":"ingredient/milk","observation":"us-label-2018","printed_name":"MILK","children":[]},{"id":"o-17","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":4,"parent_id":"o-09","ingredient":"ingredient/whey-protein-concentrate","observation":"us-label-2018","printed_name":"WHEY PROTEIN CONCENTRATE","children":[]},{"id":"o-18","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":5,"parent_id":"o-09","ingredient":"ingredient/canola-oil","observation":"us-label-2018","printed_name":"CANOLA OIL","children":[]},{"id":"o-19","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":6,"parent_id":"o-09","ingredient":"ingredient/sodium-phosphates","observation":"us-label-2018","printed_name":"SODIUM PHOSPHATE","children":[]},{"id":"o-20","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":7,"parent_id":"o-09","ingredient":"ingredient/milk-protein-concentrate","observation":"us-label-2018","printed_name":"MILK PROTEIN CONCENTRATE","children":[]},{"id":"o-21","from":null,"kind":"label","note":"first of the ingredients after \"CONTAINS LESS THAN 2% OF\"","role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":8,"parent_id":"o-09","ingredient":"ingredient/salt","observation":"us-label-2018","printed_name":"SALT","children":[]},{"id":"o-22","from":null,"kind":"label","note":"less than 2%","role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":9,"parent_id":"o-09","ingredient":"ingredient/lactic-acid","observation":"us-label-2018","printed_name":"LACTIC ACID","children":[]},{"id":"o-23","from":null,"kind":"label","note":"less than 2%","role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":10,"parent_id":"o-09","ingredient":"ingredient/sodium-alginate","observation":"us-label-2018","printed_name":"SODIUM ALGINATE","children":[]},{"id":"o-24","from":null,"kind":"label","note":"less than 2%","role":"preservative","basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":11,"parent_id":"o-09","ingredient":"ingredient/sorbic-acid","observation":"us-label-2018","printed_name":"SORBIC ACID AS A PRESERVATIVE","children":[]},{"id":"o-25","from":null,"kind":"label","note":"less than 2%","role":"colour","basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":12,"parent_id":"o-09","ingredient":"ingredient/paprika-oleoresin","observation":"us-label-2018","printed_name":"OLEORESIN PAPRIKA [COLOR]","children":[]},{"id":"o-26","from":null,"kind":"label","note":"less than 2%","role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":13,"parent_id":"o-09","ingredient":"ingredient/enzymes","observation":"us-label-2018","printed_name":"ENZYMES","children":[]},{"id":"o-27","from":null,"kind":"label","note":"less than 2%","role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":14,"parent_id":"o-09","ingredient":"ingredient/cultures","observation":"us-label-2018","printed_name":"CHEESE CULTURE","children":[]},{"id":"o-28","from":null,"kind":"label","note":"less than 2%","role":"colour","basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":15,"parent_id":"o-09","ingredient":"ingredient/annatto","observation":"us-label-2018","printed_name":"ANNATTO EXTRACT [COLOR]","children":[]},{"id":"o-29","from":null,"kind":"label","note":"less than 2%","role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":16,"parent_id":"o-09","ingredient":"ingredient/butterfat","observation":"us-label-2018","printed_name":"MILKFAT","children":[]},{"id":"o-30","from":null,"kind":"label","note":"less than 2%","role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":17,"parent_id":"o-09","ingredient":"ingredient/natural-flavourings","observation":"us-label-2018","printed_name":"NATURAL FLAVOR","children":[]}]},{"id":"o-31","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":3,"parent_id":null,"ingredient":"ingredient/modified-starch","observation":"us-label-2018","printed_name":"MODIFIED FOOD STARCH","children":[]},{"id":"o-32","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":4,"parent_id":null,"ingredient":"ingredient/maltodextrin","observation":"us-label-2018","printed_name":"MALTODEXTRIN","children":[]},{"id":"o-33","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":5,"parent_id":null,"ingredient":"ingredient/acetylated-monoglycerides","observation":"us-label-2018","printed_name":"ACETYLATED MONOGLYCERIDES","children":[]},{"id":"o-34","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":6,"parent_id":null,"ingredient":"ingredient/salt","observation":"us-label-2018","printed_name":"SALT","children":[]},{"id":"o-35","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":7,"parent_id":null,"ingredient":"ingredient/medium-chain-triglycerides","observation":"us-label-2018","printed_name":"MEDIUM CHAIN TRIGLYCERIDES","children":[]}],"panels":[],"specifications":[],"packaging":{"net_content":null,"pack_quantity":null,"piece_count":null,"pack_format":"microwavable cup","model_number":null},"credits":[],"images":[],"allergens":[{"note":"printed \"CONTAINS: WHEAT, MILK.\"","source":"^label2018","allergen":"wheat","declaration":"contains","observation":"us-label-2018"},{"note":"printed \"CONTAINS: WHEAT, MILK.\"","source":"^label2018","allergen":"milk","declaration":"contains","observation":"us-label-2018"}],"claims":[],"gaps":[]},{"id":"usda-2023","label":"USDA Branded Foods label record, 2023","kind":"label","market":["US"],"language":"en","validFrom":null,"validUntil":null,"observed":"2023-07-13","status":"supported","source":"^usda","note":"Same list as the 2023 photographs; ingredient rows are recorded once under us-label-2023. Household serving 1 package (68g), package weight 2.39 oz","legacy":false,"ingredientsText":"ENRICHED MACARONI PRODUCT (WHEAT FLOUR, GLYCEROL MONOSTEARATE, NIACIN, FERROUS SULFATE [IRON], THIAMIN MONONITRITE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID), CHEESE SAUCE (WHEY, CANOLA OIL, CHEDDAR CHEESE [MILK, CHEESE CULTURE, SALT, ENZYMES], WHEY PROTEIN CONCENTRATE, MILK, MILK PROTEIN CONCENTRATE, SODIUM PHOSPHATE, CONTAINS LESS THAN 2% OF SALT, LACTIC ACID, SODIUM ALGINATE, SORBIC ACID AS A PRESERVATIVE, OLEORESIN PAPRIKA [COLOR], ENZYMES, CHEESE CULTURE, ANNATTO EXTRACT [COLOR], MILKFAT, NATURAL FLAVOR), MODIFIED FOOD STARCH, MALTODEXTRIN, ACETYLATED MONOGLYCERIDES, SALT, MEDIUM CHAIN TRIGLYCERIDES","ingredientsDeclaration":"listed","ingredientsExemptBasis":null,"ingredients":[],"panels":[{"id":"usda-2023-100g","observation":"usda-2023","label":"Per 100 g (USDA FoodData Central)","basis":{"value":100,"unit":"g"},"basisText":"100 g","basisState":"as_sold","basisNote":null,"declaration":"transcribed","exemptBasis":null,"source":"^usda","note":"USDA normalises the per-package label (68 g) to 100 g; values are USDA's, not printed","calculated":false,"values":[{"key":"energy_kcal","label":"Energy","unit":"kcal","indent":false,"value":324,"qualifier":"exact","state":"known","method":"normalized","printed":null,"display":"324 kcal","source":"^usda","note":null},{"key":"fat_g","label":"Fat","unit":"g","indent":false,"value":11.76,"qualifier":"exact","state":"known","method":"normalized","printed":null,"display":"11.76 g","source":"^usda","note":null},{"key":"saturated_fat_g","label":"of which saturates","unit":"g","indent":true,"value":2.94,"qualifier":"exact","state":"known","method":"normalized","printed":null,"display":"2.94 g","source":"^usda","note":null},{"key":"trans_fat_g","label":"of which trans fat","unit":"g","indent":true,"value":0,"qualifier":"exact","state":"known","method":"normalized","printed":null,"display":"0 g","source":"^usda","note":null},{"key":"cholesterol_mg","label":"Cholesterol","unit":"mg","indent":false,"value":15,"qualifier":"exact","state":"known","method":"normalized","printed":null,"display":"15 mg","source":"^usda","note":null},{"key":"carbohydrate_g","label":"Carbohydrate","unit":"g","indent":false,"value":44.12,"qualifier":"exact","state":"known","method":"normalized","printed":null,"display":"44.12 g","source":"^usda","note":null},{"key":"sugars_g","label":"of which sugars","unit":"g","indent":true,"value":4.41,"qualifier":"exact","state":"known","method":"normalized","printed":null,"display":"4.41 g","source":"^usda","note":null},{"key":"added_sugars_g","label":"of which added sugars","unit":"g","indent":true,"value":0,"qualifier":"exact","state":"known","method":"normalized","printed":null,"display":"0 g","source":"^usda","note":null},{"key":"fibre_g","label":"Fibre","unit":"g","indent":false,"value":1.5,"qualifier":"exact","state":"known","method":"normalized","printed":null,"display":"1.5 g","source":"^usda","note":null},{"key":"protein_g","label":"Protein","unit":"g","indent":false,"value":10.29,"qualifier":"exact","state":"known","method":"normalized","printed":null,"display":"10.29 g","source":"^usda","note":null},{"key":"sodium_mg","label":"Sodium","unit":"mg","indent":true,"value":868,"qualifier":"exact","state":"known","method":"normalized","printed":null,"display":"868 mg","source":"^usda","note":null},{"key":"calcium_mg","label":"Calcium","unit":"mg","indent":false,"value":132,"qualifier":"exact","state":"known","method":"normalized","printed":null,"display":"132 mg","source":"^usda","note":null},{"key":"iron_mg","label":"Iron","unit":"mg","indent":false,"value":1.76,"qualifier":"exact","state":"known","method":"normalized","printed":null,"display":"1.76 mg","source":"^usda","note":null},{"key":"potassium_mg","label":"Potassium","unit":"mg","indent":false,"value":235,"qualifier":"exact","state":"known","method":"normalized","printed":null,"display":"235 mg","source":"^usda","note":null}]}],"specifications":[],"packaging":{"net_content":{"unit":"oz","value":2.39},"pack_quantity":null,"piece_count":null,"pack_format":null,"model_number":null},"credits":[],"images":[],"allergens":[],"claims":[],"gaps":[]},{"id":"__legacy","label":"Evidence awaiting context review","kind":"legacy","market":[],"language":null,"validFrom":null,"validUntil":null,"observed":null,"status":"unconfirmed","source":null,"note":null,"legacy":true,"ingredientsText":null,"ingredientsDeclaration":null,"ingredientsExemptBasis":null,"ingredients":[],"panels":[],"specifications":[],"packaging":{},"credits":[],"images":[{"url":"https://world.openfoodfacts.org/product/0021000023226","kind":"front","note":null,"asset":"front-1f726a09.jpg","source":"open-food-facts","licence":"cc-by-sa-3.0","accessed":"2026-09-25","upscaled":null,"attribution":"Open Food Facts contributors","observation":null,"download_url":null,"match_method":"barcode","retrieved_at":"2026-09-25T12:02:40.643Z","stored_width":592,"stored_height":1280,"original_width":592,"matched_barcode":"0021000023226","original_height":1280,"match_confidence":1,"source_image_url":"https://images.openfoodfacts.org/images/products/002/100/002/3226/front_en.37.full.jpg","provider_image_id":"front_en","provider_entity_id":"0021000023226"},{"url":"https://world.openfoodfacts.org/product/0021000023226","kind":"ingredients","note":null,"asset":"ingredients-f6b06b36.jpg","source":"open-food-facts","licence":"cc-by-sa-3.0","accessed":"2026-09-25","upscaled":null,"attribution":"Open Food Facts contributors","observation":null,"download_url":null,"match_method":"barcode","retrieved_at":"2026-09-25T12:02:41.110Z","stored_width":1224,"stored_height":519,"original_width":1224,"matched_barcode":"0021000023226","original_height":519,"match_confidence":1,"source_image_url":"https://images.openfoodfacts.org/images/products/002/100/002/3226/ingredients_en.13.full.jpg","provider_image_id":"ingredients_en","provider_entity_id":"0021000023226"},{"url":"https://world.openfoodfacts.org/product/0021000023226","kind":"nutrition","note":null,"asset":"nutrition-6fd8ce30.jpg","source":"open-food-facts","licence":"cc-by-sa-3.0","accessed":"2026-09-25","upscaled":null,"attribution":"Open Food Facts contributors","observation":null,"download_url":null,"match_method":"barcode","retrieved_at":"2026-09-25T12:02:42.812Z","stored_width":592,"stored_height":1280,"original_width":592,"matched_barcode":"0021000023226","original_height":1280,"match_confidence":1,"source_image_url":"https://images.openfoodfacts.org/images/products/002/100/002/3226/nutrition_en.39.full.jpg","provider_image_id":"nutrition_en","provider_entity_id":"0021000023226"}],"allergens":[],"claims":[],"gaps":[{"state":"unknown","detail":"No photo shows a \"Product of\" statement; the Amazon.com listing's Region of Origin USA attribute is a retailer field and was not used for country_of_origin","domain":"identity","source":"^amazon","observation":null},{"state":"unknown","detail":"The manufacturing plant is not named on the photographed panels; only the Kraft Heinz Foods Company distributor block is printed","domain":"relationships","source":null,"observation":null},{"state":"disputed","detail":"Open Food Facts' typed energy (259 kcal and 1377 kJ per 100 g) disagrees with the label's 220 kcal per 68 g package (324 kcal per 100 g in USDA's record); the typed figures were not used","domain":"evidence","source":"^off","observation":null},{"state":"disputed","detail":"Open Food Facts countries_tags lists France; every photographed label is an English US panel and no French listing was found, so only US is recorded","domain":"markets","source":"^off","observation":null},{"state":"disputed","detail":"The Amazon.com listing gives Unit Count 2.19 Ounce and item weight 2.88 ounces against NET WT 2.39 OZ (68g); the listing's weight attributes were not used","domain":"evidence","source":"^amazon","observation":null}]}],"selected":{"id":"us-cup-2025","label":"United States cup, redesigned label photographed 2025","kind":"label","market":["US"],"language":"en","validFrom":null,"validUntil":null,"observed":"2025-10-01","status":"supported","source":"^label2025","note":"Open Food Facts photos imgid 6 and 7 (2025-09-24) and 8 and 9 (2025-10-01): red Velveeta wordmark, COOKS IN 3½ minutes badge; the Nutrition Facts panel is legible and prints the same figures as the 2023 label; the ingredient block has the same line breaks and words as the 2023 list but is too small in these 592 px photos to transcribe letter by letter, so the ingredient rows sit on us-label-2023","legacy":false,"ingredientsText":null,"ingredientsDeclaration":"listed","ingredientsExemptBasis":null,"ingredients":[],"panels":[{"id":"us-2025-serving","observation":"us-cup-2025","label":"Per serving, 1 package (68g)","basis":{"value":68,"unit":"g"},"basisText":"68 g","basisState":"as_sold","basisNote":"1 serving per container","declaration":"transcribed","exemptBasis":null,"source":"^label2025","note":"US Nutrition Facts, single column; read from imgid 9","calculated":false,"values":[{"key":"energy_kcal","label":"Energy","unit":"kcal","indent":false,"value":220,"qualifier":"exact","state":"known","method":"printed","printed":"220","display":"220 kcal","source":"^label2025","note":null},{"key":"fat_g","label":"Fat","unit":"g","indent":false,"value":8,"qualifier":"exact","state":"known","method":"printed","printed":"8g","display":"8 g (10% DV)","source":"^label2025","note":null},{"key":"saturated_fat_g","label":"of which saturates","unit":"g","indent":true,"value":2,"qualifier":"exact","state":"known","method":"printed","printed":"2g","display":"2 g (11% DV)","source":"^label2025","note":null},{"key":"trans_fat_g","label":"of which trans fat","unit":"g","indent":true,"value":0,"qualifier":"exact","state":"known","method":"printed","printed":"0g","display":"0 g","source":"^label2025","note":null},{"key":"cholesterol_mg","label":"Cholesterol","unit":"mg","indent":false,"value":10,"qualifier":"exact","state":"known","method":"printed","printed":"10mg","display":"10 mg (3% DV)","source":"^label2025","note":null},{"key":"carbohydrate_g","label":"Carbohydrate","unit":"g","indent":false,"value":30,"qualifier":"exact","state":"known","method":"printed","printed":"30g","display":"30 g (11% DV)","source":"^label2025","note":null},{"key":"sugars_g","label":"of which sugars","unit":"g","indent":true,"value":3,"qualifier":"exact","state":"known","method":"printed","printed":"3g","display":"3 g","source":"^label2025","note":null},{"key":"added_sugars_g","label":"of which added sugars","unit":"g","indent":true,"value":0,"qualifier":"exact","state":"known","method":"printed","printed":"0g","display":"0 g (0% DV)","source":"^label2025","note":null},{"key":"fibre_g","label":"Fibre","unit":"g","indent":false,"value":1,"qualifier":"exact","state":"known","method":"printed","printed":"1g","display":"1 g (4% DV)","source":"^label2025","note":null},{"key":"protein_g","label":"Protein","unit":"g","indent":false,"value":7,"qualifier":"exact","state":"known","method":"printed","printed":"7g","display":"7 g","source":"^label2025","note":null},{"key":"sodium_mg","label":"Sodium","unit":"mg","indent":true,"value":590,"qualifier":"exact","state":"known","method":"printed","printed":"590mg","display":"590 mg (26% DV)","source":"^label2025","note":null},{"key":"calcium_mg","label":"Calcium","unit":"mg","indent":false,"value":90,"qualifier":"exact","state":"known","method":"printed","printed":"90mg","display":"90 mg (8% DV)","source":"^label2025","note":null},{"key":"iron_mg","label":"Iron","unit":"mg","indent":false,"value":1.2,"qualifier":"exact","state":"known","method":"printed","printed":"1.2mg","display":"1.2 mg (6% DV)","source":"^label2025","note":null},{"key":"potassium_mg","label":"Potassium","unit":"mg","indent":false,"value":160,"qualifier":"exact","state":"known","method":"printed","printed":"160mg","display":"160 mg (4% DV)","source":"^label2025","note":null},{"key":"vitamin_d_ug","label":"Vitamin D","unit":"µg","indent":false,"value":0,"qualifier":"exact","state":"known","method":"printed","printed":"0mcg","display":"0 µg (0% DV)","source":"^label2025","note":null}]}],"specifications":[],"packaging":{"net_content":{"unit":"g","value":68},"pack_quantity":null,"piece_count":null,"pack_format":"microwavable cup","model_number":null},"credits":[],"images":[],"allergens":[],"claims":[{"kind":"label","note":"red roundel on the front","claim":"Cooks in 3½ minutes","source":"^front2025","observation":"us-cup-2025"},{"kind":"manufacturer","note":"stated in the maker's product benefits for this GTIN","claim":"Made with real cheese","source":"^kh","observation":"us-cup-2025"}],"gaps":[{"state":"not_researched","detail":"The 2025 ingredient block matches the 2023 list line for line but is too small in the 592 px photos to confirm every word; a sharper photo of the redesigned cup would confirm it","domain":"ingredients","source":"^label2025","observation":"us-cup-2025"}]},"references":[{"ref":"label2025","url":"https://images.openfoodfacts.org/images/products/002/100/002/3226/9.jpg","kind":"pack","title":"Back panel photograph of the 2.39 oz cup: Nutrition Facts, ingredient list, distributor block and UPC","licence":"cc-by-sa-3.0","locator":"back panel (imgid 9; same panel in imgid 7 of 2025-09-24)","accessed":"2026-09-25","upstream":"https://world.openfoodfacts.org/product/0021000023226","published":"2025-10-01","publisher":"Open Food Facts","record_id":"0021000023226","attribution":"Open Food Facts contributors"},{"ref":"front2025","url":"https://images.openfoodfacts.org/images/products/002/100/002/3226/8.jpg","kind":"pack","title":"Front photograph of the 2.39 oz cup, redesigned label","licence":"cc-by-sa-3.0","locator":"front (imgid 8; same design in imgid 6 of 2025-09-24)","accessed":"2026-09-25","upstream":"https://world.openfoodfacts.org/product/0021000023226","published":"2025-10-01","publisher":"Open Food Facts","record_id":"0021000023226","attribution":"Open Food Facts contributors"},{"ref":"label2023","url":"https://images.openfoodfacts.org/images/products/002/100/002/3226/4.jpg","kind":"pack","title":"Ingredient list and Nutrition Facts photographs of the 2.39 oz cup, 2023","licence":"cc-by-sa-3.0","locator":"ingredients imgid 3 and 4, Nutrition Facts imgid 5","accessed":"2026-09-25","upstream":"https://world.openfoodfacts.org/product/0021000023226","published":"2023-03-17","publisher":"Open Food Facts","record_id":"0021000023226","attribution":"Open Food Facts contributors"},{"ref":"label2018","url":"https://images.openfoodfacts.org/images/products/002/100/002/3226/1.jpg","kind":"pack","title":"Ingredient list photograph of the cup, 2018","licence":"cc-by-sa-3.0","locator":"ingredient panel (imgid 1)","accessed":"2026-09-25","upstream":"https://world.openfoodfacts.org/product/0021000023226","published":"2018-09-16","publisher":"Open Food Facts","record_id":"0021000023226","attribution":"Open Food Facts contributors"},{"ref":"front2021","url":"https://images.openfoodfacts.org/images/products/002/100/002/3226/2.jpg","kind":"pack","title":"Front photograph of the cup, Liquid Gold label","licence":"cc-by-sa-3.0","locator":"front (imgid 2)","accessed":"2026-09-25","upstream":"https://world.openfoodfacts.org/product/0021000023226","published":"2021-10-26","publisher":"Open Food Facts","record_id":"0021000023226","attribution":"Open Food Facts contributors"},{"ref":"off","url":"https://world.openfoodfacts.org/product/0021000023226","kind":"catalogue","title":"Open Food Facts: Shells & Cheese Original (Velveeta), 2.39 oz (68g)","licence":"ODbL","locator":"product record, last modified 2026-07-31","accessed":"2026-09-25","upstream":null,"published":"2026-07-31","publisher":"Open Food Facts","record_id":"0021000023226","attribution":null},{"ref":"usda","url":"https://fdc.nal.usda.gov/food-details/2594678/nutrients","kind":"registry","title":"USDA FoodData Central, Branded Foods (LI), fdc_id 2594678, VELVEETA ORIGINAL SHELLS & CHEESE","licence":"cc0","locator":"brand_owner, ingredients, nutrients, household serving 1 package (68g), package weight 2.39 oz","accessed":"2026-09-25","upstream":"Label Insight","published":"2023-07-13","publisher":"U.S. Department of Agriculture","record_id":"2594678","attribution":null},{"ref":"kh","url":"https://www.kraftheinz.com/velveeta/products/00021000023226-shells-cheese-original-microwavable-shell-pasta-cheese-sauce","kind":"manufacturer","title":"Kraft Heinz: Velveeta Shells & Cheese Original Microwavable Shell Pasta & Cheese Sauce (United States)","licence":null,"locator":"product benefits, description, UPC codes; size selector lists the 4-pack 00021000023394 and the 5 oz Big Cup 00021000065561","accessed":"2026-09-25","upstream":null,"published":null,"publisher":"The Kraft Heinz Company","record_id":"00021000023226","attribution":null},{"ref":"amazon","url":"https://www.amazon.com/dp/B0040HDXTY","kind":"retailer","title":"Amazon.com: Velveeta Shells and Cheese Mac and Cheese Dinner Cup, Original, 2.39 oz","licence":null,"locator":"Product details: UPC 021000023226, Global Trade Identification Number 00021000023226, Manufacturer Kraft Heinz","accessed":"2026-09-25","upstream":null,"published":null,"publisher":"Amazon.com","record_id":"B0040HDXTY","attribution":null},{"ref":"kk","url":"https://kkhardware.com/p/velveeta-mac-021000023226","kind":"retailer","title":"K&K Hardware & Lumber: Velveeta Mac","licence":null,"locator":"product structured data: gtin 021000023226, price USD 1.19, InStock","accessed":"2026-09-25","upstream":null,"published":null,"publisher":"K&K Hardware & Lumber LLC","record_id":"021000023226","attribution":null},{"ref":"pricechopper","url":"https://shop.pricechopper.com/store/price-chopper-ny/products/77994-velveeta-shells-cheese-original-microwavable-shell-pasta-cheese-sauce-2-39-oz","kind":"retailer","title":"Price Chopper / Market 32: VELVEETA Shells & Cheese Original Microwavable Mac & Cheese Cup, 2.39 oz","licence":null,"locator":"product structured data: size 2.39 oz, price USD 2.09, InStock","accessed":"2026-09-25","upstream":null,"published":null,"publisher":"Price Chopper / Market 32","record_id":"77994","attribution":null},{"ref":"inmar2025","url":"https://www.inmar.com/sites/default/files/May%2030,%202025.pdf","kind":"publication","title":"Inmar Industry Notification, 30 May 2025: the Kraft Heinz coupon account, its GS1 company prefixes and brands","licence":null,"locator":"page 2, GS1 Company Prefix table (source of prefix 0021000 on company/kraft-heinz-foods-company)","accessed":"2026-09-25","upstream":null,"published":"2025-05-30","publisher":"Inmar Intelligence","record_id":null,"attribution":null}],"domains":{"book":{},"release":{},"game":{},"tracks":[],"contents":[]},"gaps":[{"state":"unknown","detail":"No photo shows a \"Product of\" statement; the Amazon.com listing's Region of Origin USA attribute is a retailer field and was not used for country_of_origin","domain":"identity","source":"^amazon","observation":null},{"state":"unknown","detail":"The manufacturing plant is not named on the photographed panels; only the Kraft Heinz Foods Company distributor block is printed","domain":"relationships","source":null,"observation":null},{"state":"not_researched","detail":"The 2025 ingredient block matches the 2023 list line for line but is too small in the 592 px photos to confirm every word; a sharper photo of the redesigned cup would confirm it","domain":"ingredients","source":"^label2025","observation":"us-cup-2025"},{"state":"disputed","detail":"Open Food Facts' typed energy (259 kcal and 1377 kJ per 100 g) disagrees with the label's 220 kcal per 68 g package (324 kcal per 100 g in USDA's record); the typed figures were not used","domain":"evidence","source":"^off","observation":null},{"state":"disputed","detail":"Open Food Facts countries_tags lists France; every photographed label is an English US panel and no French listing was found, so only US is recorded","domain":"markets","source":"^off","observation":null},{"state":"disputed","detail":"The Amazon.com listing gives Unit Count 2.19 Ounce and item weight 2.88 ounces against NET WT 2.39 OZ (68g); the listing's weight attributes were not used","domain":"evidence","source":"^amazon","observation":null}]},"quality":{"structureVersion":2,"needsRebuild":true,"reviewedOn":"2026-09-25","coverage":[{"domain":"Identity","recorded":3,"expected":3,"detail":"Name, brand and classification recorded"},{"domain":"Context","recorded":4,"expected":5,"detail":"Evidence groups assigned to a researched label, edition or analysis"},{"domain":"Label photographs","recorded":0,"expected":4,"detail":"Researched contexts with an assigned photograph"},{"domain":"United States cup, redesigned label photographed 2025: nutrient evidence","recorded":15,"expected":15,"detail":"Recorded nutrient rows linked to a source; not the number of nutrients that ought to exist"},{"domain":"United States cup, ingredient and nutrition panels photographed 2023: nutrient evidence","recorded":15,"expected":15,"detail":"Recorded nutrient rows linked to a source; not the number of nutrients that ought to exist"},{"domain":"USDA Branded Foods label record, 2023: nutrient evidence","recorded":14,"expected":14,"detail":"Recorded nutrient rows linked to a source; not the number of nutrients that ought to exist"}],"gaps":[{"domain":"identity","state":"unknown","detail":"No photo shows a \"Product of\" statement; the Amazon.com listing's Region of Origin USA attribute is a retailer field and was not used for country_of_origin"},{"domain":"relationships","state":"unknown","detail":"The manufacturing plant is not named on the photographed panels; only the Kraft Heinz Foods Company distributor block is printed"},{"domain":"ingredients","state":"not_researched","detail":"The 2025 ingredient block matches the 2023 list line for line but is too small in the 592 px photos to confirm every word; a sharper photo of the redesigned cup would confirm it","observation":"us-cup-2025"},{"domain":"evidence","state":"disputed","detail":"Open Food Facts' typed energy (259 kcal and 1377 kJ per 100 g) disagrees with the label's 220 kcal per 68 g package (324 kcal per 100 g in USDA's record); the typed figures were not used"},{"domain":"markets","state":"disputed","detail":"Open Food Facts countries_tags lists France; every photographed label is an English US panel and no French listing was found, so only US is recorded"},{"domain":"evidence","state":"disputed","detail":"The Amazon.com listing gives Unit Count 2.19 Ounce and item weight 2.88 ounces against NET WT 2.39 OZ (68g); the listing's weight attributes were not used"},{"domain":"evidence","state":"stale","detail":"Evidence was observed over a year ago; check for newer labels. Historical evidence remains valid.","observation":"us-label-2023"},{"domain":"evidence","state":"stale","detail":"Evidence was observed over a year ago; check for newer labels. Historical evidence remains valid.","observation":"us-label-2018"},{"domain":"evidence","state":"stale","detail":"Evidence was observed over a year ago; check for newer labels. Historical evidence remains valid.","observation":"usda-2023"},{"domain":"schema","state":"schema_gap","detail":"Review and assign legacy facts to coherent observations.","observation":"__legacy"},{"domain":"ingredients","state":"not_researched","detail":"Ingredient statement or sourced exemption not recorded.","observation":"us-cup-2025"},{"domain":"nutrition","state":"not_researched","detail":"Nutrition declaration or exemption not recorded.","observation":"us-label-2018"},{"domain":"ingredients","state":"not_researched","detail":"Ingredient statement or sourced exemption not recorded.","observation":"__legacy"},{"domain":"nutrition","state":"not_researched","detail":"Nutrition declaration or exemption not recorded.","observation":"__legacy"}],"observations":[{"id":"us-cup-2025","label":"United States cup, redesigned label photographed 2025","supportedValues":15,"declaredValues":15,"sourceLinked":15,"stale":false},{"id":"us-label-2023","label":"United States cup, ingredient and nutrition panels photographed 2023","supportedValues":15,"declaredValues":15,"sourceLinked":15,"stale":true},{"id":"us-label-2018","label":"United States cup, earlier ingredient panel photographed 2018","supportedValues":0,"declaredValues":0,"sourceLinked":0,"stale":true},{"id":"usda-2023","label":"USDA Branded Foods label record, 2023","supportedValues":14,"declaredValues":14,"sourceLinked":14,"stale":true},{"id":"__legacy","label":"Evidence awaiting context review","supportedValues":0,"declaredValues":0,"sourceLinked":0,"stale":false}]},"images":[{"url":"https://world.openfoodfacts.org/product/0021000023226","kind":"front","note":null,"asset":"front-1f726a09.jpg","source":"open-food-facts","licence":"cc-by-sa-3.0","accessed":"2026-09-25","upscaled":null,"attribution":"Open Food Facts contributors","observation":null,"download_url":null,"match_method":"barcode","retrieved_at":"2026-09-25T12:02:40.643Z","stored_width":592,"stored_height":1280,"original_width":592,"matched_barcode":"0021000023226","original_height":1280,"match_confidence":1,"source_image_url":"https://images.openfoodfacts.org/images/products/002/100/002/3226/front_en.37.full.jpg","provider_image_id":"front_en","provider_entity_id":"0021000023226","asset_url":"/uploads/images/product/00021000023226/front-1f726a09.jpg"},{"url":"https://world.openfoodfacts.org/product/0021000023226","kind":"ingredients","note":null,"asset":"ingredients-f6b06b36.jpg","source":"open-food-facts","licence":"cc-by-sa-3.0","accessed":"2026-09-25","upscaled":null,"attribution":"Open Food Facts contributors","observation":null,"download_url":null,"match_method":"barcode","retrieved_at":"2026-09-25T12:02:41.110Z","stored_width":1224,"stored_height":519,"original_width":1224,"matched_barcode":"0021000023226","original_height":519,"match_confidence":1,"source_image_url":"https://images.openfoodfacts.org/images/products/002/100/002/3226/ingredients_en.13.full.jpg","provider_image_id":"ingredients_en","provider_entity_id":"0021000023226","asset_url":"/uploads/images/product/00021000023226/ingredients-f6b06b36.jpg"},{"url":"https://world.openfoodfacts.org/product/0021000023226","kind":"nutrition","note":null,"asset":"nutrition-6fd8ce30.jpg","source":"open-food-facts","licence":"cc-by-sa-3.0","accessed":"2026-09-25","upscaled":null,"attribution":"Open Food Facts contributors","observation":null,"download_url":null,"match_method":"barcode","retrieved_at":"2026-09-25T12:02:42.812Z","stored_width":592,"stored_height":1280,"original_width":592,"matched_barcode":"0021000023226","original_height":1280,"match_confidence":1,"source_image_url":"https://images.openfoodfacts.org/images/products/002/100/002/3226/nutrition_en.39.full.jpg","provider_image_id":"nutrition_en","provider_entity_id":"0021000023226","asset_url":"/uploads/images/product/00021000023226/nutrition-6fd8ce30.jpg"}],"data":{"about":"Velveeta Shells & Cheese Original in the 2.39 oz (68 g) cup is the single-serve, microwavable form of Velveeta's shell pasta with cheese sauce: water is added to the fill line, the pasta is microwaved for 3½ minutes and the sealed sauce pouch is stirred in.[^kh][^front2025] Kraft Heinz sells it in the United States as one serving per cup, alone or as a four-cup pack, and Kraft Heinz Foods Company of Chicago is printed as the distributor.[^kh][^label2025] Each cup declares 220 calories, 590 mg sodium and 7 g protein, and the ingredient list opens with enriched macaroni product followed by a cheese sauce of whey, canola oil and cheddar cheese.[^label2023][^usda]\n\nThe cup has carried at least two front designs: an earlier \"Liquid Gold\" label with the oval Velveeta logo, photographed in 2021, and the current one with a large red wordmark and a \"cooks in 3½ minutes\" roundel.[^front2021][^front2025] Its ingredient statement has also been reordered: a panel photographed in 2018 lists cheddar cheese and milk ahead of canola oil in the sauce, while the 2023 panel and USDA's 2023 record put canola oil second.[^label2018][^label2023][^usda] The maker offers it beside a 5 oz Big Cup of Shells & Cheese Original.[^kh]","claims":[{"kind":"label","note":"red roundel on the front","claim":"Cooks in 3½ minutes","source":"^front2025","observation":"us-cup-2025"},{"kind":"manufacturer","note":"stated in the maker's product benefits for this GTIN","claim":"Made with real cheese","source":"^kh","observation":"us-cup-2025"}],"images":[{"url":"https://world.openfoodfacts.org/product/0021000023226","kind":"front","note":null,"asset":"front-1f726a09.jpg","source":"open-food-facts","licence":"cc-by-sa-3.0","accessed":"2026-09-25","upscaled":null,"attribution":"Open Food Facts contributors","observation":null,"download_url":null,"match_method":"barcode","retrieved_at":"2026-09-25T12:02:40.643Z","stored_width":592,"stored_height":1280,"original_width":592,"matched_barcode":"0021000023226","original_height":1280,"match_confidence":1,"source_image_url":"https://images.openfoodfacts.org/images/products/002/100/002/3226/front_en.37.full.jpg","provider_image_id":"front_en","provider_entity_id":"0021000023226"},{"url":"https://world.openfoodfacts.org/product/0021000023226","kind":"ingredients","note":null,"asset":"ingredients-f6b06b36.jpg","source":"open-food-facts","licence":"cc-by-sa-3.0","accessed":"2026-09-25","upscaled":null,"attribution":"Open Food Facts contributors","observation":null,"download_url":null,"match_method":"barcode","retrieved_at":"2026-09-25T12:02:41.110Z","stored_width":1224,"stored_height":519,"original_width":1224,"matched_barcode":"0021000023226","original_height":519,"match_confidence":1,"source_image_url":"https://images.openfoodfacts.org/images/products/002/100/002/3226/ingredients_en.13.full.jpg","provider_image_id":"ingredients_en","provider_entity_id":"0021000023226"},{"url":"https://world.openfoodfacts.org/product/0021000023226","kind":"nutrition","note":null,"asset":"nutrition-6fd8ce30.jpg","source":"open-food-facts","licence":"cc-by-sa-3.0","accessed":"2026-09-25","upscaled":null,"attribution":"Open Food Facts contributors","observation":null,"download_url":null,"match_method":"barcode","retrieved_at":"2026-09-25T12:02:42.812Z","stored_width":592,"stored_height":1280,"original_width":592,"matched_barcode":"0021000023226","original_height":1280,"match_confidence":1,"source_image_url":"https://images.openfoodfacts.org/images/products/002/100/002/3226/nutrition_en.39.full.jpg","provider_image_id":"nutrition_en","provider_entity_id":"0021000023226"}],"aliases":[{"from":null,"name":"Velveeta Shells & Cheese Original Microwavable Shell Pasta & Cheese Sauce","type":"search","until":null,"locale":"en"},{"from":null,"name":"Velveeta Shells and Cheese Mac and Cheese Dinner Cup, Original, 2.39 oz","type":"search","until":null,"locale":"en"},{"from":null,"name":"Velveeta Original Shells & Cheese cup","type":"search","until":null,"locale":"en"}],"markets":[{"note":"Kraft Heinz United States product page carries GTIN 00021000023226 in its URL and data and describes one 2.39 oz cup","price":null,"origin":null,"source":"^kh","status":"verified","country":"US","observed":"2026-09-25","condition":null},{"note":"Amazon.com listing B0040HDXTY prints UPC 021000023226; read from outside the US it showed no price, only that it could not ship to the selected location","price":null,"origin":null,"source":"^amazon","status":"sourced","country":"US","observed":"2026-09-25","condition":"new"},{"note":"K&K Hardware & Lumber listing prints gtin 021000023226, in stock","price":"USD 1.19","origin":null,"source":"^kk","status":"sourced","country":"US","observed":"2026-09-25","condition":"new"},{"note":"Price Chopper / Market 32 (New York store) listing matches brand, name, Original flavour and 2.39 oz cup; no barcode printed on the page","price":"USD 2.09","origin":null,"source":"^pricechopper","status":"derived","country":"US","observed":"2026-09-25","condition":"new"}],"identity":{"gtin":"00021000023226","name":"Velveeta Shells & Cheese Original 2.39 oz","brand":"brand/velveeta","family":"family/velveeta-shells-cheese-original","status":"active","summary":"A single-serve 2.39 oz (68 g) microwavable cup of Velveeta Shells & Cheese Original, shell pasta with a pouch of cheese sauce, sold in the United States by Kraft Heinz.","category":"category/10000302","last_seen":"2026-09-25","net_content":{"unit":"g","value":68},"pack_format":"microwavable cup","last_seen_note":"Kraft Heinz United States product page for GTIN 00021000023226 and the K&K Hardware & Lumber listing (in stock), read 2026-09-25","country_of_sale":["US"],"default_observation":"us-cup-2025"},"research":{"note":"New entry built from the Open Food Facts label photographs (2018, 2021, 2023, 2025), the USDA Branded Foods record, the Kraft Heinz product page, and Amazon.com, K&K Hardware & Lumber and Price Chopper listings.","reviewed_on":"2026-09-25","structure_version":2},"allergens":[{"note":"printed \"CONTAINS: WHEAT, MILK.\"","source":"^label2023","allergen":"wheat","declaration":"contains","observation":"us-label-2023"},{"note":"printed \"CONTAINS: WHEAT, MILK.\"","source":"^label2023","allergen":"milk","declaration":"contains","observation":"us-label-2023"},{"note":"printed \"CONTAINS: WHEAT, MILK.\"","source":"^label2018","allergen":"wheat","declaration":"contains","observation":"us-label-2018"},{"note":"printed \"CONTAINS: WHEAT, MILK.\"","source":"^label2018","allergen":"milk","declaration":"contains","observation":"us-label-2018"}],"relations":[{"from":null,"note":"USDA FoodData Central names Kraft Heinz Foods Company as brand owner; the back panel prints a DISTRIBUTED BY block for Kraft Heinz Foods Company, Chicago, IL, and the maker's product page carries this GTIN (^kh)","role":"brand_owner_at_sale","ended":null,"until":null,"market":["US"],"source":"^usda","status":"verified","target":"company/kraft-heinz-foods-company"},{"from":null,"note":"distributor block beside the ingredient list, small but readable in imgid 9; the 2023 photo shows the DISTRIBUTED BY line and kraftheinzcompany.com (^label2023)","role":"distributed_by","ended":null,"until":null,"market":["US"],"source":"^label2025","status":"printed","target":"company/kraft-heinz-foods-company"},{"from":null,"note":"prefix 0021000 as stated in gs1_prefixes on the company stub, citing Inmar's notification of 30 May 2025","role":"gs1_prefix_owner","ended":null,"until":null,"market":null,"source":"^inmar2025","status":"sourced","target":"company/kraft-heinz-foods-company"}],"references":[{"ref":"label2025","url":"https://images.openfoodfacts.org/images/products/002/100/002/3226/9.jpg","kind":"pack","title":"Back panel photograph of the 2.39 oz cup: Nutrition Facts, ingredient list, distributor block and UPC","licence":"cc-by-sa-3.0","locator":"back panel (imgid 9; same panel in imgid 7 of 2025-09-24)","accessed":"2026-09-25","upstream":"https://world.openfoodfacts.org/product/0021000023226","published":"2025-10-01","publisher":"Open Food Facts","record_id":"0021000023226","attribution":"Open Food Facts contributors"},{"ref":"front2025","url":"https://images.openfoodfacts.org/images/products/002/100/002/3226/8.jpg","kind":"pack","title":"Front photograph of the 2.39 oz cup, redesigned label","licence":"cc-by-sa-3.0","locator":"front (imgid 8; same design in imgid 6 of 2025-09-24)","accessed":"2026-09-25","upstream":"https://world.openfoodfacts.org/product/0021000023226","published":"2025-10-01","publisher":"Open Food Facts","record_id":"0021000023226","attribution":"Open Food Facts contributors"},{"ref":"label2023","url":"https://images.openfoodfacts.org/images/products/002/100/002/3226/4.jpg","kind":"pack","title":"Ingredient list and Nutrition Facts photographs of the 2.39 oz cup, 2023","licence":"cc-by-sa-3.0","locator":"ingredients imgid 3 and 4, Nutrition Facts imgid 5","accessed":"2026-09-25","upstream":"https://world.openfoodfacts.org/product/0021000023226","published":"2023-03-17","publisher":"Open Food Facts","record_id":"0021000023226","attribution":"Open Food Facts contributors"},{"ref":"label2018","url":"https://images.openfoodfacts.org/images/products/002/100/002/3226/1.jpg","kind":"pack","title":"Ingredient list photograph of the cup, 2018","licence":"cc-by-sa-3.0","locator":"ingredient panel (imgid 1)","accessed":"2026-09-25","upstream":"https://world.openfoodfacts.org/product/0021000023226","published":"2018-09-16","publisher":"Open Food Facts","record_id":"0021000023226","attribution":"Open Food Facts contributors"},{"ref":"front2021","url":"https://images.openfoodfacts.org/images/products/002/100/002/3226/2.jpg","kind":"pack","title":"Front photograph of the cup, Liquid Gold label","licence":"cc-by-sa-3.0","locator":"front (imgid 2)","accessed":"2026-09-25","upstream":"https://world.openfoodfacts.org/product/0021000023226","published":"2021-10-26","publisher":"Open Food Facts","record_id":"0021000023226","attribution":"Open Food Facts contributors"},{"ref":"off","url":"https://world.openfoodfacts.org/product/0021000023226","kind":"catalogue","title":"Open Food Facts: Shells & Cheese Original (Velveeta), 2.39 oz (68g)","licence":"ODbL","locator":"product record, last modified 2026-07-31","accessed":"2026-09-25","upstream":null,"published":"2026-07-31","publisher":"Open Food Facts","record_id":"0021000023226","attribution":null},{"ref":"usda","url":"https://fdc.nal.usda.gov/food-details/2594678/nutrients","kind":"registry","title":"USDA FoodData Central, Branded Foods (LI), fdc_id 2594678, VELVEETA ORIGINAL SHELLS & CHEESE","licence":"cc0","locator":"brand_owner, ingredients, nutrients, household serving 1 package (68g), package weight 2.39 oz","accessed":"2026-09-25","upstream":"Label Insight","published":"2023-07-13","publisher":"U.S. Department of Agriculture","record_id":"2594678","attribution":null},{"ref":"kh","url":"https://www.kraftheinz.com/velveeta/products/00021000023226-shells-cheese-original-microwavable-shell-pasta-cheese-sauce","kind":"manufacturer","title":"Kraft Heinz: Velveeta Shells & Cheese Original Microwavable Shell Pasta & Cheese Sauce (United States)","licence":null,"locator":"product benefits, description, UPC codes; size selector lists the 4-pack 00021000023394 and the 5 oz Big Cup 00021000065561","accessed":"2026-09-25","upstream":null,"published":null,"publisher":"The Kraft Heinz Company","record_id":"00021000023226","attribution":null},{"ref":"amazon","url":"https://www.amazon.com/dp/B0040HDXTY","kind":"retailer","title":"Amazon.com: Velveeta Shells and Cheese Mac and Cheese Dinner Cup, Original, 2.39 oz","licence":null,"locator":"Product details: UPC 021000023226, Global Trade Identification Number 00021000023226, Manufacturer Kraft Heinz","accessed":"2026-09-25","upstream":null,"published":null,"publisher":"Amazon.com","record_id":"B0040HDXTY","attribution":null},{"ref":"kk","url":"https://kkhardware.com/p/velveeta-mac-021000023226","kind":"retailer","title":"K&K Hardware & Lumber: Velveeta Mac","licence":null,"locator":"product structured data: gtin 021000023226, price USD 1.19, InStock","accessed":"2026-09-25","upstream":null,"published":null,"publisher":"K&K Hardware & Lumber LLC","record_id":"021000023226","attribution":null},{"ref":"pricechopper","url":"https://shop.pricechopper.com/store/price-chopper-ny/products/77994-velveeta-shells-cheese-original-microwavable-shell-pasta-cheese-sauce-2-39-oz","kind":"retailer","title":"Price Chopper / Market 32: VELVEETA Shells & Cheese Original Microwavable Mac & Cheese Cup, 2.39 oz","licence":null,"locator":"product structured data: size 2.39 oz, price USD 2.09, InStock","accessed":"2026-09-25","upstream":null,"published":null,"publisher":"Price Chopper / Market 32","record_id":"77994","attribution":null},{"ref":"inmar2025","url":"https://www.inmar.com/sites/default/files/May%2030,%202025.pdf","kind":"publication","title":"Inmar Industry Notification, 30 May 2025: the Kraft Heinz coupon account, its GS1 company prefixes and brands","licence":null,"locator":"page 2, GS1 Company Prefix table (source of prefix 0021000 on company/kraft-heinz-foods-company)","accessed":"2026-09-25","upstream":null,"published":"2025-05-30","publisher":"Inmar Intelligence","record_id":null,"attribution":null}],"ingredients":[{"id":"l-01","from":null,"kind":"label","note":"compound ingredient: the shell pasta","role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":1,"parent_id":null,"ingredient":"ingredient/enriched-macaroni-product","observation":"us-label-2023","printed_name":"ENRICHED MACARONI PRODUCT"},{"id":"l-02","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":1,"parent_id":"l-01","ingredient":"ingredient/wheat-flour","observation":"us-label-2023","printed_name":"WHEAT FLOUR"},{"id":"l-03","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":2,"parent_id":"l-01","ingredient":"ingredient/glycerol-monostearate","observation":"us-label-2023","printed_name":"GLYCEROL MONOSTEARATE"},{"id":"l-04","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":3,"parent_id":"l-01","ingredient":"ingredient/niacin","observation":"us-label-2023","printed_name":"NIACIN"},{"id":"l-05","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":4,"parent_id":"l-01","ingredient":"ingredient/ferrous-sulfate","observation":"us-label-2023","printed_name":"FERROUS SULFATE [IRON]"},{"id":"l-06","from":null,"kind":"label","note":"printed MONONITRITE on this label and in the USDA record; the 2018 label printed MONONITRATE","role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":5,"parent_id":"l-01","ingredient":"ingredient/thiamine-mononitrate","observation":"us-label-2023","printed_name":"THIAMIN MONONITRITE [VITAMIN B1]"},{"id":"l-07","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":6,"parent_id":"l-01","ingredient":"ingredient/riboflavin","observation":"us-label-2023","printed_name":"RIBOFLAVIN [VITAMIN B2]"},{"id":"l-08","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":7,"parent_id":"l-01","ingredient":"ingredient/folic-acid","observation":"us-label-2023","printed_name":"FOLIC ACID"},{"id":"l-09","from":null,"kind":"label","note":"compound ingredient: the sealed sauce pouch","role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":2,"parent_id":null,"ingredient":"ingredient/cheese-sauce","observation":"us-label-2023","printed_name":"CHEESE SAUCE"},{"id":"l-10","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":1,"parent_id":"l-09","ingredient":"ingredient/whey","observation":"us-label-2023","printed_name":"WHEY"},{"id":"l-11","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":2,"parent_id":"l-09","ingredient":"ingredient/canola-oil","observation":"us-label-2023","printed_name":"CANOLA OIL"},{"id":"l-12","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":3,"parent_id":"l-09","ingredient":"ingredient/cheddar-cheese","observation":"us-label-2023","printed_name":"CHEDDAR CHEESE"},{"id":"l-13","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":1,"parent_id":"l-12","ingredient":"ingredient/milk","observation":"us-label-2023","printed_name":"MILK"},{"id":"l-14","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":2,"parent_id":"l-12","ingredient":"ingredient/cultures","observation":"us-label-2023","printed_name":"CHEESE CULTURE"},{"id":"l-15","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":3,"parent_id":"l-12","ingredient":"ingredient/salt","observation":"us-label-2023","printed_name":"SALT"},{"id":"l-16","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":4,"parent_id":"l-12","ingredient":"ingredient/enzymes","observation":"us-label-2023","printed_name":"ENZYMES"},{"id":"l-17","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":4,"parent_id":"l-09","ingredient":"ingredient/whey-protein-concentrate","observation":"us-label-2023","printed_name":"WHEY PROTEIN CONCENTRATE"},{"id":"l-18","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":5,"parent_id":"l-09","ingredient":"ingredient/milk","observation":"us-label-2023","printed_name":"MILK"},{"id":"l-19","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":6,"parent_id":"l-09","ingredient":"ingredient/milk-protein-concentrate","observation":"us-label-2023","printed_name":"MILK PROTEIN CONCENTRATE"},{"id":"l-20","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":7,"parent_id":"l-09","ingredient":"ingredient/sodium-phosphates","observation":"us-label-2023","printed_name":"SODIUM PHOSPHATE"},{"id":"l-21","from":null,"kind":"label","note":"first of the ingredients after \"CONTAINS LESS THAN 2% OF\"","role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":8,"parent_id":"l-09","ingredient":"ingredient/salt","observation":"us-label-2023","printed_name":"SALT"},{"id":"l-22","from":null,"kind":"label","note":"less than 2%","role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":9,"parent_id":"l-09","ingredient":"ingredient/lactic-acid","observation":"us-label-2023","printed_name":"LACTIC ACID"},{"id":"l-23","from":null,"kind":"label","note":"less than 2%","role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":10,"parent_id":"l-09","ingredient":"ingredient/sodium-alginate","observation":"us-label-2023","printed_name":"SODIUM ALGINATE"},{"id":"l-24","from":null,"kind":"label","note":"less than 2%","role":"preservative","basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":11,"parent_id":"l-09","ingredient":"ingredient/sorbic-acid","observation":"us-label-2023","printed_name":"SORBIC ACID AS A PRESERVATIVE"},{"id":"l-25","from":null,"kind":"label","note":"less than 2%","role":"colour","basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":12,"parent_id":"l-09","ingredient":"ingredient/paprika-oleoresin","observation":"us-label-2023","printed_name":"OLEORESIN PAPRIKA [COLOR]"},{"id":"l-26","from":null,"kind":"label","note":"less than 2%","role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":13,"parent_id":"l-09","ingredient":"ingredient/enzymes","observation":"us-label-2023","printed_name":"ENZYMES"},{"id":"l-27","from":null,"kind":"label","note":"less than 2%","role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":14,"parent_id":"l-09","ingredient":"ingredient/cultures","observation":"us-label-2023","printed_name":"CHEESE CULTURE"},{"id":"l-28","from":null,"kind":"label","note":"less than 2%","role":"colour","basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":15,"parent_id":"l-09","ingredient":"ingredient/annatto","observation":"us-label-2023","printed_name":"ANNATTO EXTRACT [COLOR]"},{"id":"l-29","from":null,"kind":"label","note":"less than 2%","role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":16,"parent_id":"l-09","ingredient":"ingredient/butterfat","observation":"us-label-2023","printed_name":"MILKFAT"},{"id":"l-30","from":null,"kind":"label","note":"less than 2%","role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":17,"parent_id":"l-09","ingredient":"ingredient/natural-flavourings","observation":"us-label-2023","printed_name":"NATURAL FLAVOR"},{"id":"l-31","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":3,"parent_id":null,"ingredient":"ingredient/modified-starch","observation":"us-label-2023","printed_name":"MODIFIED FOOD STARCH"},{"id":"l-32","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":4,"parent_id":null,"ingredient":"ingredient/maltodextrin","observation":"us-label-2023","printed_name":"MALTODEXTRIN"},{"id":"l-33","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":5,"parent_id":null,"ingredient":"ingredient/acetylated-monoglycerides","observation":"us-label-2023","printed_name":"ACETYLATED MONOGLYCERIDES"},{"id":"l-34","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":6,"parent_id":null,"ingredient":"ingredient/salt","observation":"us-label-2023","printed_name":"SALT"},{"id":"l-35","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":null,"market":["US"],"source":"^label2023","percent":null,"position":7,"parent_id":null,"ingredient":"ingredient/medium-chain-triglycerides","observation":"us-label-2023","printed_name":"MEDIUM CHAIN TRIGLYCERIDES"},{"id":"o-01","from":null,"kind":"label","note":"compound ingredient: the shell pasta; until is the upload date of the photograph this list was read from","role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":1,"parent_id":null,"ingredient":"ingredient/enriched-macaroni-product","observation":"us-label-2018","printed_name":"ENRICHED MACARONI PRODUCT"},{"id":"o-02","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":1,"parent_id":"o-01","ingredient":"ingredient/wheat-flour","observation":"us-label-2018","printed_name":"WHEAT FLOUR"},{"id":"o-03","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":2,"parent_id":"o-01","ingredient":"ingredient/glycerol-monostearate","observation":"us-label-2018","printed_name":"GLYCEROL MONOSTEARATE"},{"id":"o-04","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":3,"parent_id":"o-01","ingredient":"ingredient/niacin","observation":"us-label-2018","printed_name":"NIACIN"},{"id":"o-05","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":4,"parent_id":"o-01","ingredient":"ingredient/ferrous-sulfate","observation":"us-label-2018","printed_name":"FERROUS SULFATE [IRON]"},{"id":"o-06","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":5,"parent_id":"o-01","ingredient":"ingredient/thiamine-mononitrate","observation":"us-label-2018","printed_name":"THIAMIN MONONITRATE [VITAMIN B1]"},{"id":"o-07","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":6,"parent_id":"o-01","ingredient":"ingredient/riboflavin","observation":"us-label-2018","printed_name":"RIBOFLAVIN [VITAMIN B2]"},{"id":"o-08","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":7,"parent_id":"o-01","ingredient":"ingredient/folic-acid","observation":"us-label-2018","printed_name":"FOLIC ACID"},{"id":"o-09","from":null,"kind":"label","note":"compound ingredient; in this revision cheddar cheese and milk come before canola oil","role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":2,"parent_id":null,"ingredient":"ingredient/cheese-sauce","observation":"us-label-2018","printed_name":"CHEESE SAUCE"},{"id":"o-10","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":1,"parent_id":"o-09","ingredient":"ingredient/whey","observation":"us-label-2018","printed_name":"WHEY"},{"id":"o-11","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":2,"parent_id":"o-09","ingredient":"ingredient/cheddar-cheese","observation":"us-label-2018","printed_name":"CHEDDAR CHEESE"},{"id":"o-12","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":1,"parent_id":"o-11","ingredient":"ingredient/milk","observation":"us-label-2018","printed_name":"MILK"},{"id":"o-13","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":2,"parent_id":"o-11","ingredient":"ingredient/cultures","observation":"us-label-2018","printed_name":"CHEESE CULTURE"},{"id":"o-14","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":3,"parent_id":"o-11","ingredient":"ingredient/salt","observation":"us-label-2018","printed_name":"SALT"},{"id":"o-15","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":4,"parent_id":"o-11","ingredient":"ingredient/enzymes","observation":"us-label-2018","printed_name":"ENZYMES"},{"id":"o-16","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":3,"parent_id":"o-09","ingredient":"ingredient/milk","observation":"us-label-2018","printed_name":"MILK"},{"id":"o-17","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":4,"parent_id":"o-09","ingredient":"ingredient/whey-protein-concentrate","observation":"us-label-2018","printed_name":"WHEY PROTEIN CONCENTRATE"},{"id":"o-18","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":5,"parent_id":"o-09","ingredient":"ingredient/canola-oil","observation":"us-label-2018","printed_name":"CANOLA OIL"},{"id":"o-19","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":6,"parent_id":"o-09","ingredient":"ingredient/sodium-phosphates","observation":"us-label-2018","printed_name":"SODIUM PHOSPHATE"},{"id":"o-20","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":7,"parent_id":"o-09","ingredient":"ingredient/milk-protein-concentrate","observation":"us-label-2018","printed_name":"MILK PROTEIN CONCENTRATE"},{"id":"o-21","from":null,"kind":"label","note":"first of the ingredients after \"CONTAINS LESS THAN 2% OF\"","role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":8,"parent_id":"o-09","ingredient":"ingredient/salt","observation":"us-label-2018","printed_name":"SALT"},{"id":"o-22","from":null,"kind":"label","note":"less than 2%","role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":9,"parent_id":"o-09","ingredient":"ingredient/lactic-acid","observation":"us-label-2018","printed_name":"LACTIC ACID"},{"id":"o-23","from":null,"kind":"label","note":"less than 2%","role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":10,"parent_id":"o-09","ingredient":"ingredient/sodium-alginate","observation":"us-label-2018","printed_name":"SODIUM ALGINATE"},{"id":"o-24","from":null,"kind":"label","note":"less than 2%","role":"preservative","basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":11,"parent_id":"o-09","ingredient":"ingredient/sorbic-acid","observation":"us-label-2018","printed_name":"SORBIC ACID AS A PRESERVATIVE"},{"id":"o-25","from":null,"kind":"label","note":"less than 2%","role":"colour","basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":12,"parent_id":"o-09","ingredient":"ingredient/paprika-oleoresin","observation":"us-label-2018","printed_name":"OLEORESIN PAPRIKA [COLOR]"},{"id":"o-26","from":null,"kind":"label","note":"less than 2%","role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":13,"parent_id":"o-09","ingredient":"ingredient/enzymes","observation":"us-label-2018","printed_name":"ENZYMES"},{"id":"o-27","from":null,"kind":"label","note":"less than 2%","role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":14,"parent_id":"o-09","ingredient":"ingredient/cultures","observation":"us-label-2018","printed_name":"CHEESE CULTURE"},{"id":"o-28","from":null,"kind":"label","note":"less than 2%","role":"colour","basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":15,"parent_id":"o-09","ingredient":"ingredient/annatto","observation":"us-label-2018","printed_name":"ANNATTO EXTRACT [COLOR]"},{"id":"o-29","from":null,"kind":"label","note":"less than 2%","role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":16,"parent_id":"o-09","ingredient":"ingredient/butterfat","observation":"us-label-2018","printed_name":"MILKFAT"},{"id":"o-30","from":null,"kind":"label","note":"less than 2%","role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":17,"parent_id":"o-09","ingredient":"ingredient/natural-flavourings","observation":"us-label-2018","printed_name":"NATURAL FLAVOR"},{"id":"o-31","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":3,"parent_id":null,"ingredient":"ingredient/modified-starch","observation":"us-label-2018","printed_name":"MODIFIED FOOD STARCH"},{"id":"o-32","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":4,"parent_id":null,"ingredient":"ingredient/maltodextrin","observation":"us-label-2018","printed_name":"MALTODEXTRIN"},{"id":"o-33","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":5,"parent_id":null,"ingredient":"ingredient/acetylated-monoglycerides","observation":"us-label-2018","printed_name":"ACETYLATED MONOGLYCERIDES"},{"id":"o-34","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":6,"parent_id":null,"ingredient":"ingredient/salt","observation":"us-label-2018","printed_name":"SALT"},{"id":"o-35","from":null,"kind":"label","note":null,"role":null,"basis":null,"state":"known","until":"2018-09-16","market":["US"],"source":"^label2018","percent":null,"position":7,"parent_id":null,"ingredient":"ingredient/medium-chain-triglycerides","observation":"us-label-2018","printed_name":"MEDIUM CHAIN TRIGLYCERIDES"}],"observations":[{"id":"us-cup-2025","kind":"label","note":"Open Food Facts photos imgid 6 and 7 (2025-09-24) and 8 and 9 (2025-10-01): red Velveeta wordmark, COOKS IN 3½ minutes badge; the Nutrition Facts panel is legible and prints the same figures as the 2023 label; the ingredient block has the same line breaks and words as the 2023 list but is too small in these 592 px photos to transcribe letter by letter, so the ingredient rows sit on us-label-2023","label":"United States cup, redesigned label photographed 2025","market":["US"],"source":"^label2025","status":"supported","language":"en","observed":"2025-10-01","valid_from":null,"net_content":{"unit":"g","value":68},"pack_format":"microwavable cup","piece_count":null,"valid_until":null,"model_number":null,"pack_quantity":null,"ingredients_text":null,"ingredients_declaration":"listed","ingredients_exempt_basis":null},{"id":"us-label-2023","kind":"label","note":"Open Food Facts photos imgid 3 and 4 (ingredients) and 5 (Nutrition Facts), uploaded 2023-03-17; the USDA 2023 record and the 2025 photos carry the same list","label":"United States cup, ingredient and nutrition panels photographed 2023","market":["US"],"source":"^label2023","status":"supported","language":"en","observed":"2023-03-17","valid_from":null,"net_content":{"unit":"g","value":68},"pack_format":"microwavable cup","piece_count":null,"valid_until":null,"model_number":null,"pack_quantity":null,"ingredients_text":"ENRICHED MACARONI PRODUCT (WHEAT FLOUR, GLYCEROL MONOSTEARATE, NIACIN, FERROUS SULFATE [IRON], THIAMIN MONONITRITE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID), CHEESE SAUCE (WHEY, CANOLA OIL, CHEDDAR CHEESE [MILK, CHEESE CULTURE, SALT, ENZYMES], WHEY PROTEIN CONCENTRATE, MILK, MILK PROTEIN CONCENTRATE, SODIUM PHOSPHATE, CONTAINS LESS THAN 2% OF SALT, LACTIC ACID, SODIUM ALGINATE, SORBIC ACID AS A PRESERVATIVE, OLEORESIN PAPRIKA [COLOR], ENZYMES, CHEESE CULTURE, ANNATTO EXTRACT [COLOR], MILKFAT, NATURAL FLAVOR), MODIFIED FOOD STARCH, MALTODEXTRIN, ACETYLATED MONOGLYCERIDES, SALT, MEDIUM CHAIN TRIGLYCERIDES.","ingredients_declaration":"listed","ingredients_exempt_basis":null},{"id":"us-label-2018","kind":"label","note":"Open Food Facts photo imgid 1, uploaded 2018-09-16 and filed under French, shows an English US panel; the cheese sauce lists cheddar cheese and milk before canola oil and the older panel above it still prints Vitamin A and Vitamin C lines","label":"United States cup, earlier ingredient panel photographed 2018","market":["US"],"source":"^label2018","status":"supported","language":"en","observed":"2018-09-16","valid_from":null,"net_content":null,"pack_format":"microwavable cup","piece_count":null,"valid_until":null,"model_number":null,"pack_quantity":null,"ingredients_text":"ENRICHED MACARONI PRODUCT (WHEAT FLOUR, GLYCEROL MONOSTEARATE, NIACIN, FERROUS SULFATE [IRON], THIAMIN MONONITRATE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID); CHEESE SAUCE (WHEY, CHEDDAR CHEESE [MILK, CHEESE CULTURE, SALT, ENZYMES], MILK, WHEY PROTEIN CONCENTRATE, CANOLA OIL, SODIUM PHOSPHATE, MILK PROTEIN CONCENTRATE, CONTAINS LESS THAN 2% OF SALT, LACTIC ACID, SODIUM ALGINATE, SORBIC ACID AS A PRESERVATIVE, OLEORESIN PAPRIKA [COLOR], ENZYMES, CHEESE CULTURE, ANNATTO EXTRACT [COLOR], MILKFAT, NATURAL FLAVOR); MODIFIED FOOD STARCH, MALTODEXTRIN, ACETYLATED MONOGLYCERIDES, SALT, MEDIUM CHAIN TRIGLYCERIDES.","ingredients_declaration":"listed","ingredients_exempt_basis":null},{"id":"usda-2023","kind":"label","note":"Same list as the 2023 photographs; ingredient rows are recorded once under us-label-2023. Household serving 1 package (68g), package weight 2.39 oz","label":"USDA Branded Foods label record, 2023","market":["US"],"source":"^usda","status":"supported","language":"en","observed":"2023-07-13","valid_from":null,"net_content":{"unit":"oz","value":2.39},"pack_format":null,"piece_count":null,"valid_until":null,"model_number":null,"pack_quantity":null,"ingredients_text":"ENRICHED MACARONI PRODUCT (WHEAT FLOUR, GLYCEROL MONOSTEARATE, NIACIN, FERROUS SULFATE [IRON], THIAMIN MONONITRITE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID), CHEESE SAUCE (WHEY, CANOLA OIL, CHEDDAR CHEESE [MILK, CHEESE CULTURE, SALT, ENZYMES], WHEY PROTEIN CONCENTRATE, MILK, MILK PROTEIN CONCENTRATE, SODIUM PHOSPHATE, CONTAINS LESS THAN 2% OF SALT, LACTIC ACID, SODIUM ALGINATE, SORBIC ACID AS A PRESERVATIVE, OLEORESIN PAPRIKA [COLOR], ENZYMES, CHEESE CULTURE, ANNATTO EXTRACT [COLOR], MILKFAT, NATURAL FLAVOR), MODIFIED FOOD STARCH, MALTODEXTRIN, ACETYLATED MONOGLYCERIDES, SALT, MEDIUM CHAIN TRIGLYCERIDES","ingredients_declaration":"listed","ingredients_exempt_basis":null}],"pack_history":[{"from":null,"note":"photographed 2021-10-26 (imgid 2); the front prints MICROWAVEABLE SHELL PASTA & CHEESE SAUCE and 220 calories","label":"Liquid Gold label: Velveeta oval logo, blue Original band, 3½ minutes badge","until":null,"market":["US"],"source":"^front2021","net_content":null,"pack_format":"microwavable cup","pack_quantity":null},{"from":null,"note":"photographed 2025-09-24 and 2025-10-01 (imgid 6 and 8)","label":"Redesign: large red Velveeta wordmark over dripping sauce, COOKS IN 3½ minutes roundel","until":null,"market":["US"],"source":"^front2025","net_content":{"unit":"g","value":68},"pack_format":"microwavable cup","pack_quantity":null}],"research_gaps":[{"state":"unknown","detail":"No photo shows a \"Product of\" statement; the Amazon.com listing's Region of Origin USA attribute is a retailer field and was not used for country_of_origin","domain":"identity","source":"^amazon","observation":null},{"state":"unknown","detail":"The manufacturing plant is not named on the photographed panels; only the Kraft Heinz Foods Company distributor block is printed","domain":"relationships","source":null,"observation":null},{"state":"not_researched","detail":"The 2025 ingredient block matches the 2023 list line for line but is too small in the 592 px photos to confirm every word; a sharper photo of the redesigned cup would confirm it","domain":"ingredients","source":"^label2025","observation":"us-cup-2025"},{"state":"disputed","detail":"Open Food Facts' typed energy (259 kcal and 1377 kJ per 100 g) disagrees with the label's 220 kcal per 68 g package (324 kcal per 100 g in USDA's record); the typed figures were not used","domain":"evidence","source":"^off","observation":null},{"state":"disputed","detail":"Open Food Facts countries_tags lists France; every photographed label is an English US panel and no French listing was found, so only US is recorded","domain":"markets","source":"^off","observation":null},{"state":"disputed","detail":"The Amazon.com listing gives Unit Count 2.19 Ounce and item weight 2.88 ounces against NET WT 2.39 OZ (68g); the listing's weight attributes were not used","domain":"evidence","source":"^amazon","observation":null}],"nutrition_panels":[{"id":"us-2025-serving","note":"US Nutrition Facts, single column; read from imgid 9","basis":{"unit":"g","value":68},"label":"Per serving, 1 package (68g)","source":"^label2025","basis_note":"1 serving per container","basis_state":"as_sold","declaration":"transcribed","observation":"us-cup-2025","exempt_basis":null},{"id":"us-2023-serving","note":"US Nutrition Facts, single column; read from imgid 5","basis":{"unit":"g","value":68},"label":"Per serving, 1 package (68g)","source":"^label2023","basis_note":"1 serving per container","basis_state":"as_sold","declaration":"transcribed","observation":"us-label-2023","exempt_basis":null},{"id":"usda-2023-100g","note":"USDA normalises the per-package label (68 g) to 100 g; values are USDA's, not printed","basis":{"unit":"g","value":100},"label":"Per 100 g (USDA FoodData Central)","source":"^usda","basis_note":null,"basis_state":"as_sold","declaration":"transcribed","observation":"usda-2023","exempt_basis":null}],"nutrition_values":[{"note":null,"panel":"us-2025-serving","state":"known","value":220,"method":"printed","source":null,"nutrient":"energy_kcal","qualifier":"exact","value_max":null,"dv_percent":null,"printed_value":"220"},{"note":null,"panel":"us-2025-serving","state":"known","value":8,"method":"printed","source":null,"nutrient":"fat_g","qualifier":"exact","value_max":null,"dv_percent":10,"printed_value":"8g"},{"note":null,"panel":"us-2025-serving","state":"known","value":2,"method":"printed","source":null,"nutrient":"saturated_fat_g","qualifier":"exact","value_max":null,"dv_percent":11,"printed_value":"2g"},{"note":null,"panel":"us-2025-serving","state":"known","value":0,"method":"printed","source":null,"nutrient":"trans_fat_g","qualifier":"exact","value_max":null,"dv_percent":null,"printed_value":"0g"},{"note":null,"panel":"us-2025-serving","state":"known","value":10,"method":"printed","source":null,"nutrient":"cholesterol_mg","qualifier":"exact","value_max":null,"dv_percent":3,"printed_value":"10mg"},{"note":null,"panel":"us-2025-serving","state":"known","value":590,"method":"printed","source":null,"nutrient":"sodium_mg","qualifier":"exact","value_max":null,"dv_percent":26,"printed_value":"590mg"},{"note":null,"panel":"us-2025-serving","state":"known","value":30,"method":"printed","source":null,"nutrient":"carbohydrate_g","qualifier":"exact","value_max":null,"dv_percent":11,"printed_value":"30g"},{"note":null,"panel":"us-2025-serving","state":"known","value":1,"method":"printed","source":null,"nutrient":"fibre_g","qualifier":"exact","value_max":null,"dv_percent":4,"printed_value":"1g"},{"note":null,"panel":"us-2025-serving","state":"known","value":3,"method":"printed","source":null,"nutrient":"sugars_g","qualifier":"exact","value_max":null,"dv_percent":null,"printed_value":"3g"},{"note":null,"panel":"us-2025-serving","state":"known","value":0,"method":"printed","source":null,"nutrient":"added_sugars_g","qualifier":"exact","value_max":null,"dv_percent":0,"printed_value":"0g"},{"note":null,"panel":"us-2025-serving","state":"known","value":7,"method":"printed","source":null,"nutrient":"protein_g","qualifier":"exact","value_max":null,"dv_percent":null,"printed_value":"7g"},{"note":null,"panel":"us-2025-serving","state":"known","value":0,"method":"printed","source":null,"nutrient":"vitamin_d_ug","qualifier":"exact","value_max":null,"dv_percent":0,"printed_value":"0mcg"},{"note":null,"panel":"us-2025-serving","state":"known","value":90,"method":"printed","source":null,"nutrient":"calcium_mg","qualifier":"exact","value_max":null,"dv_percent":8,"printed_value":"90mg"},{"note":null,"panel":"us-2025-serving","state":"known","value":1.2,"method":"printed","source":null,"nutrient":"iron_mg","qualifier":"exact","value_max":null,"dv_percent":6,"printed_value":"1.2mg"},{"note":null,"panel":"us-2025-serving","state":"known","value":160,"method":"printed","source":null,"nutrient":"potassium_mg","qualifier":"exact","value_max":null,"dv_percent":4,"printed_value":"160mg"},{"note":null,"panel":"us-2023-serving","state":"known","value":220,"method":"printed","source":null,"nutrient":"energy_kcal","qualifier":"exact","value_max":null,"dv_percent":null,"printed_value":"220"},{"note":null,"panel":"us-2023-serving","state":"known","value":8,"method":"printed","source":null,"nutrient":"fat_g","qualifier":"exact","value_max":null,"dv_percent":10,"printed_value":"8g"},{"note":null,"panel":"us-2023-serving","state":"known","value":2,"method":"printed","source":null,"nutrient":"saturated_fat_g","qualifier":"exact","value_max":null,"dv_percent":11,"printed_value":"2g"},{"note":null,"panel":"us-2023-serving","state":"known","value":0,"method":"printed","source":null,"nutrient":"trans_fat_g","qualifier":"exact","value_max":null,"dv_percent":null,"printed_value":"0g"},{"note":null,"panel":"us-2023-serving","state":"known","value":10,"method":"printed","source":null,"nutrient":"cholesterol_mg","qualifier":"exact","value_max":null,"dv_percent":3,"printed_value":"10mg"},{"note":null,"panel":"us-2023-serving","state":"known","value":590,"method":"printed","source":null,"nutrient":"sodium_mg","qualifier":"exact","value_max":null,"dv_percent":26,"printed_value":"590mg"},{"note":null,"panel":"us-2023-serving","state":"known","value":30,"method":"printed","source":null,"nutrient":"carbohydrate_g","qualifier":"exact","value_max":null,"dv_percent":11,"printed_value":"30g"},{"note":null,"panel":"us-2023-serving","state":"known","value":1,"method":"printed","source":null,"nutrient":"fibre_g","qualifier":"exact","value_max":null,"dv_percent":4,"printed_value":"1g"},{"note":null,"panel":"us-2023-serving","state":"known","value":3,"method":"printed","source":null,"nutrient":"sugars_g","qualifier":"exact","value_max":null,"dv_percent":null,"printed_value":"3g"},{"note":null,"panel":"us-2023-serving","state":"known","value":0,"method":"printed","source":null,"nutrient":"added_sugars_g","qualifier":"exact","value_max":null,"dv_percent":0,"printed_value":"0g"},{"note":null,"panel":"us-2023-serving","state":"known","value":7,"method":"printed","source":null,"nutrient":"protein_g","qualifier":"exact","value_max":null,"dv_percent":null,"printed_value":"7g"},{"note":null,"panel":"us-2023-serving","state":"known","value":0,"method":"printed","source":null,"nutrient":"vitamin_d_ug","qualifier":"exact","value_max":null,"dv_percent":0,"printed_value":"0mcg"},{"note":null,"panel":"us-2023-serving","state":"known","value":90,"method":"printed","source":null,"nutrient":"calcium_mg","qualifier":"exact","value_max":null,"dv_percent":8,"printed_value":"90mg"},{"note":null,"panel":"us-2023-serving","state":"known","value":1.2,"method":"printed","source":null,"nutrient":"iron_mg","qualifier":"exact","value_max":null,"dv_percent":6,"printed_value":"1.2mg"},{"note":null,"panel":"us-2023-serving","state":"known","value":160,"method":"printed","source":null,"nutrient":"potassium_mg","qualifier":"exact","value_max":null,"dv_percent":4,"printed_value":"160mg"},{"note":null,"panel":"usda-2023-100g","state":"known","value":324,"method":"normalized","source":null,"nutrient":"energy_kcal","qualifier":null,"value_max":null,"dv_percent":null,"printed_value":null},{"note":null,"panel":"usda-2023-100g","state":"known","value":11.76,"method":"normalized","source":null,"nutrient":"fat_g","qualifier":null,"value_max":null,"dv_percent":null,"printed_value":null},{"note":null,"panel":"usda-2023-100g","state":"known","value":2.94,"method":"normalized","source":null,"nutrient":"saturated_fat_g","qualifier":null,"value_max":null,"dv_percent":null,"printed_value":null},{"note":null,"panel":"usda-2023-100g","state":"known","value":0,"method":"normalized","source":null,"nutrient":"trans_fat_g","qualifier":null,"value_max":null,"dv_percent":null,"printed_value":null},{"note":null,"panel":"usda-2023-100g","state":"known","value":15,"method":"normalized","source":null,"nutrient":"cholesterol_mg","qualifier":null,"value_max":null,"dv_percent":null,"printed_value":null},{"note":null,"panel":"usda-2023-100g","state":"known","value":868,"method":"normalized","source":null,"nutrient":"sodium_mg","qualifier":null,"value_max":null,"dv_percent":null,"printed_value":null},{"note":null,"panel":"usda-2023-100g","state":"known","value":44.12,"method":"normalized","source":null,"nutrient":"carbohydrate_g","qualifier":null,"value_max":null,"dv_percent":null,"printed_value":null},{"note":null,"panel":"usda-2023-100g","state":"known","value":1.5,"method":"normalized","source":null,"nutrient":"fibre_g","qualifier":null,"value_max":null,"dv_percent":null,"printed_value":null},{"note":null,"panel":"usda-2023-100g","state":"known","value":4.41,"method":"normalized","source":null,"nutrient":"sugars_g","qualifier":null,"value_max":null,"dv_percent":null,"printed_value":null},{"note":null,"panel":"usda-2023-100g","state":"known","value":0,"method":"normalized","source":null,"nutrient":"added_sugars_g","qualifier":null,"value_max":null,"dv_percent":null,"printed_value":null},{"note":null,"panel":"usda-2023-100g","state":"known","value":10.29,"method":"normalized","source":null,"nutrient":"protein_g","qualifier":null,"value_max":null,"dv_percent":null,"printed_value":null},{"note":null,"panel":"usda-2023-100g","state":"known","value":132,"method":"normalized","source":null,"nutrient":"calcium_mg","qualifier":null,"value_max":null,"dv_percent":null,"printed_value":null},{"note":null,"panel":"usda-2023-100g","state":"known","value":1.76,"method":"normalized","source":null,"nutrient":"iron_mg","qualifier":null,"value_max":null,"dv_percent":null,"printed_value":null},{"note":null,"panel":"usda-2023-100g","state":"known","value":235,"method":"normalized","source":null,"nutrient":"potassium_mg","qualifier":null,"value_max":null,"dv_percent":null,"printed_value":null}]},"licences":{"database":"ODbL-1.0","text":"CC-BY-SA-4.0","images":"See each image record"}}